Transglobal management services
Attn.: Irina Petrovna Semenova
Manager, Department of International Operations
Tomsk Oil Company
Dear Irina,
Per fax from Mr. Nicholai P. Popov I am contacting you regarding the Caprolactam project. The project is moving along well and we now need some additional information from you for our office in Iran to move ahead.
1). The Crystalline Caprolactam, 1st grade specifications should match the international standard specifications for this product. It appears that there is some missing information. Please have your experts check the product specifications against the international specifications to determine if there is any variation. Slight variations may not pose any problems. A specifications sheet is attached.
2). To be successful in the mass marketing of this product in Iran, we must have the most competitive prices. Please let us know the lowest price you can provide us with for both FOB Russia and CIF Tehran, Iran.
3). We will need to sign a contract with the Russian producer of Caprolactam that gives us the exclusive right of selling Crystalline Caprolactam in Iran for the next five years.
4). Our office in Iran currently needs 2,2 kilo samples of the Crystalline Caprolactam. Each sample must be shipped separately and must be shipped 2 weeks apart. For example, if 2,2 kilo sample is shipped on March 1, 1997 the next sample should be shipped on March 14, 1997. We would like to obtain these samples as soon as possible. Please send the samples to: Mr. Mahmoud Sadeghein:
No. 245, 9th Floor, Block No.14
Behdjatabad Apts.
Tehran, Iran 15921
P.O. Box: 15875-3766
We will await your response, we would like to proceed as quickly as possible. Thank you.
Sincerely yours,
John Smith, Vice President
Key Terms
marketing маркетинг: система продвижения товара на рынок (bank ~ банковский маркетинг, direct ~ прямой маркетинг, mass ~ массовый маркетинг)
office контора, офис (a branch ~ филиал, a head ~ головная контора, an exchange ~ пункт обмена валюты)
product продукт, товар, продукция (to advertise a ~ рекламировать товар, to exhibit a ~ экспонировать товар, to sell ~s продавать товары; advanced ~ s новейшая продукция, consumer ~s потребительские товары, domestic ~ s товары отечественного производства, export ~ s экспортная продукция)
project проект (to develop a ~ разрабатывать проект, to complete a ~ завершать проект, to launch a ~ запускать проект; an international ~ международный проект, a large-scale ~ крупномасштабный проект, a pilot ~ пилотный проект)
sample образец, проба (an analysis ~ образец для анализа, a check ~ контрольная проба, a commodity ~ образец товара, an exhibition ~ выставочный образец)
specifications спецификации, технические характеристики (contract ~ технические условия договора, customer ~ технические условия заказчика, product ~ технические характеристики изделия)
Word Combinations
an exclusive right эксклюзивное право
specifications sheet список технических характеристик товара
Comprehension Questions
1. What project is the Russian company involved in?
2. What company does Tomsk Oil Co. deal with?
3. What steps should Tomsk Oil Co. take in order to be successful in the mass marketing of Caprolactam in Iran?
4. Who should the samples of Crystalline Caprolactam be sent to?
Practical Assignments