Business Communications Products and Advertising

In-Class Quiz

Name: ________________

Complete the following sentences using a compound starting with the word in brackets, and using one of the words from a) to f). Each word is used only one time.

a) wearing c) tech e) selling

b) quality d) lasting f) made

1) Go to SaveMoney Supermarkets for (high-) _______ met produced with the best farming methods.

2) Valley of the Dolls by Jacqueline Susann has sold 30 million copies- it is the (best-) ______ of all time.

3) Doc Martens boots which average a life of seven years are said to be (long-) _______ footwear.

4) Buy Good Era tires. They’re so (hard-) ________ : 200,000 kilometers later and they still look the same!

5) German cars are famous for being solid and (well-) ___________.

6) No more posting of documents from one department to another- Docushare is the (high-) ________ solution to distributing information on the Internet.

Lesson 5

Email/Fax Communications and Marketing

Lesson Introduction

Email and Fax Communications

With the increased use of technology in the business world and in the workplace more and more forms of communications are emerging. With each new medium of communicatins a new procedure and style are set as the standards for formal business communications. This lesson will help you to understand the main outlines for both formal and informal communications using the mediums of email and fax communications.

Marketing

In any company, marketing is a key aspect of how a company remains in business and successful. The general idea of marketing is to let your current and potential consumers know what you have to offer them. However, marketing is not only conveying what you have to offer. In its own right, marketing is also an art form. It is the art of convincing consumers that your product is the best and that they want your product versus the product of your competitors. Marketing is the art of displaying and maintaining a positive company image while getting the attention of the marketplace.

In-Class Exercises: “An Introduction to Marketing”

Exercise A: What are the “Four P’s” of the Marketing Mix?

P __ __ __ __ __ __

P __ __ __ __

P __ __ __ __ __ __ __ __

P __ __ __ __

Exercise B: Using the words above, complete the sentences below.

1) The ________ is the cost to the buyer for the goods or services they want or need.

2) ___________ informs consumers about the products a company offers and persuades consumers to buy those products.

3) A ________ is where goods or services are available for people to buy them.

4) ___________ is the actual good or service that is sold to the consumer.

Exercise C: Fill in the missing vowels in the words below.

Market r_ s_ _r c h= information about what consumers want and need

Market s _g m _n t= a group of customers of similar age, income, and social group

Market s h _ r_ = the percentage of sales a company has

Consumer b_ h _ v_ _ r= where and how people buy things

Consumer p r _ f _ l _= description of a typical consumer

Consumer g _ _ d s= things people buy for their own use

Product l _ _ n c h= introduction of a product into the marketplace

Product l _ f _ c y c l _= length of time people continue to buy a product

Product r _ n g _= set of products made by a company

Sales f _ r _ c _ s t= how much a company thinks it will sell in a period

Sales f_ g _ r _ s= how much a company has sold in a period

Sales t _ r g _ t= how much a company wants to sell in a period

Advertising c _ mp _ _ g n= program of advertising activities over a period of time Advertising b _d g _ t= the amount of money available for advertising

Advertising _ g _ n c y= a business that advises and makes ads for other companies

In-Class Assignment