Примечания
-
Jacques
Ватт,
«Trains
and the Mind of Man», Holiday,
February
I960, p. 21.
-
См.
M.
М.
Zimmerman, The
Super Market: A Revolution in Distribution, New York, McGraw-Hill
Book Company, Inc., 1955. p. 48.
-
Там
же, pp.
45-47.
-
The Affluent Society, Boston,
Houghton-Mifflin Company, 1958, pp. 152-160.
-
Henry
Ford, My
Life and Work, New York, Doubleday, Page & Company, 1923, pp.
146-147.
-
Barzun,
цит.
соч., р. 20.
1
Печатается с
разрешения Harvard
Business
Review.
«Marketing
Myopia» by Theodore Levitt (July-August
1960). Copyright © 1960 by the President and Fellows of Harvard
College; all rights reserved. В
1960 г. статья завоевала премию Маккинси
и была названа лучшей статьей года.
«Marketing
Myopia 1975: Retrospective Commentary» by Theodore Levitt
(September-October
1875). Copyright© 1975 by the President and Fellows of Harvard
College; all rights reserved