- •Business communications английский язык делового общения
- •Описание курса
- •By Alison Baduel Russian text by Irina Nagai тематический план
- •Lesson 1
- •Introduction to Business Communications
- •Homework
- •Tara Fashions Exercise for Business Communications Introductory Lesson (Pg. 27 Ex. B of Course Book)
- •Lesson 1: English Grammar Exercise
- •Lesson 2
- •Cosmopolitan Readers Queue for Tube Job
- •Useful Terms and Language
- •Vocabulary Words
- •Lesson 2: English Grammar Exercise
- •Lesson 3 Selling Online & Business Negotiations
- •Business Communications Products and Advertising
- •Lesson 5
- •Case Study Group #
- •Fax transmission
- •1. Employees
- •2. Infrastructure
- •3. Local Tax
- •Lesson 5: English Grammar Exercise Prefixes
- •Exercise a: Describe what the words below mean based upon sentence context and what you have learned about prefixes..
- •Lesson 6 New Business and Strategic Planning
- •Lesson 6: English Grammar Exercise
- •Lesson 7 British English versus American English
- •Common Words in Everyday Speech
- •Some Facts about American English and British English
- •Spelling Differences between American English and British English
- •Miscellaneous Spelling Differences between American English and British English
- •Lesson 8
- •Lesson 9
- •Dell Tries to crack South America
- •Management Style Test
- •Management Style Test Answers
- •Lesson 9: English Grammar Exercise Suffixes
- •Lesson 10
- •Influences on Communication
- •The 4 Main Types of Corporate Culture
- •1) Power Cultures
- •2) Role Cultures
- •3) Task Cultures
- •4) Individual Cultures
- •Lesson 10: English Grammar Exercise Common Root Words
- •Exercise a: Define the underlined words based upon sentence context and the chart above.
- •Lesson 11 The Basics of Organizational Design
- •Organizational Designs
- •Business Jargon
- •Common Business Abbreviations
- •Introduction to Business Abbreviations
- •Lesson 12
- •Appendix a English-Russian Business English Reference Guide Useful Words and Expressions
- •Sample Letter
- •Sample Letter
- •Sample Letter
- •Order Acknowledgement
- •Sample Letter
- •Cover Letter
- •Sample Letter
- •Opening Salutations
- •Referring Phrases
- •Литература
Lesson 6 New Business and Strategic Planning
Lesson Introdction
New Businesses
In order to create a new company you must first evaluate your marketplace and make an estimation of the future success of the company you wish to create. The typical approach to make this kind of assessment is through writing a business plan. A business plan will allow you to get a better idea of whether or not your idea for the new company you are considering is a good idea or not. When writing a business plan there are many factors that and individual must consider and evaluate in order to conclude whether or not a business idea is a good one or not.
Strategic Planning
Strategic planning is key to the evaluation of a new business idea and to the established company. Strategic planning goes through a very rigorous process of identifying strengths and weaknesses of different ideas and directions the company is considering. This process allows the company to make well –informed decisions and plans for the future. The evaluation system of strategic planning helps to ensure that the company will remain stable and profitable in the future. Although strategic planning is limited due to a company’s inability to see unpredictable changes, it offers the company a plan of action to follow. This plan of action helps the company to stay in business and be aware of its goals.
Factors that are Important for New Business
Low taxes
Skilled staff available for hire
Low interest rates
Cheap rent prices
Stable economy
Good transportation links
Cheap labor
Strong and stable currency
Government grants
Exercise 1: Match the words on the left to their definitions on the right.
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New Vocabulary Review
The interest rate is the cost of borrowing money.
The exchange rate is the price at which one currency can buy another.
The inflation rate is the general increase in prices.
The labor force is the total number of people working.
Tax incentives are low taxes that are offered to encourage business activity.
Government bureaucracy consists of official rules, regulations and paperwork.
GDP is the Gross Domestic Product and is the total value of goods and services produced in a country.
Unemployment rate is the percentage of the population without jobs.
Foreign investment is money from overseas.
Balance of trade is the difference in value between a country’s imports and exports.
Vocabulary Exercise
The economy is stable following the problems of the past two years. By following a tight monetary policy the government has reduced the i____ r___ to 2%. After going up dramatically, the i_____ r_____ to 8%. The last six months has seen a slight improvement in the e______ r____ against the dollar. The G____ has grown by .15%. Exports are increasing and the b_______ of t_______ is starting to look much healthier. The u____ r____ continues to be a problem as it is still at 16%. In order to stimulate the economy and attract f____ i____ the government is offering new t____ i____ as well as making a renewed effort to reduce g____ b____. Finally, a large skilled l___ f____ means there could be attractive investment opportunities over the next five years.
Answers to Vocabulary Exercise
The economy is stable following the problems of the past two years. By following a tight monetary policy the government has reduced the interest rate to 2%. After going up dramatically, the inflation rate to 8%. The last six months has seen a slight improvement in the exchange rate against the dollar. The GDP has grown by .15%. Exports are increasing and the balance of trade is starting to look much healthier. The unemployment rate continues to be a problem as it is still at 16%. In order to stimulate the economy and attract foreign investment the government is offering new tax incentives as well as making a renewed effort to reduce government bureaucracy. Finally, a large skilled labor force means there could be attractive investment opportunities over the next five years.
Homework Assignment
Try to answer the following questions about Ukraine.
What is the population of Ukraine?
What is the population of Berdyansk?
How many people study at ARIU?
What is the average salary in Ukraine?
What is the inflation rate in Ukraine?
What is the interest rate for savings in Ukraine?
Interesting International Facts (data as of the year 2000)
Biggest cities in the world (population in millions):
1st Tokyo, Japan- 26.4
2nd Mexico City, Mexico-18.1
3rd Lagos, Nigeria-13.4
Oldest populations (% aged over 65):
Italy-18.2%
Sweden-17.4%
Belgium- 16.7%
Computers per 100 people:
United States 45.5
Switzerland 42.1
Australia 41.1
Cars per 1,000 people:
Lebanon 732 (268 people without cars)
Italy 539 (461 people without cars)
Germany 506 (494 people without cars)