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Vocabulary

important means of communication важные средства общения

pictures and sounds изображение и звуки

high price высокая цена

to come from происходить от

light drama легкая драма

commercial коммерческий

action-packed drama боевик

to sell продавать

lawyer адвокат

advertising time рекламное время

show шоу

to make profit делать выгоду

movie фильм

the rest остальной, оставшийся

to urge агитировать

presentation of information представление информации

nonprofit organizations некоммерческие организации

brief summary краткое сообщение

in order to чтобы

entertainment развлечение

to attract привлекать

Exercises

I. Read and translate the text.

II. Look through the vocabulary. Make up a situation or

sentences using the words.

III. Learn the words and be ready to write a dictation.

IV. Translate from English into Russian.

From around the world into millions of homes, the meaning, three-fourths, to pay for, operating costs, to broadcast, to include, police officers, quiz show, soap opera, cartoon, documentary, talk show, dramatic, nonfictional.

V. Translate from Russian into English.

Программы о людях, животных и далеких странах, алкоголизм, употребление наркотиков, гость, атлет, местные, национальные и международные новости, еда для собак, спрей для волос, приготовление пищи, йога, балет, искусство, зрители.

VI. Answer the following questions:

1. What is the most important means of communication?

2. Explain the meaning of the word “television”.

3. What is the commercial TV?

4. Do you like commercial programs? Why?

5. What kind of programs do you like to watch?

6 What is the public TV?

7. Do you like it?

8. Can you tell the difference between commercial and public TV?

9. What do you prefer commercial or public TV?

VII. Transcribe the following words.

Advertising, commercial, operation, organization, viewer, detective, documentary, nonfictional, racial prejudice, politician, insurance, physics, symphonies.

VIII. Retell the text.

Newspaper

Newspaper is a publication that presents and comments on the news. Newspapers play an important role in shaping public opinion and informing people of current events.

The first newspapers were probably handwritten news-sheets posted in public places. The earliest daily newssheet was «Acta Diurna» («Daily Events») which started in Rome in 59 B.C. The first printed newspaper was Chinese publication called «Dibao» («Ti — pao») started in A.D.700's. It was printed from carved wooden blocks. The first regularly published newspaper in Europe was “Avisa Relation” or “Zeitung”, started in Germany in 1609.

Newspapers have certain advantages over other mass media — magazines, TV and radio. Newspaper can cover more news and in much detail than TV or radio newscast can do. Magazines focus on major national and international events of the proceeding week. But newspaper focuses on local news as well and provides information and comments faster than magazine can do.

There are about 1 700 daily arid 7 500 weekly newspapers in the US. The circulation of some weeklies is no more than a few hundred of copies per issue and the circulation of some dailies is over a million of copies.

There are daily newspapers and weekly newspapers. Daily newspapers print world, national and local news. Many dailies are morning papers, others are afternoon papers. Sun day issues of the dailies are usually larger than the week day ones. They may include special sections on such topics as entertainment, finance and travel or Sunday magazine, a guide to TV programs, colored comics. The major dailies in the US are “Christian Science Monitor”, “New York Times”, “USA Today”, “Wall Street Journal”, “Washington Post”.

Weekly newspapers serve usually for smaller areas. They are printed in small communities where people know each other arid are interested in activities of their friends and neighbours. Weeklies report of weddings, births, deaths and news of local business and politics. Most weeklies do not print world or national news.