Business Result Pre-Int Unit 4 New Products

USEFUL LANGUAGE

Word	Definition	Translation	Transcription
accommodation	a place to live, work, stay, etc. in	помещение; жильё;	ə6komə'deiSən
advert (short form of advertisement)	a piece of information about a product in a newspaper, magazine, etc. in order to sell it	рекламное объявление, реклама	'ædvə:t
aim	a result that your plans or actions are intended to achieve	намерение, цель	'eim
appear	to be published or broadcast	появиться, быть опубликованным, «выложенным» в сеть	ə'piə
approximately	close to a particular number or time although not exactly that number or time	приблизительно, около	ə'proksimətli
assembly instruction	smth that tell you how to put together the parts of a machine	инструкция по сборке	ə'sembli in'strúkSən
attractive	very pleasing in appearance or sound, or causing interest or pleasure	привлекательный	ə'træktiv
be popular with	to be liked, enjoyed or supported by many people	быть популярным среди …	'popjulər wið
beauty	the quality of being pleasing, esp. to look at	красота	'bju:ti
benefit	a helpful or good effect, or something intended to help	польза, выгода, преимущество	'benifit
brand	to give a particular name and image to goods and services so that people will be attracted to them and want to buy them	разработать название и имидж товара	brænd
cheap	costing little money	дешевый	tSi:p
compact	consisting of parts that are positioned together closely or in a tidy way, using very little space	компактный, занимающий мало места	kəm'pækt
consequently	as a result	следовательно; поэтому	'konsikwəntli
contact lenses	small round curved pieces of transparent plastic which are worn on the surface of your eyes to improve your sight	контактные линзы	'kontækt lenziz
coordinate	to make various different things work effectively as a whole	координировать, согласовывать	kəU'o:dineit
deal	an agreement or an arrangement in business	сделка
design	to make or draw plans for something, for example clothes or buildings	проектировать планировать	di'zain
development	when something becomes more advanced; the process of developing something new	развёртывание, рост; разработка	di'veləpmənt
digital	showing information in the form of an electronic image	цифровой	'didZitəl
disappointed	unhappy because someone or something was not as good as you hoped or expected	разочарованный, расстроенный	6disə'pointid
doctorate	the highest academic degree in any field of knowledge	докторская степень	'doktərət
economical	using the minimum required	экономичный	6i:kə'nomikəl
electronic gadget	a small electronic device or machine with a particular purpose	электронное приспособ-ление, «наворот»	6Ilek'tronik 'gædZət
exhibition	when objects such as paintings are shown to the public, or when someone shows a particular skill or quality to the public	выставка	6ek.si'biSən
fail	to not succeed in what you are trying to achieve	потерпеть неудачу, провалиться	feil
failure	when someone or something does not succeed	неудавшееся дело, провал	'feiljər
(to) fit	to be suitable for something	подходить, подходящий	fit
frequent	happening often; common	частый; часто встречающийся	'frikwənt
functional	designed to be practical and useful rather than attractive	функциональный, целесообразный	'fúŋkSənəl
furniture	objects such as tables, chairs and beds, that are put into a house or an office to make it suitable for living or working in	мебель	'fə:nitSə
give a report		представить отчет	'giv ə ri'po:t
go on sale	become available to be bought, esp. in a shop	поступить в продажу	'gəU on 'seil
government	the group of people who control a country	правительство	'gúvənməmt
hang up	to end a telephone conversation	повесить трубку	hæŋ 'úp
have a sleep	to sleep	поспать	sli:p
health	the state of being well, free from illness	здоровье	helθ
(to) host	to provide the space and other necessary things for a special event	принимать (у себя какое-л. мероприятие)	həUst
house	to provide with or serve as accommodation	вмещать, содержать	haUz
independent	not connected with or influenced by sth	независимый	6indi'pendənt
industry	the companies, activities involved in the process of producing goods	промышленность, производство	'indəstri
instruction	advice, information about how to do or use sth	инструкция	in'strúkSən
invention	a thing or an idea that has been invented	изобретение	in’venSn
inventor	a person who has invented sth or whose job is inventing things	изобретатель	in’ventə
invest	to put money, effort, time etc. into something to make a profit or get an advantage	инвестировать, вкладывать деньги,	in'vest
item	a thing or unit, esp. included in a list or collection	отдельный предмет	'aitəm
(to) launch	to put (a new product) on the market	выпуск новых товаров на рынок	lo:ntS
leave (left, left)	to go away from a person or a place	уходить, покидать, оставлять	li:v
local	from, existing in, serving, or responsible for a small area, esp. of a country	местный	'ləUkəl
loss	when you no longer have sth or have less of sth	потеря, убыток	los
low-cost economy	country where the cost of living isn’t high	экономика страны с невысокими ценами	'ləU'kost i'konəmi
maintenance	the work needed to keep a road, building, machine, etc. in good condition	содержание и тех. обслуживание	'meintənəns
major	more important, bigger or more serious than others of the same type	больший, крупный, главный	'meidZə
make a loss	to spend more money than you earn	нести убыток
manual	a book which gives you practical instructions on how to do sth or how to use sth	руководство по эксплуатации	'mænjuəl
manufacturer	a company that produces goods in large numbers	изготовитель, производитель	6mænju'fæktSərə
market	to make goods available to buyers	выпускать товар на рынок	'ma:kit
(to do) market research	the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought	(проводить) изучение возможностей рынка, маркетологическое исследование	'ma:kit ri'sə:tS
middle-aged	being in the time in a person's life between youth and old age	среднего возраста (о человеке)	'midl eidZd
millennium	a period of 1000 years	тысячелетие	mi'leniəm
missing	not included, often when it should have been	недостающий, пропущенный	'misiŋ
negotiate	to have formal discussions with someone in order to reach an agreement with them	вести переговоры	nə'gəUSieit
opinion	the ideas that a person or a group of people have about sth./ s.o.	мнение	ə'piniən
(to) order	to request (something) to be supplied or made, esp. in return for payment	заказывать, заказ	'o:də
outdoor	existing, happening or done outside, rather than inside a building	наружный, вне помещения, на открытом воздухе	6aUt'do:
owner	someone who owns something	владелец	'əUnə
pay for sth	to give money to someone usually for sth. which you want to buy, for services provided	платить за что-л.	'pei
PC (personal computer)	a medium-sized computer which is used by people at home rather than by large organizations	персональный компьютер	6pi:'si:
petrol	a liquid, used especially as a fuel for cars, aircraft and other vehicles	бензин	'pet.rəl
population	all the people living in a particular country, area or place	население	6popju'leiSən
portable	easy to carry or to move	переносной	‘po:təbl
practical	useful for general purposes	практичный	'præktikəl
(to) print	to produce a pattern on material or paper	печатать	print
product trial	a way of persuading customers to buy a product by allowing them to use it for a limited time without paying	опробирование товара, пробное использование товара	'prodəkt 'traiəl
public	connected with ordinary people in society in general	публичный, общественный	'públik
publish	to make information available to people, especially in a book, magazine or newspaper	публиковать	'públiS
purpose	an aim; a reason; use or result or effect	цель, назначение	'pə:pəs
put up	to build	строить, воздвигать	6put 'úp
range	the goods made by one company or goods of one particular type that are sold in a shop	ассортимент	reindZ
recycle	to collect and treat rubbish in order to produce useful materials which can be used again	перерабатывать	6ri:'saikl
relax	to become less active and more calm and happy	расслабляться	ri'læks
(to) report	to give a description of something or information about it to someone	сообщать, давать отчет	ri'po:t
researcher	a person who studies a subject thoroughly, esp. in order to discover (new) information	научный работник; исследователь	ri'sə:tSə
resident	a person who lives or has their home in a place	житель	'rezidənt
service	a system or organization that provides for a basic public need	услуга	'sə:vis
set up	to start a new business, company	организовать, учредить	6set 'úp
simple	easy to understand or do	простой	simpl
site	a place where sth is, was, or will be built, or where sth happened, is happening, or will happen	место, местоположение,	sait
sponsor	a person or group that provides funds for an activity, organization	спонсор	'sponsə
store	to put or keep things in a special place for use in the future	хранить	sto:
stylish	of a high quality in appearance, design or behaviour	стильный, модный	'stailiS
successful	having achieved a lot, become popular and/or made a lot of money	успешный	sək'sesfəl
take down	to remove sth that is temporary, or to remove a structure by separating its different parts	сносить, разрушать	6teik 'daUn
take part in	to participate in	участвовать	6teik 'pa:t in
team	a number of people who do sth together as a group	команда, группа	ti:m
tent	a shelter made of cloth, which you can fold up and carry with you	палатка	tent
top-selling	very popular and selling more than other brands	лидер продаж	6top 'seliŋ
toyshop	a place where toys are sold	магазин игрушек	'toiSop
try	to use, do or test sth in order to see if it is good, suitable, etc.	пробовать, испытывать	trai
uncomfortable	providing an unpleasant feeling and giving you physical problems	неудобный, неуютный	ən'kúmfətəbl
user-friendly	if sth, esp. something related to a computer, is user-friendly, it is simple for people to use	удобный для пользователя	6ju:zə'frendli
venue	the place where a public event or meeting happens	место проведения (какого-л. мероприятия)	'venju:
well-designed	with a well worked out form or structure	с хорошим дизайном	wel di'zaind
worldwide	existing or happening in all parts of the world	всемирный	6wə:ld'waid

1. Circle the correct variant

1. If a project made a lot of money you say that it was …

1. successful

2. a failure

2. If something is simple for people to use, you say that it’s …

1. well-designed

2. user-friendly

3. If you remove something by separating its different parts, you …

1. put it up

2. take it down

4. If some product is extremely popular and it’s selling more than other brands, it’s …

1. top-selling

2. compact

5. If a person is unhappy because something was not as good as he expected, he is …

1. relaxed

2. disappointed

6. A person between his youth and old age is …

1. middle-aged

2. retired

7. If you want to end a telephone conversation you …

1. hang up

2. put up

8. Countries where the cost of living isn’t high have a …. …. economy

1. well-developed

2. low-cost

9. When you want to know how to use some device, you read a(an) …

1. manual

2. assembly instruction

2. Complete the sentences with an appropriate word.

1. A shelter made of cloth which you can fold up and carry with you is a ….

2. A small electronic device or machine with a particular purpose is an … ….

3. A thing or unit, especially included in a list or collection is an …

4. The work needed to keep a road, building, machine, etc. in good condition is …

5. To make information available to people, especially in a book, magazine means to … it.

6. A medium-sized computer is called …

7. When someone or something grows or changes and becomes more advanced it’s called …

3. Fill in the gaps, the first letter of the word is given

1. If you don’t want to wear glasses, then buy c_ _ _ _ _ _ l_ _ _ _ _.

2. Don’t throw the old newspapers away! There’s a r_ _ _ _ _ _ _ _ factory nearby.

3. I had a car but I sold it because I spent too much money on p_ _ _ _ _.

4. This company has a great r_ _ _ _ of cosmetic products. They arrange p_ _ _ _ _ _ t_ _ _ _ _.

5. I bought a very s_ _ _ _ _ _ dress.

6. This building will h_ _ _ _ a famous exhibition. A_ _ _ _ _ _ _ _ _ _ _ _, 3000 people will come.

7. The o_ _ _ _ of the pharmaceutical company decided to sell it, he didn’t want to i_ _ _ _ _ money in it anymore.

8. Japanese toy i_ _ _ _ _ _ _ is famous w_ _ _ _ _ _ _ _ .

9. Nokia b_ _ _ _ is p_ _ _ _ _ _ not only with young people; a lot of m_ _ _ _ _-a_ _ _ people buy their products too.

10. O_ _ _ _ _ _ spring festivals are usually very crowded, we need someone to c_ _ _ _ _ _ _ _ _ it.

11. He is a very smart man. He has a d_ _ _ _ _ _ _ _ degree.

4. Some of these words have mistakes in their spelling. Find and correct them.

Concequently, digital, frequnt, researcher, owner, millenium, maintenence, successful, exhibition, aproximately, well-designed, resident, electronic gadget.

READING

5. Read the text. What does the writer think?

1. Children like expensive toys.

2. Japanese toys are popular around the world.

3. Adults don’t play with toys.