- •3.1 Lead-in
- •3.2 Language input
- •3.2.1 Consult a dictionary and practice the pronunciation of the following words and word combinations, quote the sentences in which they are used in the text or submit the examples of your own:
- •3.2.2 Match the English word combinations in the left-hand column with the Russian equivalents in the right-hand column:
- •Environment of Accounting
- •3.4 Comprehension Understanding the reading
- •3.4.1 Give extensive answers to the questions. Use the following expressions to present your answers:
- •Scanning
- •3.4.2 Scan the text to determine whether these statements are true (t) or false (f), and if they are false say why:
- •3.4.3 Scan the text and find the information to complete the following lists:
- •3.4.4 Scan the text and find the English equivalents for the following:
- •3.4.5 Develop the following ideas. Make use of the active vocabulary, given in brackets:
- •3.5 Practice
- •Word Building
- •Complete the table with words from the text and related forms. Put a stress mark in front of the stressed syllable.
- •3.5.2 A. Read the text, ignoring the missing parts. Accounting Assumptions and Principles
- •Financial Statements
- •3.5.3 A. Fill in the gaps with the suitable expressions from the box:
- •5.5.4 A. Read the text, give the English equivalents for the words in brackets, and single out the main items of the income statement.
- •Income Statement
- •In eur thousand
- •3.5.5 A. Read the text and single out the main items of the balance sheet.
- •Illustration 5.2.
- •July 31, 200x
- •I. Consider the other parts of the consolidated balance sheet given below. Match the English word combinations in the left-hand column with the Russian equivalents in the right-hand column.
- •A. Read the text and supply the prepositions where necessary.
- •Illustration 5. 3.
- •3.5.7 Say it in English:
- •5.5.8 A. What do the following abbreviations stand for?
- •3.6 Dialogue 1
- •Jobs in Accounting
- •Supporting Materials
- •Read and translate the following dialogue: Tax Accounting
- •Supporting Materials
- •A Brief Summary of the Activities of the Office of the Auditor General in Norway
- •3.7. Case study& role play Case
- •Discussion questions:
- •Exhibit 1 Sales of the Microcomtec 100
- •Exhibit 2 Microcomtec’s Balance Sheet as of December 2000
- •Discussion questions:
- •Interoffice Memorandum
- •Making a Decision
- •3.8 Grammar back up The Infinitive, Past Participle and the “-ing” form (Revision)
- •Infinitive or the ing-form
- •Infinitive or the ing-form
- •Topics for the Power Point presentations
3.7. Case study& role play Case
At the beginning of 2001, particularly in January, Microcomtec Corporation, a small manufacturer of industrial microcomputers and application - specific software was having a difficult time competing in both the domestic and international markets. Actually, sales of its primary product, the Microcomtec 100 Microcomputer, were slow, and the company’s profit was practically nonexistent. It was obvious that Microcomtec was facing a serious financial crisis. In an attempt to save Microcomtec, its president, Mr. David Robinson, hired an outside consultant, Ms. Pauline Stanley, a seasoned professional with years of high-tech marketing experience. After scrutinizing the situation for a couple of weeks, Ms. Stanley made three recommendations. The first called for closing down the European sales office in Rotterdam and concentrating on the U.S. market. The second recommendation was for Microcomtec to shift from a hardware to software emphasis. Specifically, Ms. Stanley advised the company to begin manufacturing IBM-compatible software for general-purpose laboratory/technical uses. The third recommendation called for Microcomtec to shift its advertising and sales promotion from heavy reliance on journal advertising and press releases to direct mail advertising and trade show exhibits. All three conclusions, though not explicitly critical of the vice-president for sales and marketing, Mr. Henry Dixon, were implicitly so since Mr. Dixon had been instrumental in implementing the present marketing strategy. It was now up to the company to decide whether to risk its remaining capital on an entirely new direction or stay with the present course, namely, continuing Mr. Dixon's strategy of industry-specific hardware/software production.
Case Analysis
Analyse the case step by step.
Step 1. Clarify the Issue
Discussion questions:
1. What does Microcomtec Corporation do?
What is its major product?
For what market does it manufacture?
What are Stanley’s major recommendations?
2. In the background a number of problems with Microcomtec are mentioned, either directly or indirectly by way of proposed changes.
Make a list of these problems.
Then write a one-sentence statement describing each problem.
Step 2. Consider exhibits
Exhibit 1 Sales of the Microcomtec 100
Third and Fourth Quarter, 2000 (in US$)
|
July |
August |
September |
October |
November |
December |
Total |
Domestic |
38,900 |
48,600 |
61,642 |
54,282 |
42,623 |
43,624 |
289,671 |
International |
31,090 |
21,438 |
37,583 |
21,438 |
21,438 |
- |
132,987 |
|
|
|
|
|
|
|
422,658 |