- •Contents
- •Introduction Введение
- •Part I unit I
- •Lesson 1
- •Pre-text Exercises
- •Foreign Languages in the Life of an Educated Person.
- •Communicating across cultures
- •What Makes a Multicultural Person?
- •Introduction
- •Lesson 2
- •Pre-text exercises.
- •Mr. Lebedev's Day.
- •1. Can I Take a Message?
- •2. I Received Your Message
- •3. You've Got the Wrong Number
- •4. Hold On, Please!
- •5. That Really You?
- •6. I'd Like to Book a Trunk-Call
- •Lesson 3
- •Pre-text Exercises
- •At the Airport
- •At the Customs House
- •Lesson 4
- •Pre-text Exercises
- •Travelling by Air
- •1. The Plane Is Taking Off
- •2. On the Plane
- •3. The Plane Is Landing
- •4. The First Steps On Land
- •A Letter Home
- •Lesson 5
- •Pre-text Exercises
- •Hotel "Astoria"
- •1. At the reception desk
- •2. Which Hotel to Stay At
- •3. I'd Like a Single Room
- •4. Have You Filled In the Arrival Card?
- •5. Unfortunately We Are Full
- •6. How Long Will You Stay?
- •A Business Letter
- •A Reply
- •Lesson 6
- •Pre-text Exercises
- •2. The Soup Was Stone Cold!
- •3. There's Nothing Like Roast Saddle of Mutton.
- •4. Waiter, My Bill, Please.
- •5. I'd Rather Add a Piece of Cake.
- •6. We've Had a Good Meal, Haven't We?
- •Lesson 7
- •Pre-text Exercises
- •Shops and Shopping in London
- •Information Inquiry (Enquiry)
- •Lesson 8
- •Pre-text Exercises
- •Getting about London.
- •Excuse me, could you tell me ... How to get to ...
- •Which is the shortest way to ...?
- •1. Asking the Way
- •2. Am I on the Right Road for the British Museum?
- •An offer.
- •Lesson 9 Revision (1-8)
- •Hotel 1
- •Hotel 2
- •Hb: Oh, I see. And where is the hotel?
- •Hotel 3
- •Unit II
- •Lesson 10
- •Pre-text Exercises
- •Time is money
- •Explaining the Company Structure.
- •Who Is Who in the Company
- •Hill's Industrials. Managing Director
- •Memorandum
- •Model №1.
- •Model №2.
- •Lesson 11
- •Pre-text Exercises
- •London and Finance
- •1. Business Talks
- •2. Business Meeting
- •Заказ. (Order. Acknowledgement)
- •Lesson 12
- •Pre-text Exercises
- •Various Services of Banks
- •1. Opening an Account
- •2. Changing Money Over the Counter
- •Opening an Account
- •Lesson 13
- •Pre-text Exercises
- •1. Types of Businesses in the u.K.
- •2. Incorporation
- •3. Forms of Businesses in the u.S.A.
- •Discussing Foundation Documents
- •Рекламное письмо
- •Lesson 14
- •Pre-text Exercises
- •Contract as a document
- •Discussing a Contract.
- •Lesson 15
- •Pre-text Exercises
- •Fairs and Exhibitions
- •At the Exhibition
- •A Visit to the Plant
- •Claims and Adjustments
- •Ответ на претензию
- •Lesson 16
- •Pre-text Exercises
- •Marketing Management
- •Fax Message
- •Lesson 17 Revision (Lessons 1-16)
- •Part II
- •Cultural Differences in Body Language
- •Text 3 At McDonald’s
- •Text 4 Marketing
- •Text 5 What is a Manager?
- •Text 6 World Exhibitions
- •Text 7 Claims
- •Text 8 Discussing the Guarantee Period
- •Text 9 Contract (Time of Delivery, Payment)
- •Text 10 Talking Business a
- •2. Read the following letters:
- •1. Enquiries
- •2. Offers
- •3.Let's Laugh a Little
- •Appendix (приложение)
- •1. Упоминание о положении на рынке
- •2. Цена и условия платежа
- •3. Сообщение о выполнении контракта
- •4. Продление сроков поставки
- •Сокращения в телексах, телеграммах и письмах
- •Bibliography
Communicating across cultures
multicultural— многокультурный
adapt— приспосабливаться
community — общество, община
open-minded — непредубежденный
to judge— судить (о)
differences— отличия
visible— видимый, явный
invisible — невидимый, незаметный
sensitive — чувствительный
offensive — обидчивый
to interpret — объяснять, разъяснять
genuine — искренний
handshaking — рукопожатие
business card — визитная карточка, визитка
gift — подарок
misunderstanding — непонимание
IV.Read and discuss the text.
What Makes a Multicultural Person?
Before we discuss the qualities a multicultural person, or multiculturalist, it is necessary to explain this term.
A multiculturalist is someone who can easily adapt to living in a culture different from their own, the sort of person that could be described as a citizen of the world, or a member of a global community. There are four key qualities you need in order to be a multiculturalist.
The first is to be open-minded, which means not judging one culture as better than another, or believing that the way things are done in your culture is the best or the only way of doing things. In other words, you should not be in any way "ethnocentric".
Second, you must be adaptable. To live successfully in another culture, particularly in one that is very different from your own, you have to adapt to differences: not only visible differences of food, climate, customs, but also to the invisible differences — the ways in which people of other cultures understand and interpret the world, and their different values.
Third, you need to be sensitive. That means being able to see things from the other person's point of view and being careful to avoid doing things that people of other culture might find strange or offensive, even if in your culture such things are quite OK.
Fourth, you need to be interested in other cultures, which is closely related to the three qualities mentioned above. A multiculturalist is a person who has a genuine interest in people of other cultures, who wants to learn their language, find out about their country and its history, and develop a real understanding of their culture. Perhaps, it's this quality, more than any other, which best describes a multicultural person.
V. Answer the questions.
1. What kind of person can be called a multiculturalist?
2. What does 'to be open-minded' mean?
3. What visible and invisible differences do people have to adapt living in another culture?
4. How does a sensitive person see the world?
5. Should a multicultural person be interested in other cultures?
6. How does a real multiculturalist demonstrate his interest in other cultures?
VI. Give English equivalents for.
Приспосабливаться, гражданин мира, глобальное общество, непредубежденный, судить (о), успешно, традиции, чувствительный, с точки зрения другого человека, избегать, обидчивый, иметь тесную связь с..., искренняя заинтересованность.
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Speaking Practice |
I. Translate the following speech patterns and memorize them.
Greetings
Hallo;
How are you?
How are things?
How's life?
Fine, thanks. How are you?
I'm very well, thank you.
OK (thanks). Quite well.
Not too. Not so bad. So-so.
Good morning/ afternoon/ evening.
Good morning/ afternoon/ evening.
Good-bye. Bye-bye.
See you later (soon, ets.).
Good night.
Good-bye. Bye, see you tomorrow, ets.
Good luck to you.