- •Тема 1 Relative Clauses
- •5. Decide if the relative clauses are defining or non-defining, choose the correct pronoun and put commas where necessary:
- •6. Grammar Revision.
- •Today’s shopping innovations
- •9. Study the following words and phrases:
- •10. Match the words with their definitions:
- •11. Match two halves of the sentences and translate them into Russian:
- •12. Fill in the gaps with one of the following words and expressions. Use the correct forms of the verbs:
- •13. Find collocations from the text:
- •14. Give the English equivalents of the following words and expressions:
- •15. Fill in the right preposition where necessary:
- •20. Read the following statements and decide whether they are true (t) or false (f). Correct the false ones:
- •20. Choose the correct answers to the following questions:
- •21. Study the following words and phrases:
- •Reported Speech. Affirmative sentences
- •Vocabulary Study
- •8. Study the following words and phrases:
- •10. Decipher the following abbreviations:
- •11. Match the definitions:
- •12. Cross the odd word out:
- •13. Match the idiomatic expressions (1-5) with their meaning (a-e) and translation (I-V):
- •Vocabulary Study
- •21. Study the following words and phrases:
- •Indirect command and request
- •Indirect questions
- •Indirect general questions
- •Indirect special questions
- •Mechanisms of markets
- •Size parameters
- •6. Study the following words and phrases:
- •7. Choose the correct alternative to complete each sentence:
- •8. A) Add the word market either before or after each of the words below:
- •10. Match the words with their definitions:
- •11. Fill in the gaps with the words and expressions from Ex. 10:
7. Choose the correct alternative to complete each sentence:
In many markets there is a firm with a much larger market share than its competitors, called a … .
a. market leader
b. monopolist
c. multinational
A company that is number two in an industry, but which would like to become number one – think of Pepsi vs. Coke, Reebok vs. Nike, Avis vs. Hertz – is known as a … .
a. market challenger
b. market competitor
c. market follower
A smaller company in an industry, more or less content with its existing market share, is called a … .
a. market challenger
b. market follower
c. market sharer
Small, specialized companies, which target segments within segments, are called … .
a. market failures
b. market followers
c. market nichers
A market in which one single producer can fix an artificially high price is called a/an … .
a. homogeneous market
b. monopoly
c. undifferentiated market
A situation in which the market leader can determine the price that its competitors can charge is called a … .
a. dominant-firm oligopoly
b. market failure
c. monopoly
A market in which it is normal to have only one supplier – e.g. utilities such as water and sewage, gas, electricity – is called a ….
-
a. conglomerate
b. natural monopoly
c. pure monopoly
8. A) Add the word market either before or after each of the words below:
HELP: There are a large number of two-word nouns in English including the word market. In the field of marketing, the word market usually, but not always, comes first (e.g. market share). In the fields of economics and finance, the word market usually, but not always, comes second (e.g. stock market).
bear |
over-the-counter |
bull |
penetration |
buyer’s |
perfect |
capital |
price |
capitalization |
primary |
challenger |
property |
commodity |
research |
follower |
secondary |
forces |
securities |
forward |
segment |
free |
seller’s |
futures |
share |
labour |
skimming |
leader |
spot |
maker |
stock |
money |
value |
10. Match the words with their definitions:
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