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Business Result Pre-Int

Unit 1 Companies

Useful Language

Word

Definition

Translation

Transcription

advertising

the business of encouraging people to buy goods by means of advertisements, such as notices in newspapers or short films on TV

реклама

‘ædvətaızıŋ

annual

relating to a period of year

ежегодный

‘ænju:əl

article

a piece of writing on a particular subject in a newspaper or magazine

статья

‘a:tıkl

based in

working or living in a particular place

расположенный, находящийся

beıst ın

beverage

any drink, usually other than water

напиток

‘bevərədZ

brackets

two symbols put around a word, phrase or sentence in a piece of writing to show that this word, phrase or sentence is separate from the main part

скобки

‘brækıts

cereal

a food made from grain which is eaten esp. in the mornings

хлопья (к завтраку)

‘sıərıəl

coin

a small round piece of metal which is used as money

монета

‘kØın

commercial

- connected with buying and selling goods and services;

- connected with carrying goods or passengers who pay

коммерческий

торговый

kə’mə:Sl

community

all people who live in a particular area, country, etc. when they are talked about as a group

община, группа населения, сообщество

kə’mju:nıtı

competitor

a person or an organization that tries to be better than others, especially in business

конкурент

соперник

kəm’petıtə

convenience food

food that you buy frozen or in a box or can, that you can prepare and cook very quickly and easily

продукты быстрого приготовления

kən’vı:nıəns fu:d

conversation

the interchange through speech of information, ideas

разговор

беседа

,kØnvə’seıSn

employ

to give someone a job to do for payment

нанимать на работу

ım’plØı

employee

a person who is paid to work

служащий, наёмный работник

ımplØıı:

environment

the natural world in which people, animals, and plants live

окружающая среда

ın’vaıərənmənt

exporter

a person, company, or country that exports goods (sells them to another country)

экспортер

ek’spo:tə

goods

items for sale

товар

gUdz

guide

a book that gives information about a place for travellers or tourists

путеводитель

gaıd

head office

the main office of a company

главный офис

,hed ‘Øfıs

include

to add as a part of sth else; put in as a part of a set, group

включать, заключать в себе

ın’klu:d

instant

(of food or drink) usually in dried or powder form, that can be prepared very easily and quickly, by adding esp. hot water, e.g. instant coffee/ soup/mashed potato

растворимый, быстрозаваримый

‘ınstənt

introduce s.o. to s.o.

to make s.o. know another person

представить кого-л. кому-л.

,ıntrə‘dju:s

lock

a device that keeps something such as a door, lid, etc. closed, usually needing a key to open it

замок

lØk

main

most important

основной, главный

meın

manufacture

to make goods in large quantities, using machinery

производить

,mænju’fæktSə

market

a place or event at which people gather in order to buy and sell things

рынок

‘ma:kıt

mechanism

a set of moving parts in a machine that performs a task

механизм

‘mekənızm

multinational

(of a business) working in several different countries

транснациональный, международный

,mUltı‘næSənəl

offer

to to provide or supply sth

предлагать

‘Øfə(r)

operate

to work in a particular way or from a particular place

работать, действовать, управлять

‘Øpəreıt

particular

special or single; this and not any other

конкретный, определённый

pə‘tıkjUlə

polite

behaving in a way that is socially correct, kind and caring for other people's feelings

вежливый

pə‘laıt

produce

to make things to be sold, especially in large quantities

производить, выпускать

prə’dju:s

product

something that is produced or grown to be sold

продукт

‘prØdəkt

provide services

to offer something useful customers

предоставлять услуги

prə’vaıd sə:vısız

recycled packaging

materials used to wrap goods that have already beеn used once, in order to reduce waste and harm to the environment

упаковка из переработанных материалов

rı:,saıkld ‘pækədZıŋ

request

an act of asking

просьба

rı‘kwest

retail

the selling of goods to the public, usually through shops

розничная

продажа

‘rı:teıl

research

systematic investigation to establish facts or principles or to collect information on a subject

исследование

rı’sə:tS

sales

the number of items sold

продажи

seılz

security system

things that protect a building or place against crime, danger, etc

система

охраны

sı’kju:rıtı

sıstəm

self-employed

not working for an employer but finding work for yourself or having your own business

предприниматель

,selfım‘plØıd

sell

to give something to someone in exchange for money

продавать

sel

sign

to write your name, usually on a written or printed document, to show that you agree with its contents or have written it yourself

подписать, расписаться

saın

signature

your name as you usually write it, for example at the end of a letter

подпись

‘sıgnətSə

specialize in

to be an expert in a particular area of work, study, or business

специализироваться на

‘speSəlaız ın

subsidiary

a company that is owned or controlled by another larger company

дочерняя компания

səb’sıdıərı