- •Google Secrets
- •PART I – Getting Started
- •So What Is a Ranking?
- •When Google Comes Visiting
- •Deep Crawl and the Google Dance
- •Fresh Crawl
- •How Google Ranks Websites
- •Keyword Factors and Page Relevance
- •Link Factors (PageRank) and Page Importance
- •Top 5 Things Google Looks For
- •Chapter 3 - Determining Your Best Keywords
- •So What Exactly Are Keywords?
- •Using WordTracker
- •Using WordTracker step-by-step
- •What is your Primary Keyword Phrase?
- •What are your Secondary Keyword Phrases?
- •Putting it All Together
- •PART II - Optimizing Your Website
- •Chapter 4 - Structuring your Site Correctly
- •Structure by Theme and Topic
- •Create Lots of Short Pages
- •Don’t Nest Your Pages
- •Don’t Bloat Your Pages With Code
- •Keywords in Your Domain Name
- •Chapter 5 - Optimizing Your Web Pages
- •Keyword Factors Used in the Algorithm
- •Keyword Proximity
- •Keyword Placement
- •Keyword Prominence
- •Keyword Density
- •Keyword Format
- •The Importance of the <TITLE>
- •Best Practices for Creating Titles
- •How and Where to Use Keywords
- •Use Keywords in the Following Places
- •Proper Link Structure
- •What Google Ignores
- •Chapter 6 – Linking Your Pages Correctly
- •Structuring Your Internal Links
- •Hierarchical linking
- •Mesh linking
- •Best Practices for Internal Linking
- •Chapter 7 – More Advanced Techniques
- •Multiple Sites – Is it Worth It?
- •Domain Pointing and Subdomains
- •PART III - Exchanging Links Effectively
- •Chapter 8 – The Importance of Links
- •Link Factors Used in the Algorithm
- •Introducing PageRank
- •So What is Link Quality?
- •Chapter 9 - All About PageRank
- •PageRank vs. Search Result Ranking
- •Toolbar PageRank vs. Actual PageRank
- •Increasing PageRank
- •The PageRank Equation
- •Chapter 10 - Submitting Your Site to Directories
- •About the Google Directory
- •Submitting Your Site to the OPD
- •Submitting Your Site to Yahoo
- •Submitting Your Site to Business.com
- •Other Search Submissions
- •Chapter 11 – Getting Ready for Linking
- •Creating “Link to Us” Code
- •Maintaining a “Related Links” Page
- •Dealing with Non-Reciprocal Links
- •Chapter 12 – Which Links to Focus On
- •Best Practices and Tips
- •Link Farms and FFA Sites – Just Say No
- •Chapter 13 - Managing a Reciprocal Link Campaign
- •About OptiLink
- •About Arelis
- •Checklist for Setting Up a Link Campaign
- •A Link Exchange Email Template
- •PART IV - Putting It All Together
- •Chapter 14 - Monitoring and Measuring
- •Monitoring Your Site Traffic
- •Using a Log-file Analyzer
- •Using a Real-time Tracking Service
- •What to Monitor?
- •Monitoring Your Ranking
- •Monitoring Your PageRank
- •Checking Pages Indexed
- •Checking Link Count
- •Measuring Sales Conversion and ROI
- •Appendix A - Web Site Design Do’s and Don’ts
- •Appendix B - Linking Do’s and Don’ts
- •Appendix C - Additional Resources
- •Online Subscription Newsletters
- •Web Forums & Bulletin Boards
- •Web Content Sites
- •Online Tool Sites
- •Software Sites
- •Professional Organizations:
- •Books
- •Professional Services:
- •Appendix F – About Google AdWords™
Google Secrets – How to Get a Top 10 Ranking… |
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PART III - Exchanging Links Effectively
This section deals with those aspects and elements of your website promotion efforts that increase page importance. You want to maximize how important your website is with Google.
You should also strive to incorporate some best practices for linking with other sites. For additional information, see Appendix B - Linking Do’s and Don’ts.
Before we begin, make sure you don’t overlook the obvious:
Your website must contain high-quality, useful, timely content that people will actually want to link to.
It is amazing how often this statement is ignored. Spend more time creating useful and relevant content, and less time on fancy graphics, gratuitous animations, or Flash – especially on your home page. Remember that Google uses automated software to analyze your site. This means it will ignore all graphics and other multimedia elements on your site - and often your customer will too.
As this section builds on the previous section, it is recommended that you first complete the tasks described in PART II - Optimizing Your Website.
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Copyright 2003-2004 Dan Sisson. |
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