- •Даричева м.В. English for designers
- •Введение
- •Vocabulary
- •1. Match the translation:
- •3. Match the verbs with their definitions:
- •1. Match the translation:
- •2. Match the nouns with their definitions:
- •3. Make up your own sentences with these nouns.
- •1. Match the translation:
- •2. Match the nouns with their definitions:
- •4. Make up your own sentences with the nouns from ex.1.
- •1. Match the adjectives with their synonyms:
- •3. Make up your own sentences with the adjectives from ex.1.
- •1. Read the text.
- •2. Choose the most suitable title to the text:
- •8. Describe the style of Art Deco using the phrases from the text:
- •1. Read the text.
- •2. True or false?
- •2. Find the English equivalents in the text:
- •3. Match the synonyms:
- •4. Find the synonyms in the text:
- •5. Make up sentences with the following phrases:
- •6. Translate into English:
- •1. Read the text
- •2. Choose the most suitable title to the text:
- •3. Find the English equivalents in the text:
- •4. Match the synonyms:
- •5. Make up your own sentences with the following verbs and phrases:
- •6. Change the sentences into Passive.
- •7. Match the parts of the sentences:
- •8. Translate into English:
- •1. Read the text
- •2. In what meaning are the underlined words used in the sentences? In what meaning are the words used in the text?
- •3. Find the English equivalents in the text:
- •4. Find the synonyms in the text:
- •5. True or false?
- •6. Answer the questions to the text;
- •7. Translate into English:
- •8. Project “An advertising agency”. Work in small groups and create an advertising design of a product.
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. True or false?
- •4. Answer the questions to the text:
- •5. What word is not a synonym?
- •6. Match the definitions to the words:
- •1. Read the text
- •2. Find the English equivalents in the text
- •3. Find the synonyms to the following words:
- •4. True or false?
- •6. Match the words to their definitions:
- •7. Translate into English:
- •8. Give your own design recommendations using the following phrases from the text:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Choose two synonyms for the words:
- •4. Make up sentences with the following phrases:
- •6. Translate into English:
- •7. Describe the design of a room for a child. Use the following phrases:
- •1. Read the text
- •2. True or false?
- •3. Find the English equivalents in the text:
- •4. Match the words to the definitions, then fill in the gaps with these words in an appropriate form:
- •5. Translate into English:
- •6. Work in pairs and discuss season decorating of the interior. Use the following phrases:
- •7. Project. Work in groups and draw up a design project of decorating the room for a season (winter, spring, summer and autumn), represent your design solutions.
- •1. Read the text
- •2. Find the English equivalents in the text:
- •7. Translate into English:
- •8. Compare up-to-date and classic styles in interior design.
- •1. Read the text
- •2. Find the English equivalents:
- •3. True or false?
- •4. Match the words with their synonyms or definitions. Then fill in the gaps with the necessary form of these words.
- •5. Translate the sentences:
- •6. Describe any interior from the point of combination of colours. The following words and phrases may help you:
- •1. Read the text
- •2. Choose the most suitable title to the text:
- •7. Match the definitions to the words:
- •9. Match the parts of the sentences:
- •10. Translate the sentences:
- •11. Retell the part of text which concerns the design of the rooms on the ship, use the following phrases:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. In what meaning are the underlined words used in the sentences? In what meaning are the words used in the text?
- •6. Answer the questions:
- •7. Translate the sentences:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. True or false?
- •4. Match the synonyms to the words:
- •5. Answer the questions:
- •6. Translate the sentences:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. Match the parts of the sentences:
- •6. Answer the questions:
- •7. Translate the sentences:
- •8. Project “The décor of a restaurant’. What are your design ideas about decorating a restaurant? Use the following words and phrases:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. Match the words to their synonyms:
- •6. Combine the words into phrases:
- •7. Answer the questions:
- •8. Find any picture or photo of an office. Describe the design of the room from the point of feng shui. Use the following phrases in your description:
- •9. Project. Draw a sketch of a study (office, working place) where objects and furniture are arranged in accordance with feng shui directions. Describe it using phrases from the text and ex.8.
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. Answer the questions:
- •1. Read the text, then think of the title to this article.
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. Match the words to their synonyms:
- •6. Make up sentences with the following phrases:
- •7. Answer the questions:
- •8. Translate the sentences:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. Answer the questions:
- •5. Dialogue. A friend of yours has got tired of his/her room and wants to renew the interior. He/She asks you to give a piece of advice.
8. Translate into English:
1) Любой уровень нашей жизни связан с дизайном.
2) Каждый аспект нашей жизни требует применения дизайна.
3) Постиндустриальная концепция дизайна связана с введением массового производства.
4) Вкусы большого количества потребителей определяют направление промышленного дизайна.
TEXT 5
1. Read the text
Design in business and advertisement means much. The story of style in the applied arts since the mid-to late fifties has been dominated by various new forces, including social and economic factors and certain aspects of technical and scientific progress. Now we have computer design, web design, advertisement design (for example consumer-product branding design) and the whole fashion of different types of ad, colors and so on.
The late fifties saw the birth of advertising as we know it today, a high-powered business dedicated to the development effective marketing techniques; it involved new design concepts and a whole new professional jargon of product packaging, market research, corporate images and house style.
The Pop Art movement embraced the work of a new generation of artists of late fifties and early sixties of both sides of the Atlantic. In Britain, in addition to the Independent Group, there were Peter Blake, Allen Jones. In USA Jasper Johns, Tom Wesselman, Claes Oldenburg and other formalized the language of product packaging, from beer cans to Campbell's Soup tins of strip cartoons, fast food, advertising hoardings and pin-ups.
Pop Art at once reflected and glorified mass-market culture and injected a new vigour into the applied arts. Pop Art suggested a new palette оf colours and gave a fresh, ironical edge to the imagery of popular culture. Pop Art positively encouraged designers to exploit vulgarity, brashness and bright colour, and to use synthetic or disposable materials in contexts in which they would formerly have been unacceptable. Pop Art has had a lasting effect on design in a wide variety of media, including interiors, graphics and fashion.
advertisement (сокр. ad) – объявление, реклама
branding – продвижение торговой марки
packaging – упаковка
to formalize – оформлять, придавать форму
strip cartoon = comic cartoon – комикс
hoarding – щит для наклейки плакатов, объявлений
to inject – впрыскивать, вводить, впускать
brashness – нахальство
disposable – доступный, наличный
2. In what meaning are the underlined words used in the sentences? In what meaning are the words used in the text?
to dominate – 1) господствовать, властвовать; 2) доминировать, преобладать 3) возвышаться, господствовать над чем-л.
a) It's one of the biggest buildings in this area, and it really dominates this whole place.
b) Powerful nations usually dominate over small weak countries.
c) The team has dominated international football for years.
d) The great cathedral dominates the centre of the city.
e) The construction committee worked well together although sometimes the leading architect tended to dominate.
to embrace – 1) обнимать(ся); 2) воспользоваться; 3) принимать; 4) охватывать; 6) включать, заключать в себе, содержать.
a) He embraced the opportunity to study further.
b) The course embraces elements of chemistry, physics, and engineering.
c) His suggestion will not be eagerly embraced by all.
d) Two brothers embraced as they met at the airport.
to reflect – 1) отражать (какое-л. волновое излучение, напр., свет, тепло, звук); 2) отражать(ся); давать отражение (о зеркале и т. п.); 3) навлекать (позор и т. п.), бросать тень; 4) раздумывать, размышлять.
a) He reflected that he had no right to do this.
b) Her unfounded accusations reflected on her credibility.
c) The sea reflected back the bright sunlight.
d) I wish you to pause, reflect, and judge before you decide.
e) White walls reflect more light than dark walls.
f) The clouds were reflected in the water.
g) As you get older you begin to reflect on the uncertainty of life.