- •1.1 Getting started
- •1.3 Reading
- •1.4 Comprehension
- •1.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •1.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 1 Glossary. If they are false say why.
- •1.5 Language practice
- •1.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •1.5.2 Complete the following texts using the suitable words or phrases from the box.
- •The Formal Organization
- •Line Departments
- •Line and Staff Organization
- •1.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Matrix Organization
- •1.5.4 Text for discussion.
- •Delegation
- •1.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence. Конфликты
- •Unit 2 marketing strategy
- •2.1 Getting started.
- •2.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •2.3 Reading Essential Principles of Marketing
- •2.4 Comprehension
- •2.4.1 Answer the questions using the active vocabulary and Unit 1 Glossary.
- •2.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 2 Glossary. If they are false say why.
- •2.5 Language practice
- •2.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •2.5.2 Complete the following text using the suitable words or phrases from the box.
- •User Survey
- •2.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents.
- •2.5.4 Text for discussion.
- •Product Life Cycle
- •2.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
- •3.1 Getting started.
- •3.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
- •3.3 Reading Manpower Planning and Recruitment
- •Organisation
- •Its strengths and weaknesses
- •Managers, professionally qualified supervisors, clerical, skilled manual, semi-skilled, unskilled workers
- •Interview interview apply test interview
- •3.4 Comprehension
- •3.4.1 Answer the questions using the active vocabulary and Unit 3 Glossary.
- •3.4.2 Mark these statements t(true) or f(false) according to the information in the Text and Unit 3 Glossary. If they are false say why.
- •3.5 Language practice
- •3.5.1 Match the English terms in the left-hand column with the definition in the right-hand column.
- •3.5.2 Complete the following texts using the suitable words or phrases from the box.
- •Wage Policy
- •Methods of Payment: Flat rate Scheme
- •Methods of Payment: Incentive Schemes
- •3.5.3 Complete the text. Replace the Russian words and phrases by the English equivalents. Education and Training
- •3.5.4 Text for discussion.
- •Training Strategy
- •3.6 Render the passage in English using the English equivalents of the italicized phrases given in Russian. Express the main idea of the passage in one sentence.
UNIT 1 MANAGEMENT AND THE ORGANIZATION
1.1 Getting started
All human activities take place within a structured social system or ‘organization’. This is true whether it be a family, a city, a business or a church. Many of these organizations have a formal structure, the purpose of which is to make it possible to achieve the objectives of that organization. Within that formal structure there is a group of people who plan, organize, direct, and control the day-to-day operations of the organization – the managers.
Management is that group of activities undertaken by managers. It can also be defined as a social process entailing responsibility for the effective and economical planning and regulation of the operations of an enterprise in the fulfillment of a given task or purpose.
In this unit, we will look at how managers act today and consider some organizational characteristics which are present in every organization.
Discuss the following points.
1. Could you describe a family, a city or a church as a structured social system or ‘organization’?
2. Define the concept of management the way you understand it.
1.2 Look through the following vocabulary notes which will help you understand the text and discuss the topic.
activities |
действия, деятельность |
peripheral activities |
второстепенная деятельность |
structure |
структура |
structured, well-structured |
(хорошо) структурированный |
a formal structure |
формальная структура |
to achieve objectives/goals |
достигать целей |
to attain objectives/goals |
достигать целей |
to plan |
планировать |
to implement a plan |
выполнить план |
planning |
планирование |
to organize |
организовать |
organizing |
организация (как функция менеджмента) |
organization |
организация |
line and staff organization |
линейно-функциональная организация |
organization chart |
организационная структура |
a matrix organization |
матричная организация |
to direct |
направлять, руководить |
directing |
руководство |
to control |
управлять, контролировать |
controlling |
Совокупность анализа, прогнозирования, принятия решений, их корректировка в соответствии со стратегическими целями компании, контроль |
to undertake smth/doing smth |
предпринимать, брать на себя |
economic |
экономический |
economical |
экономически выгодный |
to fulfill/complete a task |
выполнить задание |
to entail smth |
повлечь за собой |
to enable smbd to do smth |
дать возможность к-л сделать ч-л |
to unify |
объединять |
interconnected/interrelated |
взаимосвязанный |
a department |
отдел |
a unit |
структурная единица |
a division |
подразделение |
a line department |
линейный отдел |
a rule |
правило |
a regulation |
положение, предписание |
to govern |
управлять |
to operate a department |
управлять отделом |
personnel |
штат, кадры, личный состав |
staff |
штат, персонал |
human resources |
людские ресурсы |
to bring together |
объединять |
a function |
функция |
to function |
функционировать |
to perform a function |
выполнять функцию |
to create |
творить, создавать |
creativity |
творчество |
communication |
система информационных потоков в организации |
communication networks |
коммуникационные сети |
communications channels |
каналы передачи информации |
to coordinate |
координировать |
to motivate |
мотивировать |
to review plans |
пересматривать планы |
to train staff |
обучать персонал |
hierarchy |
иерархия |
hierarchical |
иерархический |
emphasis |
акцент, особое значение |
senior management |
администраторы высшего уровня |
middle management |
администраторы среднего уровня |
supervise |
надзирать, контролировать |
supervisor |
контролер |
supervisory management |
руководители низшего уровня |
time horizon |
промежуток времени |
horizontal relationships |
горизонтальные связи |
a schedule of work |
Рабочий график |
to delegate |
делегировать |
delegation |
делегирование |
a subordinate |
подчиненный |
monetary incentives |
денежные стимулы |
span of control |
норма управляемости, диапазон контроля |
chain of command |
цепь инстанций, порядок субординации |
authority |
полномочия, компетенция |
job rotation |
ротация должностей |
job description |
должностные обязанности |
enlargement |
расширение |
enrichment |
материальное благополучие |
to overcome |
преодолеть |
resistance |
сопротивление |
to measure smth against smth |
сравнивать |
a budget |
бюджет |
to budget |
составлять смету/бюджет |
budgeted results |
запланированные результаты |
to deviate from |
отклоняться |
skills |
навыки |
interpersonal skills |
навыки межличностного общения |
division of labor |
разделение труда |
chief executive |
директор, президент компании |
chief accountant |
главный бухгалтер |
distribution manager |
начальник отдела сбыта |
cost accountant |
бухгалтер по учету затрат |
internal auditor |
штатный аудитор |
advertising manager |
менеджер по рекламе |
sales manager |
менеджер по продажам |
market research officer |
аналитик конъюнктуры рынка |
behavior patterns |
модели поведения |
team approach |
командный подход |
teamwork |
командное взаимодействие |
accountability |
подотчетность |
to be accountable to smbd |
быть подотчетным к/л |
a conflict |
конфликт, спор |