- •Unit 5 Brand Management
- •Speaking 1
- •Speaking 2
- •BRAND POSITIONING
- •Student A
- •INTERNAL MEMORANDUM
- •Re: Hair Care Products - Market survey
- •Student B
- •Speaking 3 (OPTIONAL)
- •Unit 6 Prices and Commodities
- •Unit 7 Corporate Entertaining
- •Unit 8 Innovation
- •Exercise 2 Translate the sentences into English. Use MAKE or DO
- •Read the following information about different pricing strategies that companies use and do the task below.
- •PRICING STRATEGIES
- •Premium Pricing
- •A high price is charged where there is uniqueness about the product or service. This approach is used where a substantial competitive advantage exists. Such high prices are charged for luxuries.
- •Penetration Pricing
- •Economy Pricing
- •Price Skimming
- •Psychological Pricing
- •Product Line Pricing
- •Optional Product Pricing
- •Captive Product Pricing
- •Product Bundle Pricing
- •Here sellers combine several products in the same package. This also serves to move old stock.
- •Freemium pricing
- •Dynamic pricing
- •Promotional Pricing
- •Pricing to promote a product is a very common application. There are many examples of promotional pricing including approaches such as BOGOF (Buy One Get One Free).
- •Target pricing
- •Predatory pricing
- •Value Pricing
Just Business Unit 5 Brand Management
easily justify (20) …… their bosses. What junior executives need is technical help to tackle immediate problems. Adapt your proposal accordingly.
If you've got three proposals to make to a customer, send three short letters instead of one long one. It saves the reader having to wade (21) ….. a lengthy document and it obviously makes it easier to pass the proposals (22) ….. to the appropriate people. (23) ….. all, it makes an impression. It shows style.
Some of the best sales letters don't look like sales letters (24) ….. all. Get someone in your research department to write you a memo outlining how, with your help, your prospect's company could be improving its business. Then send the memo (25) ….. to the company explaining how you thought it might be (26) ….. interest. Make your sales letter sound like 'inside information' and you'll make it compulsive reading.
Remember, there's no such thing as a good sales letter that nobody reads. And because the meaning of the message is the response it gets, you can go a long way (27) ….. anticipating the response you'll get before you write a single word.
Speaking 1
On behalf of a sales expert present these ideas to a sales team. You may make notes below.
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