Are americans materialistic?

Americans have one of the highest standards of living in the world. Because they spend so much money for goods and services, Americans are often accused of being materialistic, of valuing above all else money and the things it can buy. Of course, ad­vertising encourages people to keep buying things far beyond what they need. Sometimes purchases are made in order to "keep up with the Joneses",- to show friends that one can afford a big­ger house or a fancier car. Expensive possessions are symbols of the owner's financial success. In the mld-19th century, the American author Henry David Thoreau advised his readers, "Sim­plify your needs!" But 20th-century Americans have moved in the opposite direction. Now, just as Thoreau predicted, many find that their possessions own them. They must work hard to make enough money to pay for and maintain the house, car, TV, stereo, computer, and many other things they consider necessities.

In defense of the materialistic American, one expert on Ame­rican culture points out, "... however eager we are to make mo­ney, we are just as eager to give it away. Any ... disaster finds Americans writing checks to relieve distress ... Genero­sity and materialism run side by side".

Straight talk

Most people agree that the direct, assertive American perso­nality is a virtue, but it sometimes surprises foreigners. In many cultures, respect for older people or those in positions of authority keeps others from expressing their true feelings. But in the U.S.A., children often argue with their parents, stu­dents may disagree with their teachers, and citizens may express opposition to the actions of the government. If the soup has a fly in it or the meat is too tough to chew, the diner can com­plain to the waiter. If a teacher is wrong or confusing, a stu­dent will say so. If the boss makes a mistake, an employee will politely point it out.

Some straight talk about the American character must include the admission that Americans have their faults. The extremely competitive nature of Americans is probably their worst fault. Of course, competition isn't always bad. In fact, it promotes excellence by encouraging individuals (and businesses) to try to do their best. But the desire to get ahead of others some­times causes people to do things that are unkind and even dis­honest.

Also, Americans admire what is practical, fast, efficient, and new. Sometimes they fail to understand and appreciate cultures that have greater respect for more traditional, leisurely ways of doing things. Conversely, people from other cultures may dislike the practical, hectic American lifestyle.

Despite cultural differences, most foreigners give Americans credit for their virtues. Americans are generally viewed as friendly, adaptable, energetic, and kindhearted. Most newcomers to the U.S.A. like Americans, and the feeling is usually mutual, perhaps the greatest American virtue is a deep interest in new ideas and new people. In a nation of immigrants, the foreigner does not remain an outsider for long.