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Daniel Kerven

Europe Equity Research

(44-20) 7134-3057

10 December 2018

daniel kerven@jpmorgan.com

 

TF1: Summary of Financials

Income Statement

FY16A

FY17A

FY18E

FY19E

FY20E

 

Cash Flow Statement

FY16A

FY17A

FY18E

FY19E

FY20E

Revenue

2,063

2,125

2,249

2,296

2,319

 

Cash flow from operating activities

229

269

326

202

203

COGS

-

-

-

-

-

 

o/w Depreciation & amortization

178

173

220

63

64

Gross profit

-

-

-

-

-

 

o/w Changes in working capital

15

(82)

0

(5)

(5)

SG&A

-

-

-

-

-

 

 

 

 

 

 

 

Adj. EBITDA

307

359

407

265

276

 

Cash flow from investing activities

(316)

(150)

(428)

(64)

(65)

D&A

(178)

(173)

(220)

(63)

(64)

 

o/w Capital expenditure

(205)

(189)

(63)

(64)

(65)

Adj. EBIT

129

185

187

202

212

 

as % of sales

9.9%

8.9%

2.8%

2.8%

2.8%

Net Interest

(84)

(23)

(25)

0

0

 

 

 

 

 

 

 

Adj. PBT

41

168

162

202

212

 

Cash flow from financing activities

(195)

(43)

(79)

(124)

(81)

Tax

(6)

(45)

(55)

(57)

(67)

 

o/w Dividends paid

(167)

(59)

(73)

(69)

(76)

Minority Interest

(2)

(0)

(0)

(0)

(0)

 

o/w Shares issued/(repurchased)

(20)

0

0

(50)

0

Adj. Net Income

125

159

128

140

141

 

o/w Net debt issued/(repaid)

(6)

17

0

0

0

Reported EPS

0.20

0.65

0.49

0.68

0.69

 

Net change in cash

(282)

76

(180)

14

57

Adj. EPS

0.60

0.76

0.61

0.68

0.69

 

 

24

255

263

138

137

DPS

0.28

0.35

0.33

0.37

0.37

 

Adj. Free cash flow to firm

 

y/y Growth

(70.6%)

986.4%

3.1%

(47.6%)

(0.3%)

Payout ratio

141.0%

54.1%

67.6%

54.1%

54.1%

 

 

 

 

 

 

 

Shares outstanding

210

211

210

207

204

 

 

 

 

 

 

 

Balance Sheet

FY16A

FY17A

FY18E

FY19E

FY20E

 

Ratio Analysis

FY16A

FY17A

FY18E

FY19E

FY20E

Cash and cash equivalents

420

496

316

329

386

 

Gross margin

-

-

-

-

-

Accounts receivable

980

1,205

1,205

1,205

1,205

 

EBITDA margin

14 9%

16 9%

18.1%

11 5%

11.9%

Inventories

678

616

616

621

626

 

EBIT margin

6 3%

8.7%

8.3%

8.8%

9.1%

Other current assets

45

13

378

378

378

 

Net profit margin

6.1%

7.5%

5.7%

6.1%

6.1%

Current assets

2,123

2,329

2,514

2,533

2,594

 

Organic Revenue growth

-

-

-

-

-

PP&E

1,093

1,061

911

919

927

 

Net debt/EBITDA

(60.8%)

(71.6%)

(18.8%)

(34.0%)

(53.2%)

LT investments

 

 

 

 

-

 

 

 

 

 

 

 

Other non current assets

0

0

0

0

0

 

Sales/Assets (x)

0.6

0.6

0.7

0.7

0.7

Total assets

3,216

3,390

3,425

3,452

3,522

 

Assets/Equity (x)

2.0

2.1

2.1

2.1

2.1

 

 

 

 

 

 

 

Interest cover (x)

3.7

15.4

16.0

-

-

 

 

 

 

 

 

 

Short term borrowings

 

 

 

 

-

 

Tax rate

14 3%

26 5%

33.8%

28 3%

31.6%

Payables

1,368

1,466

1,466

1,466

1,466

 

 

 

 

 

 

 

Other short term liabilities

0

0

0

0

0

 

Revenue y/y Growth

2 9%

3.0%

5.9%

2.1%

1.0%

Current liabilities

1,368

1,466

1,466

1,466

1,466

 

EBITDA y/y Growth

43.1%

16.8%

13 5%

(34.9%)

4.1%

Long-term debt

234

239

239

239

239

 

EPS y/y Growth

8.4%

26.8%

(19.5%)

11 2%

1.7%

Other long term liabilities

122

103

108

113

118

 

 

 

 

 

 

 

Total liabilities

1,723

1,809

1,814

1,819

1,824

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Valuation

FY16A

FY17A

FY18E

FY19E

FY20E

Shareholders' equity

1,493

1,582

1,611

1,633

1,698

 

P/E (x)

12.7

10.0

12.4

11.2

11.0

Minority interests

 

 

 

 

-

 

FCFE Yield

1.4%

15 9%

16 2%

8.5%

8.6%

Total liabilities & equity

3,216

3,390

3,425

3,452

3,522

 

EV/EBITDA (x)

4.9

4.0

3.3

5.0

4.6

 

 

 

 

 

 

 

Dividend Yield

3.7%

4.6%

4.4%

4.8%

4.9%

Net debt/(cash)

(187)

(257)

(76)

(90)

(147)

 

 

 

 

 

 

 

 

Source: Company reports and J.P. Morgan estimates.

Note: € in millions (except per-share data).Fiscal year ends Dec. o/w - out of which

71

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Daniel Kerven (44-20) 7134-3057

daniel kerven@jpmorgan.com

Overweight

Company Data

Price (€)

68.16

Date Of Price

07 Dec 18

Price Target (€)

120.00

Price Target End Date

31-Mar-19

52-week Range (€)

107.90-61.28

Market Cap (€ bn)

7.61

Shares O/S (mn)

112

Ubisoft: DCF

€ million, Mar-YE

Wacc (%)

9.0%

G

3.0%

Present Value of FCF (18-30)

5,384

Present Value of Terminal Value

8,865

Enterprise Value

14,249

(Net Debt)/Net Cash

-147

Equity Value

14,102

Outstanding Shares (bl)

117.7

Equity value per Share (€)

120

Source: J.P. Morgan estimates.

Europe Equity Research

10 December 2018

Ubisoft

Ubisoft Entertainment SA (UBIP.PA;UBI FP)

FYE Mar

2018A

2019E

2019E

2020E

2020E

 

 

(Prev)

(Curr)

(Prev)

(Curr)

Adj. EPS FY (€)

1.80

3.17

3.17

4.11

3.95

Revenue FY (€ mn)

1,732

2,187

2,185

2,531

2,473

EBITDA FY (€ mn)

844

1,077

1,076

1,276

1,247

EBITDA Margin FY

48.7%

49.3%

49.2%

50.4%

50.4%

EBIT FY (€ mn)

300

500

500

634

610

EBIT Margin FY

17.3%

22.9%

22.9%

25.1%

24.7%

Net Income adjusted FY (€

220

376

376

480

461

mn)

 

 

 

 

 

Adjusted P/E FY

37.9

21.5

21.5

16.6

17.3

Source: Company data, Bloomberg, J.P. Morgan estimates.

Investment Thesis, Valuation and Risks Ubisoft (Overweight; Price Target: €120.00)

Investment Thesis

In our view, near-term multiples do not reflect medium-term growth and margin expansion and the improving visibility and quality of earnings. UBI trades on a Mar-20 PE of 16.7x falling to 11x in 2022. It trades on 20.5x Mar-20 EV/NOPAT. We see potential upside from one or more of Ubisoft’s games breaking into the major league of 15-20m titles, from China, cloud based services and subscription bundles. We think it’s not “too late” to buy into the Ubisoft story, and we remain OW.

Valuation

Our 2019E estimates remain unchanged as we believe company guidance is conservative. We have slightly reduced our 2020E / 21E EPS by c3% / 5.5% on more conservative assumptions for Player Recurring Investment in case of macro slowdown / contraction. Our DCF based valuation decreases from €130 to €120 with a WACC of 9.0% and terminal growth of 3%.

Risks to Rating and Price Target

Risks include 1) unexpected delays of games; 2) weaker-than-expected next generation console sales; 3) FX changes; 4) higher-than-expected cash research and development costs; 5) negative reviews of blockbuster games; and 6) worse-than- expected monetisation of key franchises via additional content and other revenues (including movies).

72

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Daniel Kerven

Europe Equity Research

(44-20) 7134-3057

10 December 2018

daniel kerven@jpmorgan.com

 

Ubisoft: Summary of Financials

Income Statement

FY17A FY18A FY19E FY20E FY21E

Revenue

1,460

1,732

2,185

2,473

2,958

COGS

(271)

(297)

(341)

(357)

(404)

Gross profit

-

-

-

-

-

SG&A

(477)

(591)

(769)

(869)

(1,060)

Adj. EBITDA

712

844

1,076

1,247

1,494

D&A

(475)

(544)

(576)

(637)

(700)

Adj. EBIT

238

300

500

610

794

Net Interest

(7)

(8)

64

(11)

(10)

Cash Flow Statement

FY17A

FY18A

FY19E

FY20E

FY21E

Cash flow from operating activities

149

170

436

508

683

o/w Depreciation & amortization

475

544

576

637

700

o/w Changes in working capital

39

(45)

(50)

(20)

(20)

 

(169)

(239)

(80)

(87)

(93)

Cash flow from investing activities

o/w Capital expenditure

(63)

(59)

(80)

(87)

(93)

as % of sales

4.3%

3.4%

3.7%

3.5%

3.2%

 

 

 

 

 

 

Adj. PBT

228

294

488

599

784

Tax

(51)

(69)

(117)

(124)

(166)

Minority Interest

-

-

-

-

-

Adj. Net Income

174

220

376

461

604

Reported EPS

0.98

1.19

3.30

3 56

4.89

Adj. EPS

1.45

1.80

3.17

3.95

5.32

Cash flow from financing activities

397

48

45

(351)

(495)

o/w Dividends paid

0

0

0

0

0

o/w Shares issued/(repurchased)

(68)

(411)

0

(292)

(432)

o/w Net debt issued/(repaid)

454

407

0

0

0

Net change in cash

370

(21)

373

70

95

 

 

 

 

 

 

DPS

0.00

0.00

0.00

0.00

0.00

 

Adj. Free cash flow to firm

93

118

341

432

600

 

y/y Growth

(149.7%)

26.5%

188.8%

26.5%

38.9%

Payout ratio

0.0%

0.0%

0.0%

0.0%

0.0%

 

 

 

 

 

 

 

Shares outstanding

120

122

119

117

114

 

 

 

 

 

 

 

Balance Sheet

FY17A

FY18A

FY19E

FY20E

FY21E

 

Ratio Analysis

FY17A

FY18A

FY19E

FY20E

FY21E

Cash and cash equivalents

853

747

1,148

1,218

1,313

 

Gross margin

-

-

-

-

-

Accounts receivable

 

 

 

 

 

 

EBITDA margin

48.8%

48.7%

49.2%

50.4%

50.5%

Inventories

 

 

 

 

 

 

EBIT margin

16.3%

17 3%

22.9%

24.7%

26.9%

Other current assets

611

711

749

758

768

 

Net profit margin

11.9%

12.7%

17.2%

18.7%

20.4%

Current assets

1,464

1,458

1,897

1,976

2,081

 

Organic Revenue growth

-

-

-

-

-

PP&E

 

 

 

 

 

 

Net debt/EBITDA

0.1

0.6

0.1

0.1

(0.0)

LT investments

 

 

 

 

 

 

 

 

 

 

 

 

Other non current assets

1,118

1,347

1,388

1,422

1,430

 

Sales/Assets (x)

0.6

0.6

0.7

0.7

0.9

Total assets

2,582

2,805

3,285

3,398

3,511

 

Assets/Equity (x)

2.1

2.7

2.8

2.5

2.4

 

 

 

 

 

 

 

Interest cover (x)

98.9

109.6

-

114.8

147.7

 

 

 

 

 

 

 

Short term borrowings

 

 

 

 

 

 

Tax rate

23.7%

25.0%

23.0%

23.0%

23.0%

Payables

398

499

499

499

499

 

 

 

 

 

 

 

Other short term liabilities

0

0

0

0

0

 

Revenue y/y Growth

4.7%

18.6%

26.2%

13.2%

19.6%

Current liabilities

398

499

499

499

499

 

EBITDA y/y Growth

12.8%

18 5%

27.5%

15.9%

19.8%

Long-term debt

934

1,295

1,295

1,295

1,295

 

EPS y/y Growth

28.9%

23.7%

76.0%

24.6%

34.7%

Other long term liabilities

116

122

210

199

189

 

 

 

 

 

 

 

Total liabilities

1,448

1,916

2,004

1,993

1,983

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Valuation

FY17A FY18A FY19E FY20E FY21E

Shareholders' equity

1,134

889

1,281

1,405

1,528

 

P/E (x)

46.9

37.9

21 5

17.3

12.8

Minority interests

-

-

-

-

-

 

FCFE Yield

-

-

-

-

-

Total liabilities & equity

2,582

2,805

3,285

3,398

3,511

 

EV/EBITDA (x)

10.9

9.7

7 3

6.2

5.1

 

 

 

 

 

 

 

Dividend Yield

0.0%

0.0%

0.0%

0.0%

0.0%

Net debt/(cash)

81

548

147

77

(18)

 

 

 

 

 

 

 

 

Source: Company reports and J P. Morgan estimates.

Note: € in millions (except per-share data).Fiscal year ends Mar. o/w - out of which

73

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Daniel Kerven

Europe Equity Research

(44-20) 7134-3057

10 December 2018

daniel kerven@jpmorgan.com

 

Overweight

Company Data

Price (€)

21.25

Date Of Price

07 Dec 18

Price Target (€)

40.00

Price Target End Date

31-Dec-19

52-week Range (€)

24.87-20.26

Market Cap (€ bn)

26.70

Shares O/S (mn)

1,257

Vivendi

Vivendi (VIV.PA;VIV FP)

FYE Dec

2017A

2018E

2019E

2019E

 

 

 

(Prev)

(Curr)

Adj. EPS FY (€)

1.05

0.86

1.12

1.10

Bloomberg EPS FY (€)

0.75

0.88

-

1.05

Adj P/E FY

20.3

24.7

19.0

19.2

Group org. growth FY

4.1%

2.8%

5.1%

5.0%

Revenue FY (€ mn)

12,501

13,689

14,546

14,540

Adj. EBITA FY (€ mn)

987

1,289

1,610

1,587

DPS (Net) FY (€)

0.45

0.43

0.56

0.55

Net Debt/EBITDA FY

2.0

0.1

(0.1)

(0.1)

Source: Company data, Bloomberg, J.P. Morgan estimates.

Investment Thesis, Valuation and Risks Vivendi (Overweight; Price Target: €40.00)

Investment Thesis

Vivendi is one of the best ways to get exposure to Music, which in our view offers the best content story in media. We believe Universal Music more than underpins Vivendi’s entire EV and has the potential to drive multiples of upside as subscriptions become the global norm, driving revenue growth, margin expansion, improved earnings visibility and a re-rating. Vivendi’s other activities have been a drag on earnings and sentiment – however, expectations and valuations for these activities are now low and they could become a source of upside should momentum improve.

Valuation

Our Dec-19 SOTP-based valuation decrease from €42 to €40. We value UMG at €43.3bn, we have a C+ group valuation of €3.6bn (down from €3.9bn) and we mark to market its listed investments. Please see our deep dive note on Vivendi (link).

Vivendi SOTP

 

Stake

EV/EBITDA

 

 

EV/NOPAT

Value

€ million, year-end 31 December

%

2018E

2019E

2018E

2019E

€m

UMG

100%

46.9

38.0

66.4

53.2

43,332

C+ Group

 

5.7

5.4

14.0

13.4

3,631

Havas

 

8.9

8.0

16.1

14.2

2,509

Gameloft

 

28.2

19.3

304.2

78.1

237

Village

 

5.9

3.8

-16.0

-17.4

88

New Initiatives

 

-0.8

-2.2

-0.9

-1.5

50

Corporate

 

9.8

9.8

14.8

14.8

-1,077

EV

 

28.8

24.0

28.0

22.8

48,771

Value of stakes

 

 

 

 

 

4,023

Tax assets

 

 

 

 

 

626

Pension and other provisions

 

 

 

 

 

-1,807

Less net Debt

 

 

 

 

 

-636

Mediaset settlement

 

 

 

 

 

-500

Equity Value

 

 

 

 

 

50,477

No Shares

 

 

 

 

 

1,257

Value per share (€)

 

 

 

 

 

40

Source: J.P. Morgan estimates.

Risks to Rating and Price Target

The following risks could prevent the stock from achieving our target price and rating: 1) worse-than-expected operating performance at Canal+ Group and UMG; 2) valueilutive acquisitions; and 3) lower-than-expected cash return to shareholders.

74

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Daniel Kerven

Europe Equity Research

(44-20) 7134-3057

10 December 2018

daniel kerven@jpmorgan.com

 

Vivendi: Summary of Financials

Income Statement

FY16A

FY17A

FY18E

FY19E

FY20E

 

Cash Flow Statement

FY16A

FY17A

FY18E

FY19E

FY20E

Revenue

10,819

12,501

13,689

14,540

15,396

 

Cash flow from operating activities

696

960

1,159

1,493

1,814

COGS

 

 

 

 

-

 

o/w Depreciation & amortization

309

337

405

448

463

Gross profit

 

 

 

 

-

 

o/w Changes in working capital

(7)

247

(20)

(20)

(20)

SG&A

 

 

 

 

-

 

 

 

 

 

 

 

Adj. EBITDA

1,033

1,324

1,694

2,034

2,361

 

Cash flow from investing activities

(2,401)

(3,283)

1,785

(506)

(528)

D&A

(309)

(337)

(405)

(448)

(463)

 

o/w Capital expenditure

(233)

(259)

(285)

(294)

(303)

Adj. EBIT

724

987

1,289

1,587

1,898

 

as % of sales

2.2%

2.1%

2.1%

2.0%

2.0%

Net Interest

(40)

(53)

(56)

(26)

(19)

 

 

 

 

 

 

 

Adj. PBT

945

1,168

1,512

1,926

2,260

 

Cash flow from financing activities

(3,843)

(2,459)

(762)

(664)

(794)

Tax

(162)

189

(395)

(499)

(564)

 

o/w Dividends paid

(2,555)

(470)

(545)

(447)

(577)

Minority Interest

(28)

(45)

(36)

(38)

(39)

 

o/w Shares issued/(repurchased)

(1,542)

(51)

0

0

0

Adj. Net Income

755

1,312

1,081

1,388

1,657

 

o/w Net debt issued/(repaid)

-

-

-

-

-

Reported EPS

0.59

1.05

0.86

1.10

1.32

 

Net change in cash

(5,548)

(4,782)

2,182

323

492

Adj. EPS

0.59

1.05

0.86

1.10

1.32

 

 

381

1,399

785

1,088

1,367

DPS

0.40

0.45

0.43

0.55

0.66

 

Adj. Free cash flow to firm

 

y/y Growth

(1076.9%)

267.2%

(43.9%)

38.6%

25.7%

Payout ratio

67.6%

43.0%

50.0%

50.0%

50.0%

 

 

 

 

 

 

 

Shares outstanding

1,276

1,253

1,257

1,257

1,257

 

 

 

 

 

 

 

Balance Sheet

FY16A

FY17A

FY18E

FY19E

FY20E

 

Ratio Analysis

FY16A

FY17A

FY18E

FY19E

FY20E

Cash and cash equivalents

4,072

1,951

4,079

3,900

4,554

 

Gross margin

-

-

-

-

-

Accounts receivable

4,011

6,754

6,804

6,839

6,859

 

EBITDA margin

9.5%

10.6%

12.4%

14.0%

15.3%

Inventories

 

 

 

 

-

 

EBIT margin

6.7%

7.9%

9.4%

10.9%

12.3%

Other current assets

1,077

345

345

345

345

 

Net profit margin

7.0%

10.5%

7.9%

9.5%

10.8%

Current assets

9,160

9,050

11,228

11,084

11,758

 

Organic Revenue growth

(0.2%)

4.1%

2.8%

5.0%

5.9%

PP&E

23,205

25,283

22,963

22,892

22,826

 

Net debt/EBITDA

0.0

2.0

0.1

(0.1)

(0.4)

LT investments

-

-

-

-

-

 

 

 

 

 

 

 

Other non current assets

0

0

0

0

0

 

Sales/Assets (x)

0.3

0.4

0.4

0.4

0.4

Total assets

32,365

34,333

34,191

33,976

34,584

 

Assets/Equity (x)

1.7

1.8

1.9

1 9

1.8

 

 

 

 

 

 

 

Interest cover (x)

25.8

25.0

30.0

79.4

127 5

 

 

 

 

 

 

 

Short term borrowings

 

 

 

 

-

 

Tax rate

17.1%

16.2%

26.1%

25.9%

25.0%

Payables

5,614

9,001

9,001

9,001

9,001

 

 

 

 

 

 

 

Other short term liabilities

0

0

0

0

0

 

Revenue y/y Growth

0.5%

15.5%

9.5%

6.2%

5.9%

Current liabilities

5,614

9,001

9,001

9,001

9,001

 

EBITDA y/y Growth

(17.2%)

28.2%

28.0%

20.1%

16.1%

Long-term debt

4,081

4,636

4,331

3,631

3,631

 

EPS y/y Growth

16.1%

77.0%

(17.9%)

28.4%

19.4%

Other long term liabilities

3,058

2,818

2,818

2,818

2,818

 

 

 

 

 

 

 

Total liabilities

12,753

16,455

16,150

15,450

15,450

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Valuation

FY16A

FY17A

FY18E

FY19E

FY20E

Shareholders' equity

19,383

17,656

17,819

18,304

18,912

 

P/E (x)

35.9

20 3

24.7

19 2

16.1

Minority interests

229

222

222

222

222

 

FCFE Yield

1.3%

5.1%

2.7%

4.0%

5.0%

Total liabilities & equity

32,365

34,333

34,191

33,976

34,584

 

EV/EBITDA (x)

26.8

22 9

16.5

13.4

11 3

 

 

 

 

 

 

 

Dividend Yield

1.9%

2.1%

2.0%

2.6%

3.1%

Net debt/(cash)

9

2,685

252

(269)

(923)

 

 

 

 

 

 

 

 

Source: Company reports and J.P. Morgan estimates.

Note: € in millions (except per-share data) Fiscal year ends Dec. o/w - out of which

75

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Daniel Kerven (44-20) 7134-3057

daniel kerven@jpmorgan.com

Overweight

Company Data

Price (p)

816

Date Of Price

07 Dec 18

Price Target (p)

1,090

Price Target End Date

31-Dec-19

52-week Range (p)

1,474-811

Market Cap (£ mn)

10,337.52

Shares O/S (mn)

1,267

WPP summary DCF valuation (£m)

£ million,

PV of FCF (18-30, £m)

6,993

PV of Terminal Value (£m)

8,352

Total Enterprise Value (£m)

15,345

(Net Debt) FY18 (£m)

-4,708

Associates

880

Minorities

-882

Tech, data, content inv.

250

Kantar

2,766

Equity Value (£m)

13,651

Fully diluted Shares (m)

1,252

WPP Equity Value per Share (p)

1,090

Source: J.P. Morgan estimates

Europe Equity Research

10 December 2018

WPP PLC

WPP PLC (WPP.L;WPP LN)

FYE Dec

2017A

2018E

2018E

2019E

2019E

 

 

(Prev)

(Curr)

(Prev)

(Curr)

Dil.Adj.EPS FY (p)

120.43

105.33

105.48

96.29

97.63

Adj.P/E FY

6.8

7.7

7.7

8.5

8.4

Net Sales FY (£ mn)

13,140

12,753

12,769

12,624

12,775

Adj. Ops. Profit FY (£ mn)

2,154

1,932

1,934

1,782

1,805

Adjusted PBT FY (£ mn)

2,092

1,841

1,844

1,689

1,711

Adjusted Diluted NP FY (£

1,536

1,336

1,338

1,215

1,232

mn)

 

 

 

 

 

DPS FY (p)

60.00

60.00

60.00

60.00

60.00

Dividend Yield FY

7.4%

7.4%

7.4%

7.4%

7.4%

Source: Company data, Bloomberg, J.P. Morgan estimates.

Investment Thesis, Valuation and Risks WPP PLC (Overweight; Price Target: 1,090p)

Forecast changes

We have slightly increased our estimates due to FX changes. Our 2019 / 20 EPS increase by +1.4% / +1.4%.

Investment Thesis

We continue to believe that the slowdown in the Advertising Agency space can be explained by a number of short-term factors, that structural concerns are overstated and that the role of the agency, to help clients optimise their marketing spend across the marketing funnel, remains just as relevant as in the past. In fact, digital advertising spends grows the overall market, allowing agencies to move beyond traditional marketing to drive consideration, intent and purchases. WPP is well placed, in our view, given its scale, geographic reach and expertise across disciplines. With c30% implied upside to our PT, we remain OW.

WPP trades on 8.5x earnings in 2020E for 2020E-23E EPS growth of c7% pa. It offers a 2018E yield of 7.4%. WPP’s peers trade on 11.3x earnings in 2020E and offer a yield of 4%.

Valuation

Our Dec-19 DCF based price target increases from 1,070p to 1,090p as a result of our changes in estimates. Our DCF assumes a WACC of 8.5%, terminal growth of 1.5% and operating margin of 15.2%.

Risks to Rating and Price Target

The following risks could prevent the stock from achieving our target price and rating: 1) worse-than-expected economic and advertising environment (particularly following Brexit); 2) value-destroying acquisitions; 3) costs may increase faster than expected, implying lower-than-expected operating margins; 4) substantial number of client contracts lost due to peer competition on pricing; and 5) increased competition from Consultancy/IT firms could lead to market share loss.

76

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Daniel Kerven

Europe Equity Research

(44-20) 7134-3057

10 December 2018

daniel kerven@jpmorgan.com

 

WPP PLC: Summary of Financials

Income Statement

FY16A

FY17A

FY18E

FY19E

FY20E

 

Cash Flow Statement

FY16A FY17A FY18E FY19E FY20E

Revenue

12,398

13,140

12,769

12,775

11,011

 

Cash flow from operating activities

1,869

1,514

1,665

1,648

1,500

COGS

 

 

 

 

-

 

o/w Depreciation & amortization

259

267

301

325

327

Gross profit

 

 

 

 

-

 

o/w Changes in working capital

(151)

(532)

(60)

(30)

(26)

SG&A

-

-

-

-

-

 

 

 

 

 

 

 

Adj. EBITDA

2,420

2,534

2,298

2,169

1,997

 

Cash flow from investing activities

(975)

(547)

(600)

(490)

(593)

D&A

(260)

(267)

(274)

(285)

(245)

 

o/w Capital expenditure

(277)

(318)

(350)

(340)

(293)

Adj. EBIT

2,095

2,154

1,934

1,805

1,580

 

as % of sales

2.2%

2.4%

2.7%

2.7%

2.7%

Net Interest

(174)

(175)

(180)

(173)

(149)

 

 

 

 

 

 

 

Adj. PBT

1,986

2,092

1,844

1,711

1,602

 

Cash flow from financing activities

(1,468)

(931)

(999)

(1,398)

(228)

Tax

(417)

(460)

(415)

(392)

(358)

 

o/w Dividends paid

(633)

(776)

(768)

(740)

(721)

Minority Interest

(102)

(96)

(91)

(88)

(88)

 

o/w Shares issued/(repurchased)

(427)

(504)

(200)

(150)

(500)

Adj. Net Income

1,467

1,536

1,338

1,232

1,156

 

o/w Net debt issued/(repaid)

(23)

600

(300)

(530)

(400)

Reported EPS

113.19

120.43

105.48

97.63

94.75

 

Net change in cash

(573)

37

66

(240)

679

Adj. EPS

113.19

120.43

105.48

97.63

94.75

 

 

1,575

1,172

1,299

1,316

1,209

DPS

56.60

60.00

60.00

60.00

60.00

 

Adj. Free cash flow to firm

 

y/y Growth

28.8%

(25.6%)

10.9%

1.3%

(8.2%)

Payout ratio

50.0%

49.8%

56.9%

61.5%

63 3%

 

 

 

 

 

 

 

Shares outstanding

1,296

1,276

1,268

1,261

1,220

 

 

 

 

 

 

 

Balance Sheet

FY16A

FY17A

FY18E

FY19E

FY20E

 

Ratio Analysis

FY16A

FY17A

FY18E

FY19E

FY20E

Cash and cash equivalents

2,437

2,391

2,527

2,263

3,093

 

Gross margin

-

-

-

-

-

Accounts receivable

 

 

 

 

-

 

EBITDA margin

19 5%

19.3%

18.0%

17.0%

18.1%

Inventories

 

 

 

 

-

 

EBIT margin

17.4%

17.3%

15.9%

14.8%

15.9%

Other current assets

0

0

0

0

0

 

Net profit margin

11.8%

11.7%

10.5%

9.6%

10.5%

Current assets

2,437

2,391

2,527

2,263

3,093

 

Organic Revenue growth

-

-

-

-

-

PP&E

32,131

31,277

31,676

31,878

32,277

 

Net debt/EBITDA

6.5

5.7

6 5

7.1

8.2

LT investments

 

 

 

 

-

 

 

 

 

 

 

 

Other non current assets

0

0

0

0

0

 

Sales/Assets (x)

0.4

0.4

0.4

0.4

0.3

Total assets

34,568

33,669

34,202

34,142

35,370

 

Assets/Equity (x)

3.7

3.6

3 5

3.5

3.5

 

 

 

 

 

 

 

Interest cover (x)

13.9

14.5

12.7

12.5

13.4

 

 

 

 

 

 

 

Short term borrowings

 

 

 

 

-

 

Tax rate

21.0%

22.0%

22.5%

22 9%

22.3%

Payables

 

 

 

 

-

 

 

 

 

 

 

 

Other short term liabilities

6,567

6,875

6,575

6,045

5,645

 

Revenue y/y Growth

17.8%

6.0%

(2.8%)

0.0%

(13.8%)

Current liabilities

6,567

6,875

6,575

6,045

5,645

 

EBITDA y/y Growth

20 9%

4.7%

(9.3%)

(5.6%)

(7.9%)

Long-term debt

18,233

16,832

17,437

17,676

19,490

 

EPS y/y Growth

20 9%

6.4%

(12.4%)

(7.4%)

(3.0%)

Other long term liabilities

0

0

0

0

0

 

 

 

 

 

 

 

Total liabilities

24,801

23,707

24,012

23,721

25,134

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Valuation

FY16A

FY17A

FY18E

FY19E

FY20E

Shareholders' equity

9,325

9,493

9,698

9,903

9,692

 

P/E (x)

7.2

6.8

7.7

8.4

8.6

Minority interests

443

469

493

517

544

 

FCFE Yield

13 3%

9.6%

10.8%

11.1%

10.6%

Total liabilities & equity

34,568

33,669

34,202

34,142

35,370

 

EV/EBITDA (x)

6.8

6.5

7 2

7.1

6.5

 

 

 

 

 

 

 

Dividend Yield

6 9%

7.4%

7.4%

7.4%

7.4%

Net debt/(cash)

15,796

14,441

14,911

15,413

16,397

 

 

 

 

 

 

 

 

Source: Company reports and J.P. Morgan estimates.

Note: £ in millions (except per-share data).Fiscal year ends Dec. o/w - out of which

77