Tracy B., Fraser C. - TurboCoach[c] a powerful system for achieving breakthrough career success (2005)(en)

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Index

thinking (continued)

questions for focusing, 15–16 strategic, 6

zero-based, 73, 75–79 time, 83

and evaluating activities at hourly rate, 70–71, 84

in goal setting, 58

investment of, in Learning Phase, 48 and lengthening of workday, 59 leveraging, 83

return on, 67

time management, 67 application exercise for, 71–72 effective delegation for, 84–90

and hourly rate for activities, 70–71 and Pareto’s Law, 65, 67–72

and Ricardo’s Law of Comparative Advantage, 103–104

through leverage, 91, 93–98 time off, productivity and, 59 Toastmasters, 9

Tracy, Brian, 201

Truman, Harry S., on getting credit, 98

Unique Selling Proposition (USP), 24 urgency, sense of, 59

USP (Unique Selling Proposition), 24

vacations, productivity and, 59 value(s)

of activities, 70, 84 alignment of goals and, 58 of customers, 30–31

list of, 197–199

needed for goal achievement, 9

of personal strategic planning, 6, 8 promised, 178–179

of small changes, 112 of tasks, 58

in Unique Selling Proposition, 24

Van Dyke, Henry, on using talents, 37 Veloso, Maria, 160

visibility, law of, 181–182 vision

in Learning Phase of Sigmoid Curve, 49

needed for goal achievement, 9 visualization, 61–62

wealth, distribution of, 68

Web Copy That Sells (Maria Veloso), 160

Web site, 171

White House Office of Consumer Affairs, 142

Wilson, Jerry, 146 wisdom, 95, 96 ‘‘W-O-M Factor,’’ 145

Wood, Robert E., on business as war, 51

Word-of-Mouth Marketing (Jerry Wilson), 146

word-of-mouth referrals, 145 work

aligning skills and, 60 and 80–20 Rule, 68

productivity and habits of, 59–60 quality of, in personal branding, 180 visualizing, 61–62

workday, lengthening, 59 working smarter, 60

The World’s Best Known Marketing

Secret (Ivan R. Misner), 145 Wright, Frank Lloyd, on price of suc-

cess, 107

zero-based thinking, 73, 75–79 application exercise for, 78–79 application of, 77–78

regular practice of, 75–77

About the Authors

Brian Tracy is one of America’s top business speakers, a bestselling author, and one of the leading consultants and trainers on personal and professional development in the world today. He addresses 250,000 people each year on subjects ranging from Personal Success and Leadership to Managerial Effectiveness, Creativity, and Sales. He has written more than thirty books, and has produced more than 300 audio and video learning programs. Much of Brian’s work has been translated into other languages and is being used in thirtyfive countries. He is coauthor, with Campbell Fraser, of the Advanced Coaching and Mentoring Program and the Coaching Excellence Program.

Brian has consulted with more than 1000 companies— IBM, McDonnell Douglas, and The Million Dollar Round Table among them—and has trained more than 2,000,000 people personally. His ideas are proven, practical, and fastacting. His readers, seminar participants, and coaching clients learn a series of techniques and strategies that they can use immediately to get better results in their lives and careers.

Campbell Fraser is one of the world’s foremost authorities on personal and entrepreneurial coaching. He is coauthor, with Brian Tracy, of the Advanced Coaching and Mentoring

Program and the Coaching Excellence Program. He began his career as a financial analyst and venture capital specialist, and then spent twenty years building his own successful investment company. Campbell Fraser addresses audiences throughout the U.S. and worldwide on how entrepreneurs and executives can more effectively meet the challenges posed by today’s rapidly changing business environment.