- •Часть 1
- •The Importance of Letters
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •1 Student Bookshops Ltd
- •Intentions, the writer's position in the company, the enclosures, opening salutations, underneath, a signature, refers, formula
- •IV. Writing.
- •A ccord s chool
- •Fully-blocked format.
- •Semi-blocked format.
- •3. Ams simplified format.
- •Parts of a Letter
- •I. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Important, extend, leave, bury, always, readers, message, conclusion, happen
- •Inside Address
- •42 Warrington Road, Liverpool lw4 9rt
- •I would like to report an automobile accident. I am also making a claim for damages to my car.
- •I would like restitution for the repair costs. My car may be viewed at Al's Auto Body Shop, 261 Hughes Avenue.
- •IV. Writing.
- •Business Letter Style (some psychological aspects)
- •I. Discussion topics.
- •II. Reading.
- •Four guidelines to achieve the ‘you attitude’
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Business Letter Style (using the most effective language in your letters)
- •I. Discussion topics.
- •II. Reading.
- •Say everything you can to elicit from your reader the response you'd like.
- •Instead of
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study
- •Request Letters. Inquiries. Orders.
- •I. Discussion topics.
- •II. Reading. Request letters
- •Inquiries (ae)
- •I nquiry reply to inquiry offer order
- •Reply to an inquiry
- •Offers and quotations
- •III. Reading assignments.
- •IV. Writing
- •The New Art Manufacturing Company Ltd
- •The Professional Gardener March
- •V. Case study
- •Glaston potteries Ltd
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
IV. Writing.
Ex 1. Design a letter of collection to be sent to any library user who has books long overdue indicating the fines already accumulated and the action to be taken if the books are not returned in seven days.
E
Dear Mr. Broock
With
reference to your order for a Rossigno 40 m objector, we are
in receipt of
your check and are returning same.
I
beg to inform
you that, as a manufacturer, our company sells objectors to dealers
only. In compliance with our wholesale agreement, we deem
it best to refrain
from direct business with private consumers.
For
your information, there are many retailers in your vicinity who
carry Rossigno objectors.
Attached
please find a list of said
dealers.
Hoping
you understand.
Yours
truly
Ex 3. The following letter, wordy and awkward, is filled with musty expressions. It buries key ideas and does not consider the reader's needs. Rewrite this letter to make it shorter, clearer and more reader-centered.
Dear Ms. Granedi:
This
is in response to your firm's letter of recent date inquiring about
the types of additional services that may be available to business
customers of the First National Bank of Bentonville. The question
of a possible time frame for the implementation of said services
was also raised in the aforementioned letter. Pursuant to these
queries, the following answers, this office trusts, will prove
helpful.
Please
be advised that the Board of Directors at First National Bank has a
continuing reputation for servicing the needs of the Bentoville
community, especially the business community. For the last fifty
years - half of a century - First National Bank has provided the
funds necessary for the growth, success, and expansion of many
local firms, yours included. This financial support has bestowed
many opportunities on a multitude of business owners, residents of
Bentonville, and even residents of surrounding local communities.
The
Board is at this present writing currently deliberating, with its
characteristic caution, over a variety of options suggested to us
by our patrons, including your firm. These options, if the Board
decides to act upon them, would enhance the business opportunities
for financial transactions at First National Bank. Among the two
options receiving attention by the Board at this point in time are
the creation of the branch office in the rapidly growing north side
of Bentonville. This area has many customers who rely on the
services of First National Bank. The Board may also place a
business loan department in the new branch.
If
this office of the First National Bank of Bentonville might be of
further helpful assistance, please advise. Remember banking with
First National Bank is a community privilege.
Soundly
yours,
M.T.
Watkins.
Public
Relations Director.