Verb Salad ben & jerry’s homemade, inc.

Fill in the blanks with an appropriate form of the verb. Use past tenses (simple past, past continuous, present perfect), conditionals, wishes/hopes, reported speech, participial phrases, gerunds/infinitives, and modal perfects.

The story of Ben and Jerry’s Homemade is one of the great stories of modern American entrepreneurship. These two fellows were childhood friends. [1] _________ [grow up] on Long Island during the fifties and sixties, they [2] ___________ [spend time/create] all sorts of games together. Later, when their careers [3] ___________ [not/go] too well, they [4] ____________ [decide/try] something new.

“I wish I [5] ___________[can/do] something creative,” Jerry said hopefully.

“Yeah,” replied Ben, “And I hope [6] _________ [be able/pay] my bills some day.”

So, the two friends signed up for a correspondence course in ice cream manufacturing. They [7] _________ [spend] the next year [8] ___________ [experiment] and [9] ___________ [perfect] their recipes. As Jerry said, “We wanted to make ice cream just like you [10] __________ [will/make] it at home. It had to be richer and creamier than regular ice cream.” Ben said that their ice cream [11] _________ [must in the past/be] dense, solid and heavy, like the two of them.

After [12] _____________ [invent] several great new flavors, Ben and Jerry [13] __________ [collect] all the money -$8000- and friends that they [14] __________ [can/get] their hands on and [15] ______________ [convert] an abandoned gas station in Burlington, Vermont into the original Ben & Jerry Ice Cream Shop. It opened on May 5, 1978. Their chunky ice cream [16] _________________ [begin/develop] quite a reputation, and so [17] _______________ [auxiliary verb] the boys.

Early on, Ben and Jerry decided that their business [18] ___________ [be] as different as their ice cream. To put it briefly, Jerry said, “If it’s not fun, why do it?” And Ben added, “Business has a responsibility to give back to the community.”

By 1981, Ben and Jerry realized that winters in Vermont were quite beautiful, but were not particularly good for ice cream sales. So, they [19] ___________ [start/pack] the ice-cream in pints and [20] ____________ [sell] it to mom and pop stores.

“We [21] _______________ [past modal of regret, think] of this before,” remarked Jerry. “Sales [22] _____________ [take off] since we [23] ______________ [begin/do] this.” The next step was to build a new ice cream factory. Demand [24] ____________ [outstrip] supply, so they had to increase production. They sold their own stock to Vermonters, at a reasonable price. If they [25] ________________ [not/decide/keep] the stock price low, many families [26] __________________ [not/consider/purchase] shares. As it turned out, one out of every one hundred Vermont families [27] _______________ [buy] the stock and [28] ___________ [make] a bundle.

Since then, the business [29] __________ [prosper] enormously. As a result, the company [30] ____________ [expand] its community service, [31] ___________ [keep/pay] its employees well, [32] _____________ [get] endless free publicity (it doesn’t advertise), and [33] _____________ [make] ‘caring capitalism” a popular new model of doing business.

As Ben and Jerry have put it, “Caring capitalism makes serving the community just as important as [34] ____________ [make] a profit and [35] _____________ [make] great ice-cream.” And, just as you might imagine, caring capitalism [36] ___________ [be] good for business, too.

ERROR CORRECTION:

Correct the underlined words in the following sentences.

1. I am one of the founder.

2. compressed ratio salary

3. I had a speech with the Board.

4. This is a tricky solution.

5. The salary ratio is a double-edged sword. (What does this idiom mean?)

6. We should work with other non-profitable companies.

7. They dropped the work because they were paid low.

8. Not only we have trouble attracting people, but also we have trouble keeping abled workers on staff.

9. You’re not going to get up the ladder that way. (Metaphorically speaking!)

10. We should invest in on-going education for all the employees.

11. Where will we find those money?

12. If we give incentives only to executives, the moral of the line workers will suffer.

13. I’m not agree with the Human Resources group.

14. This is like to increase the salary – It’s not a real solution.

15. We can offering more money to recruit some employees.

16. The reason we has been successful is our good identity.

17. They will not accept to work in our company.

18. We are in a competition field.

19. We can lose these talent people.

20. I do not think that the company have a budget for doing that.

21. How is our company going to recruit new employers?

22. The investors in any companies are interested in profits.

Pronunciation and Word Forms

Complete the table and answer where is the stressed syllable in these words?

Verb	Noun	Adjective	Adverb
employ	Employer,employee, employment, unemployment	employable
organize	organization	organized
		equal, equitable
	philanthropy	philanthropic