- •Антонов о. И.
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Exercises
- •Grammar Exercises
- •Partnerships Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Practice
- •Grammar Exercises
- •Corporations Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Exercises
- •Dialogue
- •Active Vocabulary
- •Vocabulary Exercises
- •Text where and how to hire an employee?
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Grammar Exercises
- •Additional Exercise
- •Line and staff positions Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Vocabulary Exercises
- •Grammar Exercises
- •Accounting Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Exercises
- •Grammar Exercises
- •Corporate finance Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice Choose the necessary word and put it in the sentence.
- •Dialogue
- •Active Vocabulary
- •Vocabulary Exercises
- •Grammar Exercises
- •Bank sand business Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Exercises
- •Grammar Exercises
- •Product development and planning Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Practice
- •Grammar Exercises
- •Marketing Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Practice
- •Grammar Exercises
- •Wholesaling Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Practice
- •Retailing Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Practice
- •Grammar Exercises
- •Pricing Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Practice
- •Grammar Exercises
- •Computers Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •Active Vocabulary
- •Vocabulary Practice
- •International business Text
- •Active Vocabulary
- •Comprehension Questions
- •Vocabulary Practice
- •Dialogue
- •In the international computer company.
- •Active Vocabulary
- •Vocabulary Practice
Grammar Exercises
Exercise 1. Make the sentences negative.
Model: I will have the drawings prepared very soon.
I won't have the drawings prepared very soon.
1. It will take much time to catch on.
2. I am sure this thing will be the biggest selling point.
3. They will run a good advertising company.
4. They will make a new modification of electronic watch.
5. This price will be inadequate.
Exercise 2. Put four questions of different types to each sentence (general, special, alternative, disjunctive).
Model: They will influence the consumer to buy their automobiles.
1. Will they influence the consumer to buy their automobiles?
2. Who will influence the consumer to buy their automobiles?
3. They will influence the consumer to buy their automobiles, won't they?
4. Will they influence the consumer to buy their automobiles or other goods?
1. Their products will be available in every shop.
2. The company will start their promotion campaign very soon.
3. Our bank will make a loan to this corporation.
4. They will need a lawyer to form their business.
5. I will consult my partner.
LESSON 10
Marketing Text
Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.
The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the consumer's dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.
Active Vocabulary
producer производитель
consumer потребитель
user потребитель
distribution сбыт, распределение
marketing продажа, сбыт, маркетинг
transporting транспортировка
storing складирование, хранение
storage хранение
product planning разработка новых продуктов
pricing калькуляция цен
promotion содействие в продаже (какого-либо товара), например, с помощью рекламы
traffic торговля
marketing research изучение рынка сбыта
trend тенденция, общее направление
to predict предсказывать
to influence влиять
Comprehension Questions
1. What does marketing mean?
2. What activities does marketing consist of?
3. What do marketing operations include?
4. Why is it so important for the producer to predict the trends?
5. How was mass consumption possible in USA?