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PRESENTATIONS IN BUSINESS ENGLISH.pdf
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Task 4. Read the information below and say if it is necessary to write out a presentation.

Writing and rehearsing the script

The material of a presentation should be written in a note form with a brief outline of the subject matter as its core. Writing out a presentation in full is advisable. While practising a presentation with the help of audioand video-taped recordings to control the manner of speaking and body language don’t forget to time the presentation to fit the available time. Fluency and confidence come with practice.

It is from notes only that the presenter should give his final presenta-

tion.

Task 5. Read the text below and find mentioned:

a)advantages of using visual aids;

b)warnings about using the visual aids.

Visual aids

Dinckel and Parnham say that “The great danger (in using visual aids) is that presenters place the major emphasis on visual aids and relegate themselves to the minor role of narrator or technician. You are central to the presentation. The visual aids need you, your interpretation, your explanation, your conviction and your justification”.

Visual aids can make information more memorable and they help the speaker. However, they must literally support what the speaker says and not simply replace the spoken information. It is also not enough just to read text from a visual aid.

There are many advantages to the correct use of visual aids. They can show information which is not easily expressed in words or they can highlight information. They cause the audience to employ another sense to receive information, they bring variety and therefore increase the audience’s attention. They save time and they clarify complex information.

The presenter should explore the wide range of demonstration materials, their advantages and disadvantages in order to choose the ones that are most helpful to put over the subject of his/her talk, the ones that suit his/her style and fit in best. Information presented visually is better retained. This is a general truth.

Rules for using demonstration material:

§If you are going to use demonstration materials, use them well

§Ensure that you know how to handle them, make sure that they are all usable, in the right place and in the right order

ДВНЗ “Українська академія банківської справи НБУ”

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