IV. Match the words from the text with their definitions.

consumer	the necessary tools, clothing etc. for a particular purpose
variety	repair and improvement of a building
worldwide	a separate part of a large organization
domain	in all parts of the world
division	an electrical machine that is used in the house
segment	a person who buys goods or services
home appliance	an area of interest
equipment	introduce something new e.g. a product
launch	a part of something
renovation	difference in quality, type or difference

V. Fill the gaps with a suitable word or phrase.

Consists of, extensive renovations, goods, business segment, multinational, equipment, division, variety, business domains, provide services, launched, home appliances, respond to.

1. The shop sells a large ……………… of ……………… ……………… from TV-sets to washing machines to electronic clocks.

2. Having 30 % of the market, the company is the leader in its ……………… ……………… .

3. Panasonic is a large ……………… corporation operating all over the world.

4. The corporation ……………… ……………… 630 companies which ……………… ……………… a number of ……………… ……………… according to their main activities.

5. The advertising ……………… has ……………… a new brand of breakfast cereals onto the market. The brand is a big success.

6. The company’s head office is located in an old historical building which needs extensive ……………… .

7. We produce industrial ……………… for car manufacturers and ……………… after-sale ……………… .

8. The retailer offers a 25% discount on all electrical ……………… until the end of the week.

VI. Answer the following questions:

1. What kind of company is the Panasonic Corporation?

2. What does it produce?

3. Where is its head office?

4. Where does Panasonic operate?

5. What is the company’s structure? Which business domains is it active in?

6. What are the company’s main competitors?

VII. Discussion points.

Work with your partner to discuss the following questions:

1. Do you own any Panasonic products? If yes, what are they? Do you like them? If not, which Panasonic product would you like to have?

2. Please explain what a multinational company is?

3. What other world famous companies do you know? What do they produce?

4. Look at the two profiles below. Choose one of the companies and tell your partner about it using the information in the profile.

Name of company	Virgin
Head office	London, UK
Business domains	Retail, cinema, hotels, communication, financial services, investments, travel
Main markets	23 countries including the USA, the UK, Europe, Australia, Japan.
Annual sales	£ 3 billion

Name of company	Motorolla
Head office	Chicago, USA
Business domains	Mobile phones, electronic systems, components and services, two-way radios, defence and space electronics, computers
Main markets	Worldwide
Annual sales	$ 30.2 billion

Grammar