- •Part I money
- •How much do you know about money?
- •It is interesting to know
- •What is barter?
- •Fill in the words from the box . Look up the following words in the dictionary and compose your own sentences with them.
- •In to on from
- •Exercise 2
- •Money Matters
- •It is interesting to know
- •Money: where to get it and to spend it?
- •Who wants to be a millionaire?
- •Eh si hypap ohw ahs on noeym btu sknwo woh ot teg ti thlyoens
- •It is interesting to know
- •Part II clothes Topical Vocabulary
- •Indoor and Outdoor Wear
- •Example: velvet ribbon
- •Father and son
- •It is interesting to know
- •It is interesting to know
- •If The Shoe Fits
- •It is interesting to know
- •Fashion
- •Feelings for fashion
- •Audrey Hepburn
- •It is interesting to know
- •Part IV shopping
- •It is interesting to know
- •Three thousand years of world trade
- •In the beginning
- •The ancient world - bc
- •The ancient world - ad
- •The middle ages
- •Comprehension check
- •It is interesting to know
- •What kinds of shops cater for people’s needs?
- •It is interesting to know
- •When Shopping is a Problem
- •What are your shopping habits?
- •Street Markets
- •It is interesting to know
- •Overchoice
- •Advertising
- •It is interesting to know
- •It costs a pretty packet!
- •Choosing Clothes
- •It is interesting to know
- •It is interesting to know
- •It is interesting to know
- •Know Your Rights!
- •If things go wrong...
- •If I had money…
Advertising
Advertising is a form of …. . Advertising …….. to make people ……. of things they need and to make them want these …. . It tells what …… or services are on the ……, and how they can be ……. .
It …… new products, and ……. new uses and ……. features of …….. ones. Advertising ……. that we might enjoy more nourishing ……, more attractive ……., and more …….. homes. In doing all these things, ....... helps us to improve our way of …… . It also shapes our ……., habits and …… .
Advertising ..…. are carried to large ……. by newspapers, ……, television, …… and other means of ……… .
Exercise 8
Re-arrange the lines of this advertisement, so that they are in a suitable order.
a It acts fast too. b But when you have one, then you need the best solution around. c Splitting headache? d When the going gets rough, full-strength Nopain 500 helps you find your feet. e Full strength Nopain, for instance. f So it’ll deal with your headache in no time. g In today’s busy world, a headache is the last thing you need. h Each tablet contains 500mg of paracetamol, a painkiller doctors recommend. i Nopain 500 will ease your pain. j And it won’t harm your stomach. |
Which words need capitals? Suggest a picture to go with the advertisement.
Writing
In good times people want to advertise, in bad times they have to. What’s your opinion on this saying?
Write your own advertisement for a new imaginary product.
It is interesting to know
Reading
Read the article and make notes of:
the ‘tricks’ which help manufacturers sell their products;
how the customer ‘foots the bill’.
Give an example of what colour, according to the text, you think the packets of the
following are likely to be:
face creams
ice cream
expensive chocolates
painkillers
Decide whether the statements below are True and False.
Manufacturers will persuade us of something that is not true, if necessary, in order to
sell their products.
The colouring of the packaging depends on which manufacturer produces it.
Shoppers don’t always get the same amount as they think they are buying.
All manufacturers spend a lot on packaging.
Cosmetics companies often spend more than half the cost of their product on
presentation.
It costs a pretty packet!
Manufacturers have all sorts of tricks to make us buy their products but in the end
it’s the customer who foots the bill.
Shopping is not as simple as you may think! There are all sorts of psychological and eye-deceiving tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the manufacturers are trying to sell. Most cosmetics are packaged in delicate pastel colours such as pink. Health foods come in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue because we identify that as a cool colour; and luxury goods, like expensive chocolates, are invariably gold or silver.
When a brand of painkiller was brought out recently, researchers found that pastel colours turned the customer off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package – blue because we associate it with safety, and white for calmness.
The size of a product can attract a shopper. But quite often a jar or bottle doesn’t contain as much as it appears to. Recently a cosmetics company was successfully prosecuted for marketing a jar of make-up which gave the impression it contained far more than it actually did.
All the research behind the wording and presentation of packaging is obviously expensive, and there are no prizes for guessing that it is the customer who foots the bill. However, there are signs of revolution against fancy packaging: The Body Shop, for instance, sells its products in containers with handwritten labels. These bottles are practical as well as cost-effective and can be used again.
It is estimated that the more established cosmetics companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful manufacturers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years have used enchanting little girls to promote their goods, summed it up. ‘Any fool can make soap, but it takes a genius to sell it,’ he said.
Look at the words in bold in the text and try to explain them. Give the Ukrainian equivalents.
Do the ‘tricks’ used by manufacturers make you buy their products?
Listening
Listen to Mehmet talking about his shopping habits. Make notes on what he says.
Exercise 10
Decide which answer A, B, C or D best fits each space.