List of Collaborators

On Amir

On joined M I T as a PhD student a year after me and be­ came "my" first student. As my first student, On had a tre­ mendous role in shaping what I expect from students and how I see the professor-student relationship. In addition to being exceptionally smart, On has an amazing set of skills, and what he does not know he is able to learn within a day or two. It is always exciting to work and spend time with him. On is currently a professor at the University of Califor­ nia at San Diego.

Marco Bertini

When I first met Marco, he was a PhD student at Harvard Business School, and unlike his fellow students he did not see the Charles River as an obstacle he should not cross. Marco is Italian, with a temperament and sense of style to

list of c o l l a b o r a t o r s

match—an overall great guy you just want to go out for a drink with. Marco is currently a professor at London Busi­ ness School.

Ziv Carmon

Ziv was one of the main reasons I joined Duke's PhD pro­ gram, and the years we spent together at Duke justified this decision. Not only did I learn from him a great deal about decision making and how to conduct research; he also be­ came one of my dear friends, and the advice I got from him over the years has repeatedly proved to be invaluable. Ziv is currently a professor at INSEAD's Singapore campus.

Shane Frederick

I met Shane while I was a student at Duke and he was a stu­ dent at Carnegie Mellon. We had a long discussion about fish over sushi, and this has imprinted on me a lasting love for both. A few years later Shane and I both moved to M I T and had many more opportunities for sushi and lengthy discus­ sions, including the central question of life: "If a bat and a ball cost $1.10 in total, and the bat costs a dollar more than the ball, how much does the ball cost?" Shane is currently a professor at MIT .

James Heyman

James and I spent a year together at Berkeley. He would often come in to discuss some idea, bringing with him some of his recent baking outputs, and this was always a good start for an interesting discussion. Following his life's maxim that money isn't everything, his research focuses on nonfinancial aspects of marketplace transactions. One of James's passions is the many ways behavioral economics could play out in policy

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decisions, and over the years I have come to see the wisdom in this approach. James is currently a professor at the University of St. Thomas (in Minnesota, not the Virgin Islands).

Leonard Lee

Leonard joined the PhD program at M I T to work on topics related to e-commerce. Since we both kept long hours, we started taking breaks together late at night, and this gave us a chance to start working jointly on a few research projects. The collaboration with Leonard has been great. He has endless energy and enthusiasm, and the number of experiments he can carry out during an average week is about what other people do in a semester. In addition, he is one of the nicest people I have ever met and always a delight to chat and work with. Leonard is currently a professor at Columbia University.

Jonathan Levav

Jonathan loves his mother like no one else I have met, and his main regret in life is that he disappointed her when he didn't go to medical school. Jonathan is smart, funny, and an in­ credibly social animal, able to make new friends in fractions of seconds. He is physically big with a large head, large teeth, and an even larger heart. Jonathan is currently a professor at Columbia University.

George Loewenstein

George is one of my first, favorite, and longest-time collabo­ rators. He is also my role model. In my mind George is the most creative and broadest researcher in behavioral econom­ ics. George has an incredible ability to observe the world around him and find nuances of behavior that are important for our understanding of human nature as well as for policy.

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George is currently, and appropriately, the Herbert A. Simon Professor of Economics and Psychology at Carnegie Mellon University.

Nina Mazar

Nina first came to M I T for a few days to get feedback on her research and ended up staying for five years. During this time we had oodles of fun working together and I came to greatly rely on her. Nina is oblivious of obstacles, and her willing­ ness to take on large challenges led us to carry out some par­ ticularly difficult experiments in rural India. For many years I hoped that she would never decide to leave; but, alas, at some point the time came: she is currently a professor at the University of Toronto. In an alternative reality, Nina is a high-fashion designer in Milan, Italy.

Elie Ofek

Elie is an electrical engineer by training who then saw the light (or so he believes) and switched to marketing. Not sur­ prisingly, his main area of research and teaching is innova­ tions and high-tech industries. Elie is a great guy to have coffee with because he has interesting insights and perspec­ tives on every topic. Currently, Elie is a professor at Harvard Business School (or as its members call it, "The Haaarvard Business School").

Yesim Orhun

Yesim is a true delight in every way. She is funny, smart, and sarcastic. Regrettably, we had only one year to hang out while we were both at Berkeley. Yesim's research takes find­ ings from behavioral economics and, using this starting point, provides prescriptions for firms and policy makers.

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