2. Fill in the following Conference Registration Form. Be accurate in giving the requested information.

Conference Registration Form

First name:

Last name:

Rank/Titles:

Company/Govt. org.:

Address:

City: Post/ZIP code:

Country:

Tel.:Fax:

E-mail:

3. Study Call for Papers given below paying attention to its requirements. Then write an abstract of your paper to the conference complying with the requirements. Call for Papers

Speakers desiring to submit papers should e-mail an abstract of at least 250 words along with a short CV/résumé of the speaker(s) to Jaroslav Dočkal ([e-mail]) by January 15^th, 2005. Please enter "SPI 2005" in the e-mail subject field. All abstracts should include the speaker's name and title. Abstracts must be in English, please prefer format. Kindly ensure that the abstract portrays the author's intent clearly and that it is an accurate reflection of the final paper. Also include the author's affiliation, address, phone/fax numbers and e-mail. You will receive a response to your submission by February 15^th, 2005.

After notification of the paper's acceptance, authors will receive detailed instructions about the formal preparation of the manuscript. The deadline for camera-ready copies is March 15^th, 2005. Please use the e-mail [e-mail] all correspondence. A maximum of 10 pages will be accepted. The time allotted for one speech is 15 minutes max. The conference program will be distributed by April 5^th, 2005. Proceedings will have an ISBN.

4. Study the following visiting card and prepare your own visiting card of a conference participant:

Unit 5 mass media

SECTION I

Language focus

1. Read the dictionary definitions of “media” and “medium” given below.

Amedia1.Themediaare television, radio, and newspapers/magazines regarded as a group. The media entertain or spread news and information to a large number of people. E.G.The news media are interested only in bad news ... The media is biased ... Figures have been boosted by pre-sales publicity in the media ... The policy shift was an apparent response to heavy media coverage ...1.2Mediais a plural of medium.

BmediumAmediumis 2.1 a way or means of expressing your ideas or of communicating with people. E.G.I went to secondary school in a country where English is not the medium of instruction ... He would prefer to be remembered for his talents in media other than photography. 2.2 a substance or material which is used for a particular purpose or in order to produce a particular effect. E.G.Air is a medium for sound ... I think watercolour is an extremely difficult medium to work with.

In English, a distinction is made between the first and second senses of the term media by the use of a definite article. People talk about the media when they are referring to newspapers, magazines, television and radio, but media when they are using the word as the plural of 'medium'.

2. Now look at the following list. In your groups, decide which you would include under media and which under the media and why.

a	books	h	cinema	o	acting
b	speech	i	clothes	p	magazines
c	telephones	j	hair	q	interior decoration
d	dancing	k	stone	r	radio
e	gardens	l	television	s	CDs
f	newspapers	m	gestures	t	photographs
g	video	n	records	u	audio tapes