- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Unit 1 customers
Here is the list of the English words and expressions from the Unit to be learnt:
a customer
to provide goods and service
to get (have) repeat business
to win customer loyalty
a code of practice
customer care
to irritate somebody
to pay in monthly installments
opening hours
to work long hours
to offer a free introductory session
to be loyal to the company
fully qualified and experienced staff
to find out
to do all one's banking by phone
to check one's balance
to pay a bill
to pay in cash / by credit card
to discuss a personal loan
to increase one's card limit
to be charged at local rates
to employ / an employer / an employee
to be satisfied with the service
to offer a full / wide range of service
to purchase from a catalogue
to be available on request
to enquiry for more details
to be entitled to a discount on smth
courteous, discourteous
co-operative, uncooperative
free of charge
extended (lifelong) guarantees
benefit
to supply / a supplier
to make a complaint about smth /
to apologize in person
to take actions / to put the matter right
to set objectives
a waste of time
to get a refund
Unit 1 customers
Here is the list of the Russian equivalents of the words and expressions from the Unit to be learnt:
клиент, покупатель
предоставлять товары и услуги
удерживать клиента
завоевать доверие клиента
правила корпоративного поведения
забота о клиенте
раздражать кого-либо
платить помесячно
часы работы
работать допоздна
предлагать бесплатно вводное занятие
быть постоянным клиентом
опытный и квалифицированный штат
выяснять, узнавать
осуществлять банковские операции по телефону
проверить состояние банковского счета
платить по квитанции
платить наличными (по кредитной карте)
обсудить персональный заем
увеличить сумму кредита
оплачиваться по местным тарифам
нанимать на работу, работодатель, наемный работник
быть довольным чем-либо
предлагать полный спектр услуг
делать покупки по каталогу
предоставлять по требованию
запрашивать подробную информацию
иметь право на скидку
вежливый, невежливый
отзывчивый, неотзывчивый
бесплатно
долгосрочная гарантия
выгода, польза
поставлять что-либо, поставщик
жаловаться на что-либо
извиняться лично (персонально)
принять меры, разобраться
ставить цели
пустая трата времени
получить денежную компенсацию
Unit 1 customers
Study the definitions of a few key words of the Unit:
Code of practice – set of rules that employees, companies, or professional people agree to follow in the way they behave and do business
Complaint – a written or spoken statement by someone complaining about something
Customer – a person or a company who buys goods or services from a business
Customer loyalty – if customers are loyal to a particular product, they continue to buy it and do not change to other products
Facilities – special buildings or equipment that have been provided for a particular use
Goods – things that are produced in order to be used or sold
Premises – the buildings and land used by a shop, business, hotels, etc.
Repeat business – if a company gets repeat business, customers return to it to buy more of its products and service
Service – business that involves selling help and advice or delivering goods etc, for customer, rather than manufacturing goods
Staff – the people who work for an organization or business