- •Утверждено и рекомендовано решением
- •Предисловие
- •Рекомендации для студентов
- •Company structure
- •1. Complete the information.
- •2. Match the names of the managers with their titles.
- •3. Translate the text. Text 2
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 3
- •Mannesmann ag
- •1. Answer the question:
- •3. Translate the text. Text 4
- •Mindsteps
- •1. Complete the sentences.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 5
- •Changes in company policy
- •1. Answer the questions.
- •2. Choose the best answer to each of the following questions.
- •3. Translate the text. Text 6
- •Some advice for business leaders
- •1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 7
- •Ted turner – mr tv
- •1. True or false?
- •2. Answer the questions.
- •3. Translate the text. Text 8
- •The richest man in the world
- •1. What do the following numbers refer to? Make a sentence about each number?
- •2. Are the following statements true or false?
- •3. Translate the text. Text 9
- •Procter & gamble
- •1. Answer the questions.
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 10
- •Freeplay
- •1. Complete the information about the company.
- •2. Answer the question.
- •3. Translate the text. Text 11
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 12
- •Hallmark cards, inc
- •1. Answer the questions.
- •2. Choose the correct variant and complete the sentences.
- •3. Translate the text. Text 13
- •1. Answer the question.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 14
- •1. True or False?
- •2. Answer the question.
- •3. Translate the text. Text 15
- •Tetra pak
- •1. Complete the information about the company.
- •2. Match the world with its meaning.
- •3. Translate the text. Text 16
- •Instant coffee
- •1. Are these statements true or false?
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 17
- •Tea history and development
- •1. Answer the question.
- •2. Complete the sentences.
- •3. Translate the text. Text 18
- •Presenting a new product
- •Text 19
- •Managing international retailing
- •1. Mark the sentences true or false, according to the information in the text.
- •2. Find the best explanation for each of these words and phrases as used in the text.
- •3. Translate the text. Text 20
- •Daewoo and the art of customer focus
- •1. Which of the following sentences best summarises the content of the article?
- •2. Mark each of the following statements as true, false or can't tell.
- •3. Which of the following statements best describes Daewoo's cars, according to the information in the article?
- •4. How does Daewoo sell its cars? Mark all the statements that are true.
- •5. Translate the text. Text 21
- •Benson faces uncertain future
- •1. Complete the information about the company.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 22
- •Setting up a business
- •1. True or false?
- •2. Choose the correct phrase to complete the following sentences.
- •3. Translate the text. Text 23
- •Some tips on starting your business
- •1. Complete the sentences.
- •3. Translate the text. Text 24
- •New kids on the business block
- •1. Combine a word or expression from a with one from в.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 25
- •The south sea bubble
- •1. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •2. Answer the question.
- •3. Translate the text. Text 26
- •Tulipomania
- •1. Answer the question.
- •2. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •3. Translate the text. Text 27
- •The wall street crash
- •Text 28
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 29
- •Traveller’s cheques
- •3. Translate the text. Text 30
- •The financial system and people
- •1. Answer the question.
- •2. Match the worlds with the definitions.
- •3. Translate the text. Литература:
- •Содердание:
1. True or false?
1. Tom Hisata owns 4 restaurants.
2. He opened his first restaurant in London.
3. Hisata found a location for the restaurant himself.
4. He invested £100,000 of his own capital in the restaurant.
5. His sushi restaurant business is profitable.
6. Tom Hisata enjoys running his business.
2. Choose the correct phrase to complete the following sentences.
1. Tom Hisata used to work in ______________ .
a television.
b property
c catering.
2 . One of the principal difficulties that he had getting started was ______________ .
a finding a partner.
b leasing a site.
c selecting qualified personnel.
3. He managed to convince the owners because ______________ .
a he had past restaurant experience.
b he was of Japanese origin.
c they liked the idea.
4. He did not obtain finance from ______________ .
a banks.
b corporate sponsors.
c government agencies.
5. After two years in business, he had ______________ .
a licensed franchises in five major cities.
b expanded seating capacity in the original restaurant.
c opened three new restaurants.
3. Translate the text. Text 23
Read the article and do the tasks that follow.
Some tips on starting your business
Planning is an essential ingredient for a successful business. The type of business which needs most careful thought is the one you start from scratch. But you don't need an original idea to have a good business. If you are worried about starting from scratch, you might want to think about buying a business that is already running.
Talking to people who have already started up their own business is very useful. You can learn a great deal from both successful businesses and those that have failed. Your Enterprise Agency or Chamber of Commerce may run business clubs where you can meet other small business owners.
Not having enough finance, which is one of the most common problems in small business, can be fatal. It is easy to underestimate the amount of money you will need to start up your business. The time that you spend working out your cash needs and monitoring cashflow is time well-spent.
You should have at least a basic understanding of trading laws, which protect consumers, employees, the general public and businesses as well.
Failure to respect these laws could even be a crime. For example, every employee whose employment continues for one month or more has the right to receive a written statement, which is a sort of contract with the terms and details of their employment. Your local tax office will send you documents that show you how much you need to take out of each employee's wages, and where to send the money.
1. Complete the sentences.
1. An essential ingredient for a successful business is ____________ .
2. First, you must decide ____________ .
3. It is very useful ____________ .
4. You can meet other small business owners ____________ .
5. One of the most common problems for start-ups is ____________ .
6. You should know ____________ .
7. Every employee has the right ____________ .
8. Your local tax office sends ____________ .
2. Match the word with the definition.
1. |
monitor |
a) |
to start a job or activity from the beginning. |
2. |
protect |
b) |
to be unable to run a business because of a lack of money. |
3. |
start from scratch |
c) |
to think that something is less important than it is really is. |
4. |
underestimate |
d) |
calculate an answer, amount, price, value; to think carefully about how you are going to do something and plan a good way of doing it. |
5. |
fail |
e) |
to carefully watch and check a situation in order to see how it changes or progresses over a period a time. |
6. |
work out |
f) |
to keep someone from or something from harm, damage, or illness. |