- •Пояснительная записка
- •U n I t 1 Entrepreneurship
- •10 Secrets of Successful Entrepreneurs
- •1. Think success.
- •2. Be passionate with what you do.
- •3. Focus on your strengths.
- •4. Never consider the possibility of failure.
- •5. Plan accordingly.
- •6. Work hard!
- •7. Constantly Look for Ways to Network.
- •8. Willingness to Learn.
- •9. Persevere and have faith.
- •10. Discipline yourself.
- •U n I t 2 Company
- •Ford Organizational Chart
- •U n I t 3 Management
- •First-level managers
- •Leadership
- •1. Tell your team what you need
- •Results
- •U n I t 4 Marketing
- •Imagine that you are a marketing expert. Give a talk about how to determine one’s target audience.
- •Advertising
- •Branding
- •U n I t 5 Human Resources
- •Ex.10. Discuss the following issues.
- •U n I t 6 Business Communication
- •Important points to remember
- •Ex.27. Analyze the golden rules to successful negotiations:
- •Language to use to show understanding/agreement on a point:
- •Language to use for objection on a point or offer:
- •Formalize the agreement/negotiation
- •Vocabulary Unit 1 Entrepreneurship
- •Unit 2 Company
- •Unit 3 Management
- •Unit 4 Marketing
- •Unit 5 Human Resources
- •Web Sites
- •Содержание
U n I t 2 Company
A company is a type of business. The definition of the term varies by country. In general, a company is same as a corporation. It is a business organization which makes goods in an organized manner and sells them to the public for profit. A company hires many people to be the staff of the company.
Ex.1. Study the vocabulary.
1 |
Accounts Department |
department responsible for administering a company's financial affairs |
2 |
A.G.M.UK |
abbr. Annual General Meeting of a company's shareholders |
3 |
board of directors |
group of people chosen to establish policy for and control a company |
4 |
chairmanUK |
person who heads a Board of Directors; head of a company; chairperson |
5 |
director |
a member of the board of directors |
6 |
executive officerUS |
person managing the affairs of a corporation - chief executive officer (CEO) |
7 |
headquarters |
a company's principal or main office or centre of control |
8 |
manager |
person responsible for day-to-day running of a dept.; executive officerUS |
9 |
managing directorUK |
senior director after the chairman responsible for day-to-day direction |
10 |
Marketing Dept. |
department that puts goods on market, inc. packaging, advertising etc |
11 |
organization chart |
a table or plan showing a company's structure graphically |
12 |
Personnel Dept. |
department responsible for recruitment and welfare of staff or employees |
13 |
presidentUS |
the highest executive officer of a company; head of a company |
14 |
Production Dept. |
department responsible for physical creation of product |
15 |
Purchasing Dept. |
department that takes care of finding and buying everything for a company |
16 |
R & D Department |
department responsible for Research and Development of (new) products |
17 |
reception |
the place where visitors and clients report on arrival at a company |
18 |
Sales Department |
department responsible for finding customers and making sales |
19 |
shareholder |
person who holds or owns shares in or a part of a company or corporation |
20 |
vice presidentUS |
any of several executive officers, each in charge of a separate division |
Ex.2. What is the English for:
Отдел, ответственный за что-то(3), акция (доля), акционер, клиент, производство, развитие, исследование, продажа, персонал (2), производство, сотрудники, набор персонала, реклама, председатель, совет директоров, возглавлять, головной офис, финансовые дела, бухгалтерский отдел, отдел закупок (материально-технического обеспечения).
Ex.3. Answer the questions.
1.What do we call a person who holds shares in a company? 2.What department is responsible for making sales? 3. What department is in charge of physical creation of product? 4. What department is responsible for finding and buying everything for the company? 5. What do we call a group of people elected to establish policy for a company? 6. What department is responsible for research and development of products? 7. What do we call a person managing the affairs of a corporation? 8. What department is in charge of recruitment and welfare of staff or employees? 9. What do we call a person who heads a Board of Directors? 10. What department takes care of a company's financial affairs?
Ex.4. Watch Video 4 and decide whether each statement is true or false.
Shareholders own the company.
Ed is one of the shareholders.
All the shareholders manage the company.
The shareholders hire a football team to run the company for them.
The management team reports to (отчитывается перед) every shareholder.
The board of directors is appointed by Ed.
The board of directors helps direct company’s management.
The board of directors protects shareholders’ investments.
Ex. 5. Study the organizational chart of Ford Motor. It shows the structure of the organization. Who does CEO report to? Who reports to CEO?