- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Unit 2 companies
Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
заниматься различными видами деятельности
отрасль промышленности
сфера экономики
работать в различных странах, сферах экономики
международная компания
компания-учредитель
дочернее предприятие
иметь сложную структуру
управлять компанией
конкурировать, конкуренция, конкурент, конкурентный
предлагать конкурентную цену
принимать на себя обязательства
держать обещание
доставлять товары
расширяться / увеличиваться
требовать, требования
способность выполнять работу в сжатые сроки
широкий профессиональный кругозор
быть неотъемлемой частью чего-л.
подавать заявление на работу
последний срок
кандидаты, прошедшие отбор
разрабатывать
производить что-либо
выпускать продукт на рынок
текущая деятельность
получать опыт работы в чем-либо
получать (платить) зарплату
нанимать на работу, предоставлять работу
сделать компанию успешной
основная деятельность
рекламировать
не увеличивать расходы на производство чего-либо
название товара,
элитный товар; товар для покупателей среднего класса и с низкими доходами
торговая марка
специализироваться на выпуске предметов роскоши
получать значительную прибыль
компания с большими перспективами
принципы компании
Unit 2 companies
Study the definitions of a few key words of the unit:
Brand – a type of product made by a particular company
Company – an organisation, which sells goods or service in order to make money
Competition – a situation in which businesses are trying to be more successful than others by selling more goods and services and making more profit
Parent company – the company that owns other companies or parts of other companies
Profit – money which is earned in trade or business after paying the costs of producing and selling goods and services; healthy profit – a larger profit
Salary – a fixed amount of money agreed every year as pay to an employee
Sector – all the organisations or companies in a particular area of activity, industry, etc
Subsidiary – a company which is owned by a larger company
Trademark – a name or a symbol, which is put on a product to show a particular producer
Wage – a fixed amount of money that is paid usually every week or every hour to an employee
IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
заниматься разными видами деятельности
филиал
держать обещание
название товара
получать значительную прибыль
управлять компанией
предлагать конкурентные цены
Компания- учредитель этой фирмы находится в Лондоне.
На чём специализируется ваша фирма? – Наша компания специализируется на элитной косметике.
К сожалению, мы не можем ответить всем претендентам. Мы свяжемся только с теми, кто прошёл отбор.
Мы берем на себя обязательство выпускать спортивную одежду высокого качества.
Наша компания ищет менеджера по продажам в связи с расширением своей деятельности.
Эти курсы дают возможность расширить профессиональный кругозор.
Нашей компании нужны сотрудники, умеющие выполнять работу в сжатые сроки.