2.1.2 Модели и слоганы коммуникаций

КПУ – для новаторов. Роль ай-стоппера. Новость о товаре, цене, сбыте. По сезону. Мода. Распродажа. На диване.

• УПК – для требовательных. Логика. Роль языка, слов. Объяснение превосходства. Расшифровка дифференциации. Перспектива.

• ПКУ – для постоянных. Бренд. Престиж. Приверженность.

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