- •Coursework
- •1. General characteristics and structure of the international market of smartphones
- •1.1. Smartphone definition.
- •1.2. Main smartphones producers and main operating systems.
- •1.3. Features of demand and specifics of the offer in the international market of smartphones.
- •2. Assessment of an environment of the concrete international market
- •2.1. Market scale
- •2.2. Price level.
- •2.3. Dynamics of the market and competitive situation.
- •3. Segmentation of the concrete international market
- •4. Analysis of marketing strategy of the companies
- •4.1. Marketing strategy of Apple.
- •4.2. Marketing strategy of Samsung
- •4.3. Marketing strategy of Huawei.
- •5. Tendencies of development of the concrete international market
- •Conclusion
- •Attachment
- •References
Attachment
Picture 1
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Picture 3
Comments: Android OS share in the market of the USA for the first time in 2012 began to fall. In 2013 this tendency with some delay will start being shown and in other markets. Strategy Analytics data
Picture 4
Comments: 68,2% of operating profit of the global market of smartphones are the share of two companies – Apple and Samsung. Strategy Analytics data
Picture 5
Comments: Indicator of operational revenue from each sold device for various vendors for the end of 2012. Strategy Analytics data
Picture 6
Comments: All perspective zones of growth of the market of smartphones lie in developing states. Strategy Analytics data
Picture 7
Comments: "Fight for LTE" is lost to two leaders – Apple and Samsung. Vendors need to take the following step – to start to develop LTE-Advanced. Strategy Analytics data
Picture 8
Comments: The most perspective spheres of use of the NFC technology at the expense of which growth of its ecosystem is expected soon. Strategy Analytics data
Picture 9
Comments: Strong and weaknesses of possible alternatives of Android OS. Strategy Analytics data
Picture 10
Comments: Evolution of the market of smartphones for the last seven years. Strategy Analytics data
Picture 11
Comments: The most significant trends in the field of components for the market of smartphones of 2013. Strategy Analytics data
Picture 12
Comments: Distribution of shares on mobile OS in the corporate and mass markets of smartphones for the end of 2012. Strategy Analytics data
References
http://www.strategyanalytics.com/
http://en.wikipedia.org/wiki/Main_Page
http://www.mobileworldcongress.com/
http://www.apple.com/
http://www.samsung.com/
http://www.huawei.com/ru/
http://www.digitimes.com/
http://www.idc.com/