Google Secrets – How to Get a Top 10 Ranking…

page 40 of 112

What Google Ignores

Google ignores the following elements on your web pages. Due to their abuse and misuse, META tags are a thing of the past with Google!

•Information in the <META name= “Keywords”> tag

•Information in the <META name = “Description”> tag

Note: Google has been known to display information from the META “Description” tag in their search listings if it cannot find a description for your page in the OPD (DMOZ) directory. Because of this, and because other search engines do read it, you should use this tag and have a decentsounding description that includes your keywords. Make sure each description is unique per page.

•Information within the <!—Comments --> tag

•Information within the <STYLE>

•Information within <SCRIPT> tags (JavaScript and other client-side code)

•Duplicate links to the same page (only counts once)

•Links that point to the same page they are on

•Any graphics or multimedia (menu buttons, photos, animations, Flash)

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