Vocabulary Focus

Ex. 1. Choose the right words from your active vocabulary.

1. The best form of advertising is probably … advertising.

2. Many organizations also use … or … advertising, which is designed to build up their reputation rather than to sell particular products.

3. … advertising gives the most important facts about the product.

4. … advertising tries to persuade people that the product which is being advertised has a special quality or usefulness which makes it much better than other similar products.

5. It is … for advertisers to make untrue statements about their goods, services or prices.

6. Advertising which invisibly registers information on the viewers' subconscious is called … .

7. Advertisements on the radio and TV are called ….

8. … are small adverts placed in a newspaper by people wishing to buy or sell something, to find a job, etc.

Ex. 2. Complete the following table by using the missing forms.

Verbs	Adjectives	Nouns
1.	informative
2. sponsor
3.		credibility
4.	descriptive
5. deceive
6.	persuasive
7. advertise
8.	decent
9. perform

Ex. 3. Match the words in column A with their definitions in column B.

A 1) advertising 2) sponsors 3) radio 4) television 5) hoarding 6) mass media 7) descriptive advertising 8) handbills

B a nonprofit organization, a political party of a candidate, a company etc. any paid form of non personal communication through the mass media. the most expensive kind of advertising. the most popular kind of advertising in the United States. the cheapest type of advertising that gives the most important information about the product. direct mail, radio, television, billboards, newspapers etc. advertisements usually put up in eye-catching position at the side of the road. the type of advertisements used by local traders, which are expensive in labour costs and not very effective.

Ex. 4. Put these four media types into the corrct place in the table.

a. junk mail b. TV c. newspapers d. billboards e. spam

Media type	Advantages	Disadvantages
1. ________	very good for short sharp messages	can be affected by the weather
2. ________	can be targeted	may be totally ignored by recipient
3. ________	can provide a lot of detail/information	a company’s advertisement may be ‘lost’ amongst many others, possibly those of its rivals
4. ________	can demonstrate the product in use	consumers may not pay attention
5. ________	can reach a lot of people very quickly	can be deleted before it reaches customer