41.size |
размер |
42.slogan |
лозунг |
43.try |
пробовать, пытаться |
44.variety |
разнообразие |
45.way |
путь, метод, средство |
46.well-deserved reputation |
заслуженная репутация |
II.Answer the questions
1.What is the basic task of advertising?
2.Can advertising turn a poor product or service into a good one?
3.Name some pros and cons in advertising.
4.How does advertising influence competition?
5.Does advertising stimulate consumer demand?
6.What price do consumers pay for advertising?
7.Does successful advertising necessarily mean a rise in sales?
8.How can you make wiser consumer choices?
9.What techniques do some advertisers use to sell their products?
10.What strategies have been especially popular with advertisers?
11.Why are there so many commercials on TV?
12.What do the commercials persuade the audience to do?
13.What programs are most popular with advertisers?
14.Which of the ads appeals to you most?
15.How did computers influence advertising?
16.How is advertising controlled in this country?
17.Is the advertising industry developing in this country?
18.Could you name some peculiarities of advertising language?
19.What methods of persuasive advertising can you name?
20.Can you say that advertising is your cup of tea?
III. Use the following texts and exercises while preparing your stories, reports, dialogues on advertising problems.
1.«World of Work»
l) Unit 6, ex. 19, p. 359. Advertising.
2)Unit 6, ex. 20 b), p. 362. Methods of advertising.
21
3)Unit 6, ex. 11, p. 349. Advertisements. 4)Unit 7, ex. 12, p. 420. Effective advertising.
2.«Английский язык для бакалавров».
Раздел 5, c.109. Advertising.
3.Advertising. Реклама. Сборник учебно-методических материалов / Сост.: Г.В.Данилова; УрСЭИ АТиСО. – Челябинск, 2008.
8.Entrepreneurship
I. Learn the words and expressions |
|
|
1. |
agree about the terms |
обговорить условия |
2. |
assume the risk |
принять /взять на себя/ риск |
3. |
borrow |
одолжить, брать взаймы |
4. |
creative |
творческий |
5. |
delegate |
делегировать, поручать |
6. |
earn income |
заработать деньги |
7. |
encourage |
поддерживать |
8. |
engage in work |
заняться работой |
9. |
entrepreneur |
предприниматель |
10.entrepreneurship |
предпринимательство |
|
|
small entrepreneurship |
малый бизнес, малое предпринимательство |
11.entrepreneurial activity |
предпринимательская деятельность |
|
12.entrepreneurial skills |
предпринимательские навыки |
|
13.equity capital |
уставной капитал |
|
14.establish links |
создавать, устанавливать связи |
|
15.government policy |
политика правительства |
|
16.household |
семья, хозяйство |
|
17.implement decisions |
выполнять решения |
|
18.invent |
изобрести |
|
19.owner |
владелец |
|
20.pass (the law passed) |
пройти |
|
21.personal savings |
личные сбережения |
|
22.premises |
помещение |
|
23.profit |
прибыль |
|
24.provide |
обеспечивать, предоставлять |
|
25.requirement |
требование |
|
26.run business |
вести дело |
|
27.supplier |
поставщик |
|
28.support |
поддержка |
|
29.turn into |
превращаться (в) |
|
30.value |
ценить |
22
II.Answer the questions
1.What is the objective of running any business?
2.Is it better to work for a big company or to run your own small business?
3.Are there more giant companies or small businesses in our country?
4.What is the role of small business in the Russian economy?
5.Where are more small businesses: in manufacturing? in wholesale? in service? in retail? in finance? ...
6.What forms of business organizations do you know?
7.Do you agree with the statement "The larger the firm, the better the chance it has of surviving?"
8.Why do people begin to think about running a business of their own?
9.What decisions will an entrepreneur have to make when he (or she) starts his (or her) own business?
10.What must an entrepreneur do in order to make a profit?
11.What are the responsibilities of owning and operating a business?
12.Who runs the risk of failing in business?
13.What qualities should an entrepreneur have?
14.Would you like to start your own business?
15.Are you aware of successful enterprises in your city?
16.What do you know about the history of Russian entrepreneurship?
17.What is the current situation in Russia in relation to entrepreneurs?
18.What are the problems that small businesses face now?
III. Use the following texts and exercises while preparing your stories, reports, dialogues on entrepreneurship problems.
1.«World of Work»
1)Unit 6, ex. 24, p. 367. Entrepreneurship in Russia. 2)Unit 2, ex. 27, p. 128. Capitalism and cosmetic change.
3)Unit 7, ex. 21, p. 438. Home Business: a new reality.
2.«Английский язык для бакалавров».
Раздел 5, c.113. Planning.
3.Entrepreneurship. Предпринимательство. Методические рекомендации для студентов III курса / Сост.: Г.В. Данилова; УрСЭИ, Челябинск, 2005.
23
9. Money
I. Learn the words and expressions |
|
|
1. |
accept |
принимать |
2. |
account |
счёт |
|
current account |
текущий счёт |
|
savings account |
накопительный счёт |
3. |
amount |
количество, объём |
4. |
assess |
оценить |
5. |
bank statement |
банковское извещение |
6. |
bargain |
сделка |
7. |
buy on credit |
покупать в кредит |
8. |
coin |
монета |
9. |
convenient |
удобный |
10.counterfeiting |
подделка |
|
11.credit card |
кредитная карта |
|
12.creditworthiness |
кредитоспособность |
|
13.currency |
валюта |
|
14.deposit |
класть, отдавать на хранение |
|
15.domestic |
внутренний |
|
16.emergence |
возникновение |
|
17.encourage |
поддержать |
|
18.equal |
равный |
|
19.exchange rate |
курс обмена |
|
20.fare |
плата за проезд |
|
21.fee |
плата, гонорар |
|
22.fill out |
заполнять |
|
23.give a refund |
возвращать деньги |
|
24.haggle about prices |
торговаться о ценах |
|
25.handle |
обращаться, управлять |
|
26.initial deposit |
первоначальный вклад |
|
27.interest |
процент |
|
28.inquiry |
запрос |
|
29.issue |
выпускать |
|
30.lend |
одалживать, давать взаймы |
|
31.loss |
потеря; убыток, ущерб |
|
32.measure |
измерять |
|
33.mortgage |
ипотечная ссуда |
|
34.offer a discount |
предлагать скидку |
|
35.pay a bill |
оплатить счёт |
|
36.pay in money |
положить деньги (на счет) |
|
37.purchase |
покупать |
|
38.receipt |
расписка в получении, квитанция |
|
39.respond |
отвечать |
|
40.salary |
жалованье, оклад |
24
41.service charge |
плата за обслуживание |
42.share |
акция |
43.social security |
социальное обеспечение |
44.store |
хранить, откладывать |
45.tax |
налог |
income tax |
подоходный налог |
value-added tax |
налог на добавочную стоимость |
46.teller |
банковский служащий, кассир |
automatic teller (machine) = ATM |
банковский автомат |
47.transaction |
сделка |
48.unemployment benefit |
пособие по безработице |
49.value |
ценность, стоимость |
50.virtue |
достоинство |
51.withdraw money |
снять деньги (со счета) |
II.Answer the questions
1.What is money?
2.What are the main functions of money?
3.What is barter?
4.Where do paper money and coins come from?
5.Why does the value of money change?
6.What does the expression "hard currency" mean?
7.What kinds of money are in use in Russia?
8.Where does the government get the money?
9.What kinds of taxes are paid in Russia?
10.What services are provided by banks and other financial institutions?
11.How do banks "create" money?
12.Is it profitable to hold wealth in money?
13.What are the causes of inflation?
14.Where do people put their savings?
15.Do you keep your money in a bank? in a safe? in a money-box? under the bed?
16.Do you save money?
17.Have you ever borrowed money from anyone?
18.Do you spend more than you earn, or less than you earn?
25
19.What is necessary to do to open a current account?
20.What are the advantages (disadvantages) of a current account?
21.What are advantages of buying with a credit card?
22.What widely used credit cards do you know? Have you got a credit card? Which one?
III.Use the following texts and exercises while preparing your stories, reports, dialogues on money problems.
1.«World of Work»:
1)Unit 6, text C, p. 332. Money.
2)Unit 6, test 6, text C, p. 385. The development of a market-based payment system in Russia,
3)Unit 6, ex. 30, p. 378-379. Proverbs and sayings.
4)Unit 4, ex. 20, p. 237. Opening a savings account.
2.«Английский язык для бакалавров».
1)Раздел 6, c.131.Money.
2)Раздел 6, c.134. Banks.
3.Banking and Finance. Методическая разработка по финансовой терминологии / Сост.: О.Е. Касаткина; УрСЭИ АТиСО - Ч.I. - Челябинск, 2003.
10.Management
I.Learn the words and expressions
1. |
ability |
способность |
2. |
adaptability |
приспособляемость |
3. |
agency |
учреждение, организация |
4. |
carry out one' s functions |
выполнять свои функции |
5. |
common |
общий |
|
common sense |
здравый смысл |
6. |
compete |
конкурировать |
7. |
conclude |
заключать |
8. |
creation |
создание |
9. |
customer |
потребитель |
10. deal with |
иметь дело, заниматься |
|
11.decision-making |
принятие решений |
|
12. demand (for) |
спрос |
|
13. determine |
определять |
|
14. develop |
разрабатывать, развивать |
|
15.decision |
решение |
26
16.directing |
управление, руководство |
17.discipline |
отрасль знания |
18. distinguish |
различать |
19. exceed |
превышать |
20.exist |
cуществовать |
21. expenses |
затраты |
22. experience |
опыт |
23. firm |
твердый |
24. fit |
годный, подходящий, здоровый |
25. flexibly |
гибко |
26. forecast |
предвидеть, предсказывать |
27.frequently |
часто |
28. handle people |
обращаться с людьми |
29. humanities |
гуманитарные науки |
30. negotiate |
вести переговоры, заключать сделки |
31.objective |
цель |
32. perform |
исполнять, выполнять |
33. personnel |
персонал |
34. require |
требовать |
35. persuade |
убеждать |
36.planning |
планирование |
37. predict |
предсказывать |
38.preference |
предпочтение |
39.profit-making |
коммерческий, прибыльный |
non-profit |
некоммерческий |
40.quality |
качество |
41.relationship |
взаимоотношения, связь |
42. responsibility |
ответственность |
be responsible (for) |
быть ответственным (за) |
43.revenue |
доход |
44.objective |
цель |
45. staffing |
подбор штата (кадров) |
46. supervise |
контролировать |
supervisor |
руководитель |
47. supply |
предложение |
48. survive |
выжить |
49. terms |
условия |
50. transaction |
сделка |
51.trial and error |
метод проб и ошибок |
27
52. variety |
разнообразие |
53. viewpoint |
точка зрения |
II.Answer the questions.
1.What is management?
2.What terms are used for «manager» in English? in Russian?
3.What are management functions?
4.What sciences is management connected with?
5.Will future managers need more education than managers of the past?
6.What is the main responsibility of managers?
7.What is a manager responsible for?
8.What are the functions of the financial managers?
9.What is decision-making?
10.Why may the decision «not to decide» be risky?
11.How can managers obtain good results?
12.What types of problems do managers deal with?
13.What are the levels of managers in most organizations?
14.Do you think that most managers are good leaders?
15.What are the most important qualities for a good manager?
16.Is it easy for a woman to become a manager in Russia?
17.Why is management called a hard job?
18.Why is it important to be aware of the cultured background of the people you deal with?
19.What do you know about different styles of management (in different countries)?
20.How many managers do we need?
21.What is your idea of an ideal manager?
III. Use the following texts and exercises while preparing your stories, reports, dialogues on management problems.
1. «World of Work»:
1)Unit 3, text A, p. 142. The Job of Management.
28
2)Unit 3, ex. 1, p. 154. What is a manager? 3)Unit 3, ex, 9 a), p. 160. Financial manager. 4)Unit 3, text C, p. 150. Management qualities.
5)Unit 3, text B, p.190. Americans have taken to the Japanese style of Management.
2.«Английский язык для бакалавров».
Раздел 4, c.91. Management.
11.Presentation
I. Learn the words and expressions |
|
|
1. |
agenda |
повестка дня |
2. |
ambitious plans |
честолюбивые планы |
3. |
appeal to |
обращаться |
4. |
background |
истоки, история, происхождение; |
|
|
подготовка, квалификация |
5. |
break-through |
прорыв |
6. |
capture |
захватить |
7. |
company profile |
описание / структура компании |
8. |
competitor |
конкурент |
9. |
conclusion |
заключение |
10.core business |
основной бизнес |
|
11.domestic makers |
отечественные (местные) |
|
|
|
производители |
12.to establish |
основывать, учреждать |
|
13.growth opportunities |
возможности роста |
|
14.handout |
рекламная листовка, проспект |
|
15.head the list |
возглавить список |
|
16.influence |
влиять |
|
17.interrupt |
прерывать |
|
18.major |
главный |
|
19.margin |
прибыль, разница между |
|
|
|
себестоимостью и продажной ценой |
20.market share |
доля рынка |
|
21.to match |
соответствовать, подходить |
|
22.net income |
чистый доход |
|
23.niche |
ниша |
|
24.on behalf of |
от имени... |
|
25.outline |
наметить в общих чертах, обрисовать |
|
26.overseas |
заграничный |
|
27.penetration |
проникновение |
|
28.pre-tax profit |
прибыль до уплаты налогов |
|
29.promise |
обещать |
29
30.prosper |
процветать |
31.the product range |
ассортимент продукции |
32.rate |
скорость, темп |
at a steady rate |
стабильно, устойчиво |
33.research & development (R&D) |
(научные) исследования и разработки |
34.represent |
представлять |
35.respond |
откликаться |
36.retail |
розничная торговля |
37.return on investment |
отдача от инвестиций, доход |
38.specialize in |
специализироваться в … |
39.staff |
штат, персонал |
40.subsidiary |
филиал |
41.succeed in |
добиться успеха в … |
42.summary |
краткое изложение |
43. sum up |
подвести итог, суммировать |
44.target |
цель |
45.turnover |
товарооборот |
46.volume |
объём |
47.we are honoured to… |
нам выпала честь (мы имеем честь) |
48.wholesale |
оптовая торговля |
II. Translate and learn these cliché and use them in your presentations.
PRESENTATION PROCEDURE
INTRODUCTION
opening courtesies |
|
signalling the start |
Good. O.K. Let's begin. |
greeting the audience |
Good morning, ladies and gentlemen. I'd |
|
like to welcome you to ... on behalf of... |
self-identification |
My name is ..., let me begin by .... |
creating a positive emotional |
It's my privilege today to be talking to |
atmosphere |
this distinguished gathering of |
|
professional experts in the field. |
stating the target |
My aim today is to discuss the prospects |
|
for... |
providing an overview |
I've divided my presentation into three |
|
sections. First,... Secondly,... Finally,... |
stating the rules |
This will take about half an hour. To |
|
save time, could we leave questions |
|
until the end? Feel free to interrupt at |
|
any time. |
30