- •26 Апреля 2013
- •Contents
- •1. Business Finance
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Read the text again and answer the following questions.
- •4. Complete the crossword puzzle using the information from the text.
- •4. Make up your own sentences using the vocabulary from ex.1 and the text.
- •5. Discuss the following.
- •2. Personal Banking
- •1. Read the text about personal banking and answer the following questions.
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Complete the advertisement with the words from the box.
- •4. Read the text again and decide whether the folowing statements are true or false.
- •5. Find words in the text with the following meaning.
- •6. Discuss the following.
- •3. Commercial and Retail Banking
- •1. Read the text about commercial and retail banking and answer the following questions.
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Complete the sentences from banks’ websites using the vocabulary of the unit.
- •4. Match the two parts of the sentences. Translate the sentences into Russian.
- •5. Find verbs in the text that can be used to make word combinations with the nouns below. Then use some of the verbs in the proper form to complete the sentences.
- •6. Discuss the following.
- •4. Central Banking
- •1. Read the text about central banking and answer the following questions.
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Complete the text from the website of the Federal Reserve, the central bank of the United States.
- •4. Make word combinations using a word from each box. One word can be used twice. Then use the word combinations to complete the sentences below.
- •5. Discuss the following.
- •5. Venture Capital
- •1. Read the text about a venture capital company and answer the following questions.
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Read the text again and answer the questions.
- •4. Match the two parts of the sentences. Translate the sentences into Russian.
- •5. Complete the crossword puzzle using the vocabulary of the text.
- •6. Discuss the following.
- •6. Stocks and shares
- •1. Read the text stocks and shares and answer the following questions.
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Read the text again and decide whether the statements are true (t) or false (f).
- •4. Match the following words in the box with their definitions below.
- •5. Make word combinations matching the two parts of the table. Then use the correct forms of the word combinations to complete these sentences below.
- •6. Discuss the following.
- •7. Financial Planning
- •1. Read the text and answer the following questions.
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Match the words in the box with the definitions below.
- •4. Read the text again and decide whether the following statements are true (t) or false (f).
- •5. Match the two parts of the sentences. Translate the sentences into Russian.
- •6. Discuss the following.
- •8. Business Plans
- •1. Read the text about business plans and answer the following questions.
- •2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.
- •3. Make word combinations matching the two parts of the table. Then use the correct forms of the word combinations to complete these sentences below.
- •4. Complete the following sentences using the vocabulary of the text.
- •5. Choose the correct option (a-c) to complete the text.
- •6. Discuss the following.
6. Discuss the following.
What return can a company get on risk-free investment today?
What is the minimum rate of return a company would require on an uncertain new investment?
8. Business Plans
1. Read the text about business plans and answer the following questions.
Why does a company need a business plan?
What is a business plan?
A. Market opportunities
If you have a brilliant idea for a new product or service, or a better or cheaper way of supplying an existing product or service, you will probably require finance: money to start up a company to take this market opportunity, or to expand an existing company. If you want to interest venture capitalists in your project, you will have to write a business plan.
Business plans begin with a summary, often called an Executive Summary, which explains in one or two pages:
what sort of company it is
what the product or service is, and what is special about it
who the managers are
how much money you need, and what you will use it for.
B. The company, the product and the market
If the company already exists, the first chapter of the business plan explains how it was started and how it has grown, and gives a history of sales and profits. It describes the company today, and the plans for the future.
The second chapter describes what you already sell or want to sell. It explains what differentiates the product or service from other existing ones - what makes it different or unique. It focuses on the benefits or advantages for customers - how it will improve people’s lives!
The chapter on the market describes the industry you operate in, the market segments, the other firms in the market (your competitors), changes in the industry, and projected trends — forecasts for the future — and technological opportunities. It outlines what the customers need, where they are, and how you plan to reach them. It explains how you will make sure that customers know about your product or service and why they will prefer it to the competition. It gives details of your marketing strategy, including sales tactics - the ways you plan to achieve sales, advertising, publicity and sales promotions - incentives to encourage customers to buy.
The chapter on the management team gives details about the most important staff. The chapter on strategy outlines your strategies for marketing, pricing, distribution, sales, etc., and how you are going to implement them or carry them out.
C. The financial analysis
The financial analysis gives details of the historical performance, if it is an existing company, and describes existing finance and assets. It explains why the business needs funds, and gives sales forecasts (the sales the business expects to achieve in a particular period of time), projected or expected financial statements (profit and loss account, cash flow statement, and balance sheet), and projections for future income. It will probably include a breakeven analysis, and an analysis of financial ratios.
Various appendices can come at the end of the business plan, including the curriculum vitae (CV) of each top manager and promotional materials for your products.