3. Select the correct alternatives to complete the text.

Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is free(1)... advertising, which occurs when satisfied customers recommend products or services to their friends, but very few companies rely on this alone.

Large companies could easily set up their own advertising departments, but they tend to hire the services of a/an (2)... A contract to produce the advertisements for a specific company, product, or service is known as a/an (3)... The client company generally decides on its advertising (4)..., the amount of money it plans to spend in developing its advertising and buying media time or space. It also provides a (5)..., or a statement of the objectives of the advertising, as well as an overall advertising strategy concerning what (6)... is to be communicated. The choice of how and where to advertise (newspapers and magazine ads, radio and television commercials, cinema ads, posters on hoardings (GB) or billboards (US), point-of-purchase displays in stores, mailings of leaflets, brochures or booklets, and so on), and in what proportions, is called a (7)... The set of customers whose needs a company plans to satisfy, and therefore to expose to an advertisement are known as the (8)... market. The advertising of a particular product or service during a particular period of time is called an advertising (9)...

Favorable mentions of a company's products or services, in any medium read, viewed or heard by a company's customers or potential customers, that are not paid for, are called (10)...

1. a. mouth-to-mouth b. mouth-to-ear c. word-of-mouth

2. a. advertising agency b. advertising company c. public relations company

3. a. account b. arrangement c. deal

4. a. campaign b. budget c. effort

5. a. brief b. dossier c. message

6. a. facts b. message c. opinions

7. a. medium plan b. medias plan c. media plan

8. a. aimed b. segmented c. target

9. a. campaign b. mix c. plan

10. a. promotions b. publicity c. public relations

Step 8 Meetings

Vocabulary bank

adjourn

chair

chairperson

consensus

core times

designate

economy class (AmE coach class)

flexible working hours

long-haul

majority

miscellaneous

on behalf

on-the-spot expenses

proposal

second the motions

stipulation

vote, take a vote

Motions – formal proposals

Agenda - matters to be attended to, as at a meeting of a committee. Most meetings have an agenda. For a formal meeting this document is usually circulated in advance to all participants. For an informal meeting, the agenda may be simply a list of points that have to be dealt with. The agenda for a formal meeting must be organized in logical order:

1. Minutes of previous meetings

2. Matters arising

3. Items

4. AOB- any other business

Vocabulary exercises

1. Fill in the gaps with the vocabulary from the box. Change the form where necessary.

conclude minority majority minutes agenda adjourn preliminary

attend chairperson motion behalf outcome proposal unanimous

any other business miscellaneous

1. Every meeting needs an …

2. The secretary keeps the …

3. A … voted in favour of introducing flexible working hours.

4. A … was passed at the meeting to approve the plans.

5. How many people are going to … the meeting?

6. A meeting needs a … to lead the discussion.

7. Before the main meeting we had a short … meeting

8. At 11.30 we decided to … for lunch.

9. Mrs White will address the meeting on my ….

10. Let me know what the … of the meeting is.

11. I have a …to make.

12. A … voted against introducing flexible working hours.

13. No one voted against – the decision was …

14. There are a few more … items to discuss.

15. Thank you very much everyone. I think that …. our meeting.

16. But before we close the meeting: is there … ?

2. Cross out the verb in each list that doesn’t make a word combination with the noun on the right. The first one has been done as an example.

Approve/circulate/draw up/go through/hold/put something on	An agenda
Arrive at/break/carry out/implement/reach/take	A decision
Call/call off/chair/close/hold/take	A meeting
Approve/distribute/go through/set/take/write	The minutes
Achieve/agree on/deal with/move forwards/reach/set	An objective
Agree with/ask for/express/find/give/hold	An opinion
Approve/carry out/do/implement/present reject	A plan
Avoid/deal with/get round/overcome/put/tackle	A problem
Agree on/arrive at/look after/come up with/find/offer	A solution
Agree with/come to/consider/dismiss/put forward/reject	A suggestion

Complete the sentences using the correct form of verbs (there are several possible answers).

1. At the beginning of every meeting, we … the agenda, and then we appoint

someone to … the minutes so we have a record of what happened.

2. That was the first time I’ve had to… a meeting, and I found controlling

everything rather difficult.

3. It’s better to … the agenda a couple of days before a meeting, so that people can

prepare themselves.

4. It’s very easy to … an objective; it’s more difficult to … it.

5. We … a regular meeting every Monday morning where we try to …any

problems that have come up.

6. I was very disappointed because the Board totally … my plan.

7. They argued for an hour, until someone … a new suggestion.