6.4. Finance and credit

1. Theory of financial intermediation.

2. The role and types of financial information.

3. Infrastructure of financial market.

4. Credit rating agencies.

5. Global financial markets.

6. Mortgage lending in Russia and other countries.

7. The role of pension funds in financial market.

8. Banks investment operations.

9. International bank settlements.

10. Foreign banks in the Russian market of retail services.

11. Systems of bank deposits insurance in Russia and other countries.

12. Bureaus of credit history in Russia and other countries.

13. Types and structure of Russian banks’ assets.

14. The current trends in the Russian credit market.

15. Pension reform in Russia.

16. Professional activity in securities market.

17. The role of the state budget in the national economy.

18. Interbudgetary relations in the Russian Federation.

19. The social role of financial institutions.

20. Institutional and individual investors in the Russian financial market.

21.The main directions of tax reform in Russia.

22. Household savings as a potential investment source.

23. Comparative analysis of bank development in different countries.

24. Bank credit risks: methods of risk evaluation and risk minimization.

25. History of the origin and development of stock exchange.

26. Activity of international financial organizations in Russia.

27. Financial globalization.

6.5. Marketing

1. Developing marketing plan. Control and audit of marketing plans.

2. The marketing function within the management system. The marketing department establishment.

3. Product positioning programme development. Market-product grid and its role in marketing decision making.

4. The optimum product assortment development.

5. Pricing strategy development. The valuation of optimum pricing policy.

6. The process of evaluation and choice alternative channels of distribution.

7. The definition of marketing logistics.

8. Advertising campaign planning process. The process of choosing marketing communication elements for an effective market coverage.

9. Marketing programme development for a commercial bank.

10. Marketing programme development for the FMCG company (Fast Moving Consumer Goods).

11. Marketing programmes in the non-profit organisations.

12. Marketing programme development for an insurace company.

13. Branding.

14. Method of marketing communication effectiveness evaluation.

15. Research and evaluation of product competitiveness.

16. Strategic marketing models.

17. The principles and evolution of BCG matrix.

18. Porter matrix usage for marketing strategy development.

6.6. Corporate finance

1. Financial resources of a company.

2. Capital structure of a company.

3. Company assets: classification and characteristics.

4. Intangible assets of a company.

5. Financial assets of an enterprise.

6. Corporate profit and profitability.

7. Liquidity and solvency of an enterprise.

8. Evaluation of a company solvency by a bank.

9. Forms of the short-term financing of a company.

10. Forms of the long-term financing of a company.

11. Internal sources of business financing.

12. External sources of business financing.

13. Methods of cash flow management.

14. Credit policy of a company.

15. Cash flows between a company and financial market.

16. Evaluation of a company financial performance based on ratio analysis.

17. Financial planning and forecasting of of company’s financial activity.

18. Budgeting process at a company.

19. Companies’ transactions in the international securities market.

20. International credit as the form of business financing.

21. IPO as a method of external funding for companies.

22. Project financing: international practice and recent trends in Russia.

23. Role and essence of corporate fiancial management.

24. Corporate financial risk management.

25. Working capital management.

26. Venture financing as a form of financing innovations.

27. Mergers and acquisitions: theory and practice.

28. Methods of investment project appraisal.

29. Corporate dividend decisions.

30. Financial statements of a company.

31. Corporate tax policy.

32. Company as a participant of the securities market.

33. Factoring bank services of company’s funding.

34. Comparative analysis of leasing and bank loan as the forms of company’s funding.

35. The main forms of banks’ corporate loans.