MINISTRY of SCIENCE and EDUCATION of UKRAINE

KHARKIV NATIONAL UNIVERSITY of ECONOMICS

Department of Foreign Languages

Impact of advertising on society and business

Valeria Savchenko

«Economic Informatics» (2-1)

Supervisor:

Popelnukh D.A.

Kharkiv – 2013

МІНІСТЕРСТВО ОСВІТИ І НАУКИ УКРАЇНИ

ХАРКІВСЬКИЙ НАЦІОНАЛЬНИЙ ЕКОНОМІЧНИЙ УНІВЕРСИТЕТ

Кафедра іноземних мов

Вплив реклами на суспільство і бізнес

Виконавець:

Савченко Валерія

Факультет

«Економічна інформатика» (2-1)

Керівник: Попельнух Д.А.

Харків 2013

Contents

INTRODUCTION…………………………………………………………………….4

Part 1. ADVERTISING BASICS ……………….…………….....…………..……….5

1.1. The History of advertising......……………………………………………5

1.2. Definition the essence Definition of advertising..…..…………………..7

1.3. The role of advertising.....……………....………………………………..10

Part 2. SOCIAL AND ECONOMICAL ASPECTS OF ADVERTISING….……….13

2.1. The Economic role of advertising....….…………………………………13

2.2. The Social role of advertising……………………………………………14

CONCLUSION………………………………………………………..……….........17

REFERENCES………………………………………………………………………18

SUMMARY……………………………………………………………………….....19

АНОТАЦІЯ……………………………………………………………………….. .20

Introduction

The topicality of the work is based on the problem of modern advertising. On the one hand, advertising has become an integral part of our lives. It is one of the engines of the launching goods on the market. On the other hand we have to determine the effectiveness of promotional activities.

There is no doubt about the topicality of advertising as it plays a key role in the development of a market economy and it is an important element of the market economy. If the manufacturer is deprived of such an effective communication with the consumer, which is advertising, he/she will cease investing money in the improvement of old and creation of new goods. The pursuit of development and competition in business will be cut down. That is why in countries with high living standards, mass production of huge amounts of money is spent on advertising. There is a trite phrase that – “advertising is the engine of trade”, which adequately discloses the basic function of advertising: the transmission of information about the product, focus on its target audience, persuading the customers to buy the goods.

The object of the work is to study an impact of advertising on society and business.

The aim of the work is to focus on effect of advertising on society and business development. There are the following research objectives:

• to study types of advertisement,

• to study effectiveness of advertisement in social and culture areas,

• to study influence of advertisement on the society and business

• to find positive and negative effects.

As the markets grew larger and the number of customers increased, the importance of attracting them also grew. Increasing reliance was placed on advertising methods of informing about the availability of the products. These advertising methods were more economical in reaching large numbers of consumers. They were used only to reach each consumer personally. The merchant still used personal persuasion once the customers were attracted to his store.