1st term questions[1].Marketing faculty
.doc2 course
1st term questions. Market Leader intermediate (Units 1-4).
Unit 1.
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What is branding?
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Do you know any facts from the history of brands? How did they appear?
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Is branding sometimes criticised?
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What is the most distinctive skill of professional marketers, according to Philip Kotler? Do you agree?
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Is it easy for new brands to appear? Who is a brand manager?
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Is it easy to choose a brand name? What factors should a producer take into account?
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Give examples of brand names that are problematic abroad.
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Why do some companies make luxury products abroad rather than at home? Give examples from the text (in the Course Book).
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Some people believe that luxury fashion products should always be made in Europe. What is your opinion?
Unit 2.
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What types of airlines do you know?
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Why do airlines have very high fixed costs?
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What forms of cooperation between airlines are there?
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What is a ‘time zone’? When did time zones appear and why did they become necessary?
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What was your worst/best experience when travelling by air?
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Why do people sometimes behave badly on planes?
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Do airlines make any attempts to respond to customer dissatisfaction?
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Why is it still important for businesspeople to travel regularly?
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What developments do you expect to see in future business travel?
Unit 3.
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What types of companies do you know? What company type was historically the first to appear?
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Explain the difference between the terms limited liability and unlimited liability.
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Speak about advantages and disadvantages of each company type (including co-operatives).
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How many kinds of partners can there be in a partnership?
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Speak about flexibility and its forms.
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How do you understand the term teleworking?
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What factors may show a person’s status in an organization?
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What do you know about SOL company? Why is it so unusual?
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Would you apply any of SOL’s ideas in your own company? Why/why not?
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What special problems do small companies have?
Unit 4.
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What changes have taken place in organizations recently? Why?
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Explain the meaning of the term BPR.
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In what way do changes in the outside world influence organizations?
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Speak about the changes that have taken place at Sainsbury’s, one of the largest supermarket groups in the UK. Have they been positive?
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What situations (involving different kinds of changes) do you find the most difficult to deal with? Why?
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Speak about the changes the US and UK department stores (Selfridges, Macy’s, Bloomingdale’s, Wal-Mart, Target) have gone through.
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What in your view should the 21st century department store look like? What should it offer to customers?
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Do you consider introducing open-plan offices and hot-desking systems a good idea?
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What problems may arise when two companies merge or one acquires the other? Use the companies Cornerstone group and Metrot as examples.