2. Read the text again and match the English collocations on the left to their Russian equivalents on the right.

1) market opportunity	a) предпочитать товар конкурирующим товарам
2) Executive Summary	b) анализ безубыточности предприятия
3) benefits for customers	c) основные положения
4) projected trends	d) отчет о движении денежных средств
5) to reach customers	e) преимущества для потребителей
6) to prefer the product to the competition	f) прогноз продаж
7) sales promotions	g) приобрести потребителей
8) incentives to encourage customers to buy	h) продвижение продаж
9) to implement strategies	i) планируемые направления
10) sales forecasts	j) прогноз будущих доходов
11) cash flow statement	k) осуществлять стратегию
12) projections for future income	l) возможность расширения рынка
13) a breakeven analysis	m) стимулы, побуждающие потребителей покупать
14) analysis of financial ratios	n) резюме
15) curriculum vitae	o) анализ финансового коэффициента

3. Make word combinations matching the two parts of the table. Then use the correct forms of the word combinations to complete these sentences below.

1) implement	a) customers
2) reach	b) finance
3) require	c) services
4) supply	d) strategies

1. Are you sure you can …….. these …….. more efficiently than your competitors?

2. This business plan gives details of the …………. we ………. , and we’re going to do with it.

3. We’ll hire two experienced managers to help us …… our ………. .

4. We’re convinced our innovative advertising will allow us to ….. our potential ……… .

4. Complete the following sentences using the vocabulary of the text.

1. We’re convinced this is a great ………..: people will really want what we plan to offer.

2. Our ……… is over 100,000 units a year.

3. The product is ……….: there’s absolutely nothing else like it on the market.

4. Our ………… is essentially to advertise a lot and sell at a very low price.

5. We’ll also use a few ……… , such as giving away free samples or offering discounts.

5. Choose the correct option (a-c) to complete the text.

Pro-Chic was a (1) …………. company with a customer base of about 250. Its founder, Biruta Zilinskiene, was a (2)………. fashion designer with a lot of good ideas. She specialized in smart, practical clothes that could appeal to businesswomen. Her customers were too busy to go shopping, so Biruta visited them in their office or home. It was a great plan and Pro-Chic started to make a good (3) ………. .The company had a brand with a good (4) ……… image, but it needed more publicity to (5)……….. a wider market. Biruta wanted the company to grow, and for that she needed to (6)………. her designs in magazines. To begin with, Biruta used her own money to (7) ………… the venture. But to run a big advertising (8) ……….., she needed a lot of (9) ……….. . So she went to a group of venture (10) ……….. to try to (11) …………. more money. The group liked her ideas and saw that the business had a lot of (12) …….. Biruta was able to (13) ……….. the money she needed.

1. a) set-up b) starting c) start-up

2. a) talented b) targeted c) weak

3. a) appeal b) target c) feature

4. a) demand b) competition c) profit

5. a) image b) fame c) opinion

6. a) public b) publication c) publicity

7. a) represent b) produce c) promote

8. a) finance b) raise c) rocket

9. a) contract b) commerce c) campaign

10. a) findings b) fundings c) founders

11. a) capitalists b) elevators c) enthusiasts

12. a) future b) prediction c) potential

13. a) lend b) borrow c) finance