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CKP. Unit 11. Text 1. Student's Copy..docx
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  1. Look through the sentences and decide which of them are True(t), False (f).

  1. Nowadays salesperson entertains his customer in the same way as before.

  2. The businessman used tickets to football as a chance to entertain his client.

  3. The football game didn`t change a lot in their relationship.

  4. What really mattered was that the client got to know the businessman better.

  5. Since than he invited some of his clients from time to time to visit places of entertainment.

  6. The businessman came to the conclusion that people prefer do business with people they know little.

  7. Electronic media is not enough to be in touch with your customer.

  8. There is a special strategy how to entertain your clients.

  9. Never speak business with your customers while entertaining.

  10. It is preferable not to invite a spouse or a girlfriend at the encounter.

  1. Try to remember the main idea of the text and put the sentences into the correct order.

  1. A competitive edge for a business is provided with the help of entertaining customers.

  2. Salesperson need to rethink the issue of entertainment.

  3. A frequent usage of the computer makes a businessman meet his clients more often.

  4. During the social evening don`t talk business to your customer.

  5. Main things to remember: not to drink too much alcohol, attend to all details and be relaxed.

  6. People like doing business with people they know better.

  7. The strategy of entertainment starts with the creation of the list of your consumers.

  8. Entertainment at the footaball game helped to succeed.

  9. Virtual relations with the customer are not enough to strengthen ties with the customer.

  10. To sell without social relations with customer is more difficult than with them.

  1. Match the words from the left column with their definitions from the right.

  1. salesperson

  1. the business of buying and selling goods and services on the Internet

  1. entertainment

  1. today's cutting edge technology

  1. e-commerce

  1. almost a particular thing or quality

  1. deal

  1. shows, films, television, or other performances or activities

  1. high-tech

  1. the basic systems and services, such as transport and power supplies, that a country or organization uses in order to work effectively

  1. virtual

  1. mutually advantageous transaction

  1. proximity

  1. a meeting, especially one that happens by chance

  1. encounter

  1. when you arrange to have something such as a seat on an aircraft or a table at a restaurant kept for you

  1. infrastructure

  1. the state of being near in space or time

  1. reservation

  1. an individual who sells goods and services to other entities

  1. Fill in the gaps using the words from the text.

(communication, spouse, benefit, buyers, sellers, transportation, host, rethink, high-potential, respond)

  1. If theshop assistant accidentally sells expired chocolate, it will be impossible to find the (….).

  2. When one visits an international conference, there will always be a (….) country that organises it.

  3. In our research center there are a lot of (….) products that may become the solution for many human`s problems.

  4. There are two main types of (….): oral and written.

  5. If the proper (….) of guests isn`t organised before and after a social event, it will spoil the company`s reputation.

  6. If you invite a partner for a dinner, he will definitely take his (….).

  7. If you organise social evenings for the customers it will be only for your own (….).

  8. If the man buys an expired chocolate he will try to find the (….).

  9. The Chief decided to (….) where to celebrate Christmas.

  10. One will always (….) to his client`s observations if he wants to have a steady feedback.