3. What part of the following sentence is the intervening variable: By producing and distributing 50,000 brochures to 1,000 retail outlets within the Mid-Atlantic region in June we will increase awareness of the new government regulations not only by store owners but also by customers and, therefore, reduce the number of violations of these regulations.

   1. Producing and distributing 50,000 brochures

   2. To 1,000 retail outlets

   3. Within the Mid-Atlantic region

   4. Increase awareness of the new government regulations

4. Which of the following is best described as an example of the social exchange theory of communication?

   1. By witnessing a demonstration of how to use a product on television, customers learn the best way to use the product.

   2. By distributing gift packages that contain the client’s product, we may be able to increase repeat sales.

   3. By distributing press packets to regional editors, we can increase their awareness of our clients products and services

   4. By conducting a readability study on our brochures we can be more sure that the customers will understand the content and act accordingly.

5. Which of the following is best described as an example of the social learning theory of communication?

   1. By witnessing a demonstration of how to use a product on television, customers learn the best way to use the product.

   2. By distributing gift packages that contain the client’s product, we may be able to increase repeat sales.

   3. By distributing press packets to regional editors, we can increase their awareness of our clients products and services

   4. By conducting a readability study on our brochures we can be more sure that the customers will understand the content and act accordingly.

Chapter Five

1. People who read the advertisements in a certain publication are members of which of the following:

   1. A market

   2. A public

   3. A target audience

   4. A stakeholder group

2. People who pursued by an organization because they do or have the potential to use the firm’s products or services are members of which of the following:

   1. Market

   2. Public

   3. Target audience

   4. Stakeholder

3. People who are aware of themselves, face a similar set of problems and opportunities and look to organizations for help dealing with their situation are members of which of the following:

   1. A market

   2. A public

   3. A target audience

   4. A stakeholder group

4. Which of the following is best described as an example of the elaboration-likelihood model of communication?

   1. Being pleasantly surprised by your communication and experiencing “the delight” factor

   2. Focusing the campaign initially on the significant people surrounding the person engage in the risking behavior

   3. Processing information without any need to be persuaded because it is so important to you

   4. Making sure media placements are occurring for a sustained period of time so that enough people have had a chance to react to them

5. Which of the following is best described as an example of the community power model of communication?

   1. Being pleasantly surprised by your communication with someone else or with an organization—experiencing “the delight” factor

   2. Focusing the campaign initially on the significant people surrounding the person engage in the risking behavior

   3. Processing information with a great deal of attention because it is so important to you

   4. Making sure media placements are occurring for a sustained period of time so that enough people have had a chance to react to them