Тема 2.5 Promotional tools

Задание 1 There is a logical connection among three of the four words in each of the following groups. Which is the odd one out?

advertising - competitors - publicity - sales promotion

Задание 2 There is a logical connection among three of the four words in each of the following groups. Which is the odd one out?

advertising agency - advertising campaign - media plan - word-of-mouth advertising

Задание 3 There is a logical connection among three of the four words in each of the following groups. Which is the odd one out?

advertising manager - brand-switcher - marketing manager - sales rep

Задание 4 There is a logical connection among three of the four words in each of the following groups. Which is the odd one out?

after-sales service — guarantee — optional features — points of sale

Задание 5 There is a logical connection among three of the four words in each of the following groups. Which is the odd one out?

brand awareness - brand loyalty - brand name - brand preference

Задание 6 There is a logical connection among three of the four words in each of the following groups. Which is the odd one out?

packaging — place — product — promotion

Раздел III Finance

Тема 3.1 Accounting and financial statement

Задание 1 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

a company's owners

Задание 2 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

all the money received by a company during a given period

Задание 3 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

all the money that a company will have to pay to someone else in the future, including taxes, debts, and interest and mortgage payments

Задание 4 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

the amount of business done by a company over a year

Задание 5 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

anything owned by a business (cash investments, buildings, machines, and so on) that can be used to produce goods or pay liabilities

Задание 6 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

the reduction in value of a fixed asset during the years it is in use (charged against profits)

Задание 7 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

sums of money owed by customers for goods or services purchased on credit

Задание 8 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

sums of money owed to suppliers for purchases made on credit

Задание 9 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

(the value of) raw materials, work in progress, and finished products stored ready for sale

Задание 10 Choose one of these words to match with the definition which follows.

assets depreciation liabilities turnover creditors debtors overheads revenue shareholders stock

the various expenses of operating a business that cannot be charged to any one product, process or department