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Міністерство освіти, науки, молоді та спорту України

Харківський національний економічний університет

Кафедра іноземних мов

РЕКЛАМА У НАШОМУ ЖИТТІ

Виконавець:

Компанієць Н.О.

факультет

“Менеджменту і Маркетингу” (II-8)

Керівник:

Стебльова Карина Карапєтівна

Харків – 2011

Contents

Introduction……………………………………………………………3

1. The History of Advertising………………………………………….....5

1.1Origin of word “advertising”…………………………………….....5

1.2The first advertising………………………………………………...5

2. Types and Functions of Advertising…………………………………..8

2.1Types of advertisement dominated in the 19th century…………….8

2.2 The main elements of advertising……………………………….....9

2.3 The two basic functions of Advertising…………………………....9

2.4 Public opinion……………………………………………………..11

3. Advertising in mass media……………………………………………..13

3.1 Domestic advertising ………………………………………….......14

Conclusion……………………………………………………………...16

Анотація…………………………………………………………….....17

References……………………………………………………………....18

Introduction

This paper describes the essence of advertising, its role in society. In our lives we notice every step of advertising in any dimension: whether it is the television, or the newspaper. The question that runs through my head is what influences the consumers’ purchasing behavior? The answer is “advertising”. How many of us get influenced by advertisements? Advertising is a message printed in a newspaper or magazine, broadcast radio or television sent to individuals to inform and persuade them to buy a particular product or service. Today advertising is sent also through SMS, Internet, movies, shopping carts, bus panels, shelters, walls, and billboards. Advertising plays an important role in building the brand, creating the image and communicating it to the consumers. Also, it tends to strengthen our purchasing confidence and builds up our prestige. Furthermore, we believe that what we buy communicates a message about our lifestyle, attitude and ideology. At the end of the day, the advertiser’s aim is to sell and make profit. Advertising is a pervasive, powerful force that shapes attitude and behavior in today's world. Advertising has a profound impact on how people understand life, the world and themselves, especially in regard to values and ways of choosing and behaving.

The aim of this research is to determine the role of the advertising in our life.

The objectives of this paper are:

- To be aware of the types and functions of advertising, the history of advertising, advertising in mass media, advertising agency.

-To learn the mechanism of the development of the advertising.

The main method of choosing information for this work is descriptive.

The novelty and topicality of this paper are: to understand the function of advertising in our life, to study types and functions of advertising, advertising agency and domestic advertising. The practical application of the paper is to use the results of the work in the future studies and career.

The work consists of the first part called “The History of Advertising”, the second part “Types and Functions of Advertising”, the third part “Advertising in mass media”, conclusion and references.