- •Часть 2
- •Proposals
- •I. Discussion topics.
- •II. Reading.
- •Sales proposals
- •Introduction.
- •Printing technology
- •National's reputation
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study.
- •Schiller international university
- •Sales Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Inquiries, a sales representative, questions, detailed, solicits interest, could be, for example, a promotional letter
- •IV. Writing.
- •V. Case studies.
- •Public Relation Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •IV. Writing.
- •1. A follow-up letter to encourage repeat business.
- •2. Delayed Thank You.
- •Congratulations.
- •Invitations.
- •The Brookdale Chamber of Commerce
- •V. Case studies.
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
NATIONAL BUSINESS
EQUIPMENT N B E 470
Rodgers Rd. Camden
NJ
08104-0826 (201)568-1100
20
September 1998
Mr
Daniel Taylor Business
Manager Madison
Tool and Die Company 3400
Veterans Boulevard Camden
NJ 08104
Dear
Mr Taylor
While
we were servicing your Pico 2500 copier last week, it occurred to me
that you might be interested in purchasing a newer model that will
give you state-of-the-art features to make your copying work more
efficient and reliable. In the past three years since you purchased
your 2500, copier technology has advanced tremendously, giving users
many benefits at surprisingly low cost.
Knowing
that you want the most reliable office equipment available, I am
submitting for your consideration this proposal to supply Madison
Tool and Die with our latest copier, the Pico 4000.
Advantages
of the PICO 4000
With
the Pico 4000, your cost per single copy will be reduced to only 1.5
cents, compared with approximately 5 cents per copy with your
present machine. The following description of the main features of
the Pico 4000 will show you its other advantages over your current
copier.
The
Pico 4000's dry toner capability and double-sided copying option
will save you time and money. Your copies will never again be
smudged because of liquid toner problems. In addition to the
standard paper sizes - 8.5 x 11, 8.5 x 14, and 11 x 17 - the 4000
functions effectively with other paper sizes and shapes, including
heavy weight sheet stock suitable for specifications and drawings.
Printing technology
Feeding/Sorting Capacity The
4000 includes as standard equipment both an automatic feeder and an
automatic sorter. These features can reduce the time spent on large
copying jobs by as much as 50%.
Printing quality The
new Pico 4000 offers top-quality, high resolution reproduction.
Since seeing is believing, I am enclosing a copy of this proposal
made on the 4000 as well as a copy of a blueprint to show you how
both copied documents look.
Size The
Pico 4000 measures 4' x 3' x 4', occupying one-quarter less space
than your present copier. Once the machine is installed, you will
find this extra space useful for your storage needs.
INSTALLATION, TRAINING, AND SERVICE
We
will deliver and install your new Pico 4000 within one week of
receiving your purchase order. The installation requires
approximately forty-five minutes. Our local sales representative,
Darlene Simpson, is available to instruct your employees in the
operation and routine maintenance of the 4000. A phone call will set
up a mutually convenient date. If a problem occurs, we offer
customers our ‘hot-line’ service on business days from 8:00 a.m.
to 5:00 p.m. We guarantee that a service representative will arrive
at your office within three business hours from the time of your
request.
COSTS
Below is the price of the
Pico 4000 and appropriate initial supplies:
Pico 4000
$ 7295.00
Toner (tube)
18.00
Paper (500-sheet box of
regular 8.5x11)
2.70
Service contract –
optional ($780 per year, parts and labor included)
780.00
Total
$ 8095.70
The installation of your new
Pico 4000 is free.
Over
the past twenty-two years, National has supplied copiers to more
than ninety companies in the greater Camden area. In addition to
providing quality products, we are dedicated to giving our customers
fast and efficient service long after a sale. We appreciate your
using National Business Equipment for your repair needs and hope
that you will decide to purchase the new Pico 4000. Please call me
if you have any questions about the Pico 4000 or National.
If this proposal is
acceptable, please sign and return a copy of this letter.
Sincerely yours
M.
Copely
Marion Copely
I accept this proposal made
by National Business Equipment
________________________________
For Medison Tool and Die
Company
National's reputation