Unit 14-Leadership

In our history there are many examples of leaders. Many of them are mans. One of the famous leaders is Bill Gates. Was born in 1955. In USA in Seattle. He is founder of Microsoft. Left Harvard University without a degree, now believed to be worth over $ 100 billion. But the fact that the number of man-leaders more than the number of woman-leaders don’t mean that they more better. Some organizations are their leaders. Bill Gates is Microsoft. Anita Roddick embodies Body shape. Enterpreneurs and founders of their organizations they are perceived to have visionary leadership qualities. They are leaders not only of their companies but of public opinion. Leadership is ability to influence employees to work toward the achievement of organizational goals. There are three basic style of leader ship: autocratic, democratic, free rein.

Autocratic leaders make all the decisions and then tell employees what must be done and how to do it. These leader generally use their authority. An advantage of autocratic LSH is that it allows managers to make decisions quickly. It`s major disadvantage is it`s disregard for the ideas of employees. The autocratic style can be very effective when employees are unskilled, untrained, or unmotivated. Democratic leaders allow their employees to get involved in decisions. Democratic LSH does slow the decision-making process. Free rein leaders let their employees work without much interference. One of the main question of this topic is Are leaders born or made? I think it`s probably a bit of both. All human are born with certain qualities and certain genetic traits. Some people develop this qualities some not. This is major factor why somebody will be leader or not.

Unit 12 –Strategy

Strategy is one of the most important means for achieving of stated aims. In business it’s very important to be able to risk, that is to know when to buy shares, and when to dispose of them. A good entrepreneur should be able to merge small companies not being afraid to expand his business. Besides he should be able to concentrate and to drive business rationally. A person who won’t make attempts of mergers will be likely to stay without profits. Large-scale projects require serious actions, costs and efforts. People would only make decisive steps when someone reassures them that they are safe . There are four types of strategy :First of all it’s merger is an occasion when 2 or more companies , organizations join together to form a larger company . The second types it is taking over is the act of getting control of a company by buying more than half of its shares . The next one is Join Venture . JV- is a business activity in which 2 or more companies have invested together . And fourth type is alliance – it’s an agreement between 2 or more organizations to work together , it means combining two or more companies . I want to say some words about the developing of strategy for a large company. The management should think about the assets of the company and what’s unique about those assets, what markets they know about and what market are growing and which of those markets can make the best use of their assets. Then they consider all these things and then they develop the strategy, which consists of three simple steps:The first step of the company is simply to operate better. To create better profit , and better cash generation better long term value for the shareholders .The second step is to look at the assets they have and see which ones they should keep and which ones they should dispose of.And then the third step is to stick together all their businesses, so that they are able to use each other’s assets to make a great whole .The strategies of large companies are trends towards more focus on people, towards more teamwork. The strategy should be clear and define a unique goal. The example of such strategy is Coca-Cola’s. they are going to focus on their product, on international markets, and they are going to focus on distribution and promotion.