Примечания
-
Patrick
E. Murphy and
Gene
R. Laczniack, «Marketing
Ethics: A Review with Implications for
Managers, Educators and Researchers», in Review of Marketing 1981,
B.
Enis and
K.
Roeiing,
eds.,
Chicago: American Marketing Association, 251-266.
-
William
Ruclelius and
Rogene
A. Bucholz, «Ethical
Problems of Purchasing Managers», Harvard
Business Review 55,
March- April 1979, pp. 8,12,14.
-
Frederick
D. Sturdivant and
A. Benton Cocanougher, «What Are Ethical Marketing Practices?»,
Harvard
Business Review 51,
November-December 1973, pp. 10-12; O.C.
Fenelland
K. Mark Weaver, «Ethical
Beliefs of Marketing Managers» Journal
ofMarketing 42,
July 1978, pp. 69-73.
-
Eugene
J. Kelley, «Ethical
Considerations for a Scientifically Oriented Marketing Management»,
in Science in Marketing Management, M.S.
Mayer, ed.,
Toronto, Ontario: York
University, 1969, pp. 69-87; A.H.
Kizelbach et
al, «Social Auditing for Marketing Managers»,
Industrial
Marketing Management 8,1979,
pp. 1-6.
-
John
Rawls, A
Theory of Justice, Cambridge: Harvard University Press, 1971.
-
Shelby
D. Hunt, Marketing
Theory: Conceptual Foundations of Research in Marketing, Columbus,
OH: Grid, 1976, p. 6.
-
George
Fisk, «Contributor's
Guide for Choice of Topics for Papers», Journal
of Macromarketingl,
Spring
1982, pp. 5-6.
-
Rolf
E. Sartorius, Individual
Conduct and Social Norms: A Utilitarian Account of Social Union
and Rule of Law, Belmont, CA: Dickenson Publishing, 1975; Peter
Singer, «Freedoms
and Utility in the Distribution of Health Care», in Ethics and
Health Policy, R.
Veatch and
R.
Branson, eds.,
Cambrige: Bellinger Publishung, 1976.
-
Tom
L. Beauchamp and
Norman
E. Bowie, Ethical
Theory and Business, Englewood Cliffs, NJ:
Prentice-Hall, 1979.
-
William
David Ross, The
Right and the Good, Oxford: Clarendon Press, 1930.
-
Ross,
указ.
соч., р. 23
-
Thomas
Ganett, Business
Ethics, Englewood Cliffs, NJ: Prentice-Hall, 1966.
-
Там
же, р.
8.
-
Там
же, р.
12.
-
Там
же, р.
14.
-
Там
же, р.
14.
-
Rawls,
A
Theory of Justice.
-
Там
же, р.
60.
1
Печатается
по:
Gene
R. Laczniak, «Framework
for Analyzing Marketing Ethics», Journal
of Macromarketing, Vol.
3 (1), Spring 1983, pp. 7-18; с
разрешения
Business Research Division, Graduate
School of Business Admin., Univ. of Colorado
