7. Make ten questions, using these question words:

Who? What? Where? Why? How many? What kind of? What is the difference? Is there? Are there? Have you?

8. Read the text and retell the contents in Russian: Keynes

K eynes, John Maynard, 1^st Baron Keynes of Tilton (1883-1946), British economist.

Keynes was born in Cambridge, England, and educated at Eton College and the University of Cambridge. He began his career in the India Office of the British government and wrote a highly regarded book, Indian Currency and Finance (1913). During World War I he worked in the treasury, which he represented at the Paris Peace Conference (1919). During the next decade he made a fortune speculating in international currencies, taught at Cambridge, and wrote Treatise on Probability (1921), a mathematical work, and A Treatise on Money (1930). In the latter, he sought to explain why an economy operates so unevenly, with frequent cycles of booms and depressions. Keynes closely examined the problem of prolonged depression in his major work, The General Theory of Employment, Interest, and Money (1936). This book, which provided a theoretical defense for programs that were already being tried in Great Britain and by President Franklin D. Roosevelt in the U.S., proposed that no self-correcting mechanism to lift an economy out of a depression existed. It stated that unused savings prolonged economic stagnation and that business investment was spurred by new inventions, new markets, and other influences not related to the interest rate on savings. Keynes proposed that government spending must compensate for insufficient business investment in times of recession.

Shortly after Great Britain entered World War II, Keynes published How to Pay for the War (1940), in which he urged that a portion of every wage earner’s pay should automatically be invested in government bonds. In 1942 he was made a baron, and two years later he headed the British delegation to the United Nations Monetary and Financial Conference, the Bretton Woods Conference. There he promoted establishment of the International Bank for Reconstruction and Development and the International Monetary Fund.

Keynes’s ideas have profoundly influenced the economic policies of many governments since World War II, and many consider his General Theory of Employment, Interest, and Money one of the most significant theoretical works of the 20^th century.

Unit 3

Grammar: 1. Past Simple.

2. Эмфатический оборот it is (was)... That (who) ...

3. Числительные

I. Language Practice

1. Read the sentences given below. Mind the stress and intonation in them:

There are `nineteen `large `lecture `halls in the `central  `building. There are `one `hundred and `forty  audi`toriums for `groups to  `study.

There is `no `newspaper on the  table. There is `nothing on the  table.

Is there a `computer `centre in the  `college? There were some scien`tific la`boratories `here last  year. `What is there on the  floor?

`How `many  `parks are there in this  `city? There are  `many of them.

2. Listen to the speaker; read and memorize the following words and phrases:

1. to involve - вовлекать

2. producer - производитель

3. to be responsible for - быть ответственным за

4. consumer - потребитель

5. manufacturer - производитель, изготовитель

6. pervasive - обширный

7. to determine - определять

8. needs and desires - нужды и желания

9. with regard to - относительно, что касается

10. to persuade - убеждать

11. purchase - покупка

12. product line - ассортимент изделий

13. promotion - стимулирование, продвижение товара

14. in addition - в дополнение

15. to supervise - наблюдать за чем-либо

16. warehouse - товарный склад, оптовый магазин

Text. Marketing

Marketing, activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving goods from the manufacturer to the point of final sale. Now, however, marketing is much more pervasive. In large corporations the marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing.

Marketing concentrates primarily on the buyers, or consumers, determining their needs and desires, educating them with regard to the availability of products and to important product features, developing strategies to persuade them to buy, and, finally, enhancing their satisfaction with a purchase. Marketing management includes planning, organizing, directing, and controlling decision making regarding product lines, pricing, promotion, and servicing. In most of these areas marketing has complete control; in others, as in product-line development, its function is primarily advisory. In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used and supervising the profitable flow of goods from the factory or warehouse.