- •Часть 2
- •Proposals
- •I. Discussion topics.
- •II. Reading.
- •Sales proposals
- •Introduction.
- •Printing technology
- •National's reputation
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study.
- •Schiller international university
- •Sales Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Inquiries, a sales representative, questions, detailed, solicits interest, could be, for example, a promotional letter
- •IV. Writing.
- •V. Case studies.
- •Public Relation Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •IV. Writing.
- •1. A follow-up letter to encourage repeat business.
- •2. Delayed Thank You.
- •Congratulations.
- •Invitations.
- •The Brookdale Chamber of Commerce
- •V. Case studies.
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
IV. Writing.
Ex 1. Read the RFP given below and write a solicited proposal (see Ex 4 on p.10)
REQUEST FOR PROPOSALS
Mesa Community College solicits proposals to construct and to install fifty individual study carrels in its Holmes Memorial Library. These carrels must be highly serviceable and conform to all specification standards of the ALA. Proposals should include the precise measurements of the carrels to be installed, the specific acoustical and lighting benefits, and the types and amount of storage space offered. Work on constructing and installing the carrels must be completed no later than the start of the fall semester, August 27 19xx. Proposals should include a schedule of when different phases of work will be completed and an itemized budget for labor, materials, equipment, and necessary tests to ensure high quality acoustical performance. Contractors should state their qualifications, including a description of similar recent work and a list of references.
Proposals should be submitted in triplicate no later than May 15, 19XX to:
Mrs Barbara Feldstein-Archer
Director of the Library
Mesa Community College
Mesa, NV 89203-0996
Ex 2. Write an unsolicited sales proposal on one of the following services or products you intend to sell, or on a topic your instructor approves.
supplying a hospital with rental televisions for patient rooms
providing consulting service to save a company money
selling a piece of equipment to a business
making a work area safer
offering a training program for employees
Ex 3. Fill in the missing words.
Thank you _______________ your _______________ 18 November, _______________ which you inquire _______________ toys imported _______________ Hong Kong. We are _______________ to hear that there is a _______________ for goods _______________ this type _______________ Northern Ireland.
We are _______________ our price list and terms of _______________, and our catalogue has already been _______________ separate post.
As you will notice, our prices are extremely _______________, and since we hold large _______________ of all models _______________ all times, we can promise delivery _______________ a week _______________ receipt _______________ orders.
We hope to _______________ from you soon, and _______________ forward _______________ business _______________ you.
Ex 4. Compose a letter for your firm, who are producers of tinned foods products, to an importer overseas. Offer your standard lines and one new product.
Ex 5. Answer a foreign letter of inquiry which your firm has received following an exhibition of your sewing machines at a trade fair in Brussels.
Ex 6. Your company is a textile importer. Write a circular letter offering your wholesale customers your old season's stock at reduced prices, and explaining why you are able to do so.
V. Case study.
Below is the ad of SCHILLER INTERNATIONAL UNIVERSITY taken from The Economist.