FD-301_vsyo / Subj / 851-Английский язык. Профессиональное общение

41.size	размер
42.slogan	лозунг
43.try	пробовать, пытаться
44.variety	разнообразие
45.way	путь, метод, средство
46.well-deserved reputation	заслуженная репутация

II.Answer the questions

1.What is the basic task of advertising?

2.Can advertising turn a poor product or service into a good one?

3.Name some pros and cons in advertising.

4.How does advertising influence competition?

5.Does advertising stimulate consumer demand?

6.What price do consumers pay for advertising?

7.Does successful advertising necessarily mean a rise in sales?

8.How can you make wiser consumer choices?

9.What techniques do some advertisers use to sell their products?

10.What strategies have been especially popular with advertisers?

11.Why are there so many commercials on TV?

12.What do the commercials persuade the audience to do?

13.What programs are most popular with advertisers?

14.Which of the ads appeals to you most?

15.How did computers influence advertising?

16.How is advertising controlled in this country?

17.Is the advertising industry developing in this country?

18.Could you name some peculiarities of advertising language?

19.What methods of persuasive advertising can you name?

20.Can you say that advertising is your cup of tea?

III. Use the following texts and exercises while preparing your stories, reports, dialogues on advertising problems.

1.«World of Work»

l) Unit 6, ex. 19, p. 359. Advertising.

2)Unit 6, ex. 20 b), p. 362. Methods of advertising.

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3)Unit 6, ex. 11, p. 349. Advertisements. 4)Unit 7, ex. 12, p. 420. Effective advertising.

2.«Английский язык для бакалавров».

Раздел 5, c.109. Advertising.

3.Advertising. Реклама. Сборник учебно-методических материалов / Сост.: Г.В.Данилова; УрСЭИ АТиСО. – Челябинск, 2008.

8.Entrepreneurship

I. Learn the words and expressions
1.	agree about the terms	обговорить условия
2.	assume the risk	принять /взять на себя/ риск
3.	borrow	одолжить, брать взаймы
4.	creative	творческий
5.	delegate	делегировать, поручать
6.	earn income	заработать деньги
7.	encourage	поддерживать
8.	engage in work	заняться работой
9.	entrepreneur	предприниматель
10.entrepreneurship		предпринимательство
	small entrepreneurship	малый бизнес, малое предпринимательство
11.entrepreneurial activity		предпринимательская деятельность
12.entrepreneurial skills		предпринимательские навыки
13.equity capital		уставной капитал
14.establish links		создавать, устанавливать связи
15.government policy		политика правительства
16.household		семья, хозяйство
17.implement decisions		выполнять решения
18.invent		изобрести
19.owner		владелец
20.pass (the law passed)		пройти
21.personal savings		личные сбережения
22.premises		помещение
23.profit		прибыль
24.provide		обеспечивать, предоставлять
25.requirement		требование
26.run business		вести дело
27.supplier		поставщик
28.support		поддержка
29.turn into		превращаться (в)
30.value		ценить

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II.Answer the questions

1.What is the objective of running any business?

2.Is it better to work for a big company or to run your own small business?

3.Are there more giant companies or small businesses in our country?

4.What is the role of small business in the Russian economy?

5.Where are more small businesses: in manufacturing? in wholesale? in service? in retail? in finance? ...

6.What forms of business organizations do you know?

7.Do you agree with the statement "The larger the firm, the better the chance it has of surviving?"

8.Why do people begin to think about running a business of their own?

9.What decisions will an entrepreneur have to make when he (or she) starts his (or her) own business?

10.What must an entrepreneur do in order to make a profit?

11.What are the responsibilities of owning and operating a business?

12.Who runs the risk of failing in business?

13.What qualities should an entrepreneur have?

14.Would you like to start your own business?

15.Are you aware of successful enterprises in your city?

16.What do you know about the history of Russian entrepreneurship?

17.What is the current situation in Russia in relation to entrepreneurs?

18.What are the problems that small businesses face now?

III. Use the following texts and exercises while preparing your stories, reports, dialogues on entrepreneurship problems.

1.«World of Work»

1)Unit 6, ex. 24, p. 367. Entrepreneurship in Russia. 2)Unit 2, ex. 27, p. 128. Capitalism and cosmetic change.

3)Unit 7, ex. 21, p. 438. Home Business: a new reality.

2.«Английский язык для бакалавров».

Раздел 5, c.113. Planning.

3.Entrepreneurship. Предпринимательство. Методические рекомендации для студентов III курса / Сост.: Г.В. Данилова; УрСЭИ, Челябинск, 2005.

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9. Money

I. Learn the words and expressions
1.	accept	принимать
2.	account	счёт
	current account	текущий счёт
	savings account	накопительный счёт
3.	amount	количество, объём
4.	assess	оценить
5.	bank statement	банковское извещение
6.	bargain	сделка
7.	buy on credit	покупать в кредит
8.	coin	монета
9.	convenient	удобный
10.counterfeiting		подделка
11.credit card		кредитная карта
12.creditworthiness		кредитоспособность
13.currency		валюта
14.deposit		класть, отдавать на хранение
15.domestic		внутренний
16.emergence		возникновение
17.encourage		поддержать
18.equal		равный
19.exchange rate		курс обмена
20.fare		плата за проезд
21.fee		плата, гонорар
22.fill out		заполнять
23.give a refund		возвращать деньги
24.haggle about prices		торговаться о ценах
25.handle		обращаться, управлять
26.initial deposit		первоначальный вклад
27.interest		процент
28.inquiry		запрос
29.issue		выпускать
30.lend		одалживать, давать взаймы
31.loss		потеря; убыток, ущерб
32.measure		измерять
33.mortgage		ипотечная ссуда
34.offer a discount		предлагать скидку
35.pay a bill		оплатить счёт
36.pay in money		положить деньги (на счет)
37.purchase		покупать
38.receipt		расписка в получении, квитанция
39.respond		отвечать
40.salary		жалованье, оклад

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41.service charge	плата за обслуживание
42.share	акция
43.social security	социальное обеспечение
44.store	хранить, откладывать
45.tax	налог
income tax	подоходный налог
value-added tax	налог на добавочную стоимость
46.teller	банковский служащий, кассир
automatic teller (machine) = ATM	банковский автомат
47.transaction	сделка
48.unemployment benefit	пособие по безработице
49.value	ценность, стоимость
50.virtue	достоинство
51.withdraw money	снять деньги (со счета)

II.Answer the questions

1.What is money?

2.What are the main functions of money?

3.What is barter?

4.Where do paper money and coins come from?

5.Why does the value of money change?

6.What does the expression "hard currency" mean?

7.What kinds of money are in use in Russia?

8.Where does the government get the money?

9.What kinds of taxes are paid in Russia?

10.What services are provided by banks and other financial institutions?

11.How do banks "create" money?

12.Is it profitable to hold wealth in money?

13.What are the causes of inflation?

14.Where do people put their savings?

15.Do you keep your money in a bank? in a safe? in a money-box? under the bed?

16.Do you save money?

17.Have you ever borrowed money from anyone?

18.Do you spend more than you earn, or less than you earn?

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19.What is necessary to do to open a current account?

20.What are the advantages (disadvantages) of a current account?

21.What are advantages of buying with a credit card?

22.What widely used credit cards do you know? Have you got a credit card? Which one?

III.Use the following texts and exercises while preparing your stories, reports, dialogues on money problems.

1.«World of Work»:

1)Unit 6, text C, p. 332. Money.

2)Unit 6, test 6, text C, p. 385. The development of a market-based payment system in Russia,

3)Unit 6, ex. 30, p. 378-379. Proverbs and sayings.

4)Unit 4, ex. 20, p. 237. Opening a savings account.

2.«Английский язык для бакалавров».

1)Раздел 6, c.131.Money.

2)Раздел 6, c.134. Banks.

3.Banking and Finance. Методическая разработка по финансовой терминологии / Сост.: О.Е. Касаткина; УрСЭИ АТиСО - Ч.I. - Челябинск, 2003.

10.Management

I.Learn the words and expressions

1.	ability	способность
2.	adaptability	приспособляемость
3.	agency	учреждение, организация
4.	carry out one' s functions	выполнять свои функции
5.	common	общий
	common sense	здравый смысл
6.	compete	конкурировать
7.	conclude	заключать
8.	creation	создание
9.	customer	потребитель
10. deal with		иметь дело, заниматься
11.decision-making		принятие решений
12. demand (for)		спрос
13. determine		определять
14. develop		разрабатывать, развивать
15.decision		решение

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16.directing	управление, руководство
17.discipline	отрасль знания
18. distinguish	различать
19. exceed	превышать
20.exist	cуществовать
21. expenses	затраты
22. experience	опыт
23. firm	твердый
24. fit	годный, подходящий, здоровый
25. flexibly	гибко
26. forecast	предвидеть, предсказывать
27.frequently	часто
28. handle people	обращаться с людьми
29. humanities	гуманитарные науки
30. negotiate	вести переговоры, заключать сделки
31.objective	цель
32. perform	исполнять, выполнять
33. personnel	персонал
34. require	требовать
35. persuade	убеждать
36.planning	планирование
37. predict	предсказывать
38.preference	предпочтение
39.profit-making	коммерческий, прибыльный
non-profit	некоммерческий
40.quality	качество
41.relationship	взаимоотношения, связь
42. responsibility	ответственность
be responsible (for)	быть ответственным (за)
43.revenue	доход
44.objective	цель
45. staffing	подбор штата (кадров)
46. supervise	контролировать
supervisor	руководитель
47. supply	предложение
48. survive	выжить
49. terms	условия
50. transaction	сделка
51.trial and error	метод проб и ошибок

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52. variety	разнообразие
53. viewpoint	точка зрения

II.Answer the questions.

1.What is management?

2.What terms are used for «manager» in English? in Russian?

3.What are management functions?

4.What sciences is management connected with?

5.Will future managers need more education than managers of the past?

6.What is the main responsibility of managers?

7.What is a manager responsible for?

8.What are the functions of the financial managers?

9.What is decision-making?

10.Why may the decision «not to decide» be risky?

11.How can managers obtain good results?

12.What types of problems do managers deal with?

13.What are the levels of managers in most organizations?

14.Do you think that most managers are good leaders?

15.What are the most important qualities for a good manager?

16.Is it easy for a woman to become a manager in Russia?

17.Why is management called a hard job?

18.Why is it important to be aware of the cultured background of the people you deal with?

19.What do you know about different styles of management (in different countries)?

20.How many managers do we need?

21.What is your idea of an ideal manager?

III. Use the following texts and exercises while preparing your stories, reports, dialogues on management problems.

1. «World of Work»:

1)Unit 3, text A, p. 142. The Job of Management.

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2)Unit 3, ex. 1, p. 154. What is a manager? 3)Unit 3, ex, 9 a), p. 160. Financial manager. 4)Unit 3, text C, p. 150. Management qualities.

5)Unit 3, text B, p.190. Americans have taken to the Japanese style of Management.

2.«Английский язык для бакалавров».

Раздел 4, c.91. Management.

11.Presentation

I. Learn the words and expressions
1.	agenda	повестка дня
2.	ambitious plans	честолюбивые планы
3.	appeal to	обращаться
4.	background	истоки, история, происхождение;
		подготовка, квалификация
5.	break-through	прорыв
6.	capture	захватить
7.	company profile	описание / структура компании
8.	competitor	конкурент
9.	conclusion	заключение
10.core business		основной бизнес
11.domestic makers		отечественные (местные)
		производители
12.to establish		основывать, учреждать
13.growth opportunities		возможности роста
14.handout		рекламная листовка, проспект
15.head the list		возглавить список
16.influence		влиять
17.interrupt		прерывать
18.major		главный
19.margin		прибыль, разница между
		себестоимостью и продажной ценой
20.market share		доля рынка
21.to match		соответствовать, подходить
22.net income		чистый доход
23.niche		ниша
24.on behalf of		от имени...
25.outline		наметить в общих чертах, обрисовать
26.overseas		заграничный
27.penetration		проникновение
28.pre-tax profit		прибыль до уплаты налогов
29.promise		обещать

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30.prosper	процветать
31.the product range	ассортимент продукции
32.rate	скорость, темп
at a steady rate	стабильно, устойчиво
33.research & development (R&D)	(научные) исследования и разработки
34.represent	представлять
35.respond	откликаться
36.retail	розничная торговля
37.return on investment	отдача от инвестиций, доход
38.specialize in	специализироваться в …
39.staff	штат, персонал
40.subsidiary	филиал
41.succeed in	добиться успеха в …
42.summary	краткое изложение
43. sum up	подвести итог, суммировать
44.target	цель
45.turnover	товарооборот
46.volume	объём
47.we are honoured to…	нам выпала честь (мы имеем честь)
48.wholesale	оптовая торговля

II. Translate and learn these cliché and use them in your presentations.

PRESENTATION PROCEDURE

INTRODUCTION

opening courtesies
signalling the start	Good. O.K. Let's begin.
greeting the audience	Good morning, ladies and gentlemen. I'd
	like to welcome you to ... on behalf of...
self-identification	My name is ..., let me begin by ....
creating a positive emotional	It's my privilege today to be talking to
atmosphere	this distinguished gathering of
	professional experts in the field.
stating the target	My aim today is to discuss the prospects
	for...
providing an overview	I've divided my presentation into three
	sections. First,... Secondly,... Finally,...
stating the rules	This will take about half an hour. To
	save time, could we leave questions
	until the end? Feel free to interrupt at
	any time.

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